Retail Sales Store Design

DONNIE G. GUFFEY

*** *** **** **. ***********, GA 30707 Phone: 606-***-**** **********@***.***

Director of Merchandising and Store Design

I have over thirty years of experience caring for and helping independent pharmacies maximize their sales potential and manage their retail sales space. I am experienced in merchandising techniques, store design, in-store training, pricing strategies, promotions, end cap programs and all other facets of retail. I have many years of experience in leadership working with merchandisers, store owners and sales personnel. My vast experience and passion for the independent pharmacy industry makes me uniquely qualified to serve and help grow the industry.

I install and sale all cabinetry, countertops, and all retail shelving. I have had a side business buying and selling used store fixtures and also pharmacy design for more than 25 years.

Professional Experience

PHARMACY DESIGN GROUP – CHICKAMAUGA, GA/ MASON, OH

2011 to Present

Pharmacy Designer - Independent Contractor

Key Results:

Design and facilitate openings of numerous new build pharmacies

Redesign and remodel numerous existing independent pharmacies

H.D. SMITH – SPRINGFIELD, IL

2006 to 2011

Division Director of Merchandising – Kentucky Division

Key Results:

Director of Merchandising for start-up Kentucky Division that developed into $500 million annually after second year.

Kentucky Division became the fastest growing division within H.D. Smith.

Developed merchandising plans for approximately 250 accounts in the Kentucky Division.

Instrumental in converting prior Walsh-Dohmen accounts from Cardinal to H.D. Smith.

Developed inventory control system for OTC products and created a program to move slow and deleted products.

WALSH-DOHMEN – GERMANTOWN, WI

1999 to 2006

Director of Merchandising – Kentucky Division

Key Results:

Instrumental in conversion of Walker Drug/ APCI customers to Walsh-Dohmen.

Helped build Kentucky Division of Walsh-Dohmen into one of their highest volume distribution centers.

Awarded the John F. Dohmen Employee of the Year award.

AMERISOURCE – HARRISBURG, PA

1993 to 1999

Director of Merchandising – Southeast Region

Key Results:

Headed up Southeast Region that included the Birmingham, AL, Orlando, FL, Paducah and Louisville, KY distribution centers.

Assisted sales force by doing store designs and merchandising plans that were tailored to the individual accounts.

Performed demographic studies and helped find locations for new accounts.

Worked with merchandisers to make sure they had innovative and state of the art equipment.

COVE GROCERY – CHICKAMAUGA, GA

1991 to 1993

Store Owner

Key Results:

Took over existing small retail grocery business.

Took annual sales from $150,000 to $720,000

RED FOOD STORES – CHATTANOOGA, TN

1988 to 1991

Director of Merchandising for HBC/GM

Key Results:

Director of Merchandising for Health and Beauty Care/ General Merchandise for a retail grocery chain with 80 stores and 56 pharmacies.

Implemented and supervised a promotional end-cap program.

Implemented a weekly newsletter that kept all of the stores informed of new products and product deletes.

THE JOHNSON COMPANY

1976-1988

Sales and Warehouse Manager

Key Results:

Took sales territory from $150,000 annually to $350,000 annually

Promoted to Warehouse Manager and Sales Supervisor

Education

TENNESSEE WESLYAN COLLEGE – ATHENS, TN

Associate of Science in Business Management

VIETNAM VETERAN - UNITED STATES MARINE CORP

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