HARI S. HARIHARAN

Madison, WI+1-608-***-**** ad30t0@r.postjobfree.com https://www.linkedin.com/in/hhariharanwi

DATA & ANALYTICS BUSINESS EXECUTIVE

A seasoned professional with a successful record of driving measurable business results across multiple verticals. I am proficient at consultative problem-solving and leveraging data, technology, and analytics to drive significant, sustainable business impact. Enthusiastic collaborator, empathetic listener, and inspirational leader.

AREAS OF EXPERTISE

Problem Framing AI/Machine Learning Predictive Modeling CRM Applications

Reporting/Visualization Analytics Consumption Intelligent Automation ROI Measurement

Data Strategy/Quality Project Management Platforms (Snowflake) Client Relationship

Team Building/Mentoring SQL/SAS/R/Python

PROFESSIONAL EXPERIENCE

SEMINOLE HARDROCK SUPPORT SERVICES, Davie, FL Apr 2022 to Aug 2023

VP Marketing Analytics

Provided analytics and business support to the casinos, hotels, cafés, and retail groups to support the newly launched Unity loyalty program.

Architected automated test and learn capability to scale the volume and velocity of campaigns with seamless cross-property campaign capability. Both driving 2-3X improvements.

ANALYTICS ACCELERATORS LLC, Madison, WI Mar 2020 to Mar 2022

Business & Data Analytics Consulting Partner

Provided analytics business consulting services to small and medium-sized companies. Clients included an intelligent medical device company, a seafood restaurant chain, intelligent automation, and a D2C digital transformation start-up.

Monetized investments in CRM tools and technologies, analytics, data services, and project management.

SUTHERLAND ANALYTICS INC. (fka Nuevora), San Ramon, CA Apr 2016 to Oct 2019

VP Consulting

Oversaw business development, architecting analytics solutions, and managing client relationships.

Closed $7MM multi-year Enterprise Analytics Capability for a leading Caribbean full-service Insurance Company to improve Marketing and Operations. Delivered $2MM in benefits in the first two years. Other projects included Data Maturity Assessment, Data Quality, and Governance capabilities.

Solutioned a Cognitive Knowledge Management capability to drive 20-30% operational improvements driven by automating and enhancing contact center support's speed, consistency, accuracy, and driving CSAT.

I closed an analytics-powered $6MM contact center solution for a large insurance company. The solution included AI-powered speech analytics to help agents improve sales effectiveness.

Architected a customer experience enhancing solution (ENGAGE) to drive $3-$4MM annually. Engage included integrated customer view, intelligent automated workflows, and customized analytics to drive seamless, hyper-personalized customer experiences.

FRACTAL ANALYTICS INC. Jersey City, NJ Nov 2011 to May 2015

VP Global Consulting

Provided technical and consultative guidance for strategizing analytics solutions, engagement roadmaps, and ensuring delivery excellence.

Client Partner for a global US pharma distribution company to create centralized analytics capability and help deliver a data-driven decision-making culture.

oCompleted supply chain and contract optimization projects for incremental revenue opportunities of $12-20MM over three years.

Client Partner for a global US entertainment company to understand key revenue drivers and optimize $100MM media spend effectiveness.

Client Partner for a large global US insurance company to oversee and complete multiple workstreams.

oDelivered machine learning-based predictive modeling solutions with internal and external data for auto claims. Test implementation confirmed $1.5MM incremental annual revenue and received an NPS of 10 from the client.

oDeveloped text mining capability to deliver $1MM annual revenues for subrogation processing.

oDelivered data-driven visual bench-marking capability to help brokers intelligently price insurance quotes and maximize profits. Business case of $10-$15MM in added revenue.

SEARS HOLDINGS INC, Hoffman Estates, IL Jun 2010 to Nov 2011

Director Segmentation and Strategy

Established a coalition loyalty program to understand customers better, offer relevant products and services via preferred channels, earn loyalty, and realize profits. Tasked with creating actionable strategic segmentation capability to help meaningful, seamless member interactions across digital and physical channels. Supported business case of $200 - $250MM incremental revenue.

Implemented innovative segmentation solutions based on member behavior and attitudes.

Established offer repository capability to support targeted customer interactions and learnings.

ADDITIONAL RELATED EXPERIENCE

SHOPPER MARKETING, IRI, Chicago, IL Jul 2010 to May 2010

VP Customer Analytics

Assisted retailers with insights leveraging sales, frequent shoppers, and syndicated data.

Delivered analytics-driven customer-centric capabilities for retailers, including trip segmentation, store clusters based on trip segments, and behavioral groups based on trips.

Capabilities enabled incremental 1-2% revenue and 0.5%-1% cost reduction for a typical retailer.

Accenture, Chicago, IL Aug 2000 to Apr 2008

Senior Manager, Segmentation and Analytics

Established strategic 100-person off-shore Distributed Enterprise Analytical Capability.

Delivered $2MM of additional revenue in year 2 of operation.

Maintained and exceeded targeted billings and delivered within budget.

Leveraged analytics to drive value at US Consumer Electronics Retailer.

Identified $300MM opportunities across the enterprise and confirmed benefits of $6MM in one category.

Enhanced Strategic Outbound Campaign Capability at US Retail Bank.

Reduced annual campaign spending of $10MM by 5% while improving targeting accuracy and insights.

Improved Retention at Large US National Newspaper.

Analytical solution to understand churn drivers and initiatives to save $3MM annually.

Enhanced Campaign Marketing at large Asia Pacific Retail Bank.

Improved volume and velocity of marketing campaigns by reducing the time to develop marketing campaigns from 12 weeks to 4 weeks with analytics and data enhancements.

Delivered ten training seminars on leading practices in insight-driven marketing to enhance team skills.

EDUCATION

PhD, Business -Marketing; Minor in Statistics, The University of Iowa, Iowa City, IA

MBA, Marketing, The Indian Institute of Management, Ahmedabad, India

BS, Chemical Engineering, The Indian Institute of Technology, Madras, India

US PATENTS

Multi-Dimensional Segmentation for Customer Interaction (# 7698163 B2)

Adaptive Marketing using Insight-Driven Customer Interaction (# 7996253 B2)

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