GENNARO FREDELLA

VISUAL STYLIST

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SUMMARY OF QUALIFICATIONS

An accomplished visual merchandiser with significant expertise in luxury men’s and women’s clothing and accessory brands, complemented by academic training in graphic design and illustration. Providing creative input for floor and window displays, print and online ads, catalogs, and social media platforms. Developing productive relationship with senior management, buyers, personal shoppers, vendors, architects, freelance personnel, and advertising agencies. WORK HISTORY

Metropolitan Lighting Fixture Co. – New York, NY

Lighting Technician / Sales Representative – Aug ’20 – Present

• Instrumental in the visual restructuring of the lighting showroom by organizing product by galleries and collaborating with Brand Reps to build and install new lighting collections

• Assisting team with in-showroom, online, and telephone lighting sales PAUL STUART, INC. – New York, NY

Lead Visual Stylist – Oct ‘16 – Jul ’20 Senior Visual Manager – Jun ’84 – Dec ‘02

• Maintained and styled interior visuals and windows displays, and collaborated with the Director to develop display concepts

• Lead Stylist overseeing the brand’s photo shoots for the website and brand’s social media accounts. Advised on the selection of models, choice of merchandise and the overall look of photographs, and collaborated with ad agencies in the production of promotional materials

• Conceptualized and drew backdrops for product and window displays, and provided key input into the creation of patterns for clothing lines

• Developed career-long relationships with vendors while sourcing props and other materials

• Participated in a full flagship store renovation, interacting with top management and architects to ensure compliance with company objectives and standards

• Assisted in the opening of the new Washington DC factory outlet store Honors & Awards

• Positioned Paul Stuart as recipient for several Gene Moore Lighting Awards, presented by the LSI Lighting Co. and sponsored by the Visual Merchandising & Store Design Magazine

• Personally featured in the “Elements of Style” column in GQ Magazine GENNARO FREDELLA

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SAKS FIFTH AVENUE – New York, NY

Group Visual Manager – Mar ‘13 – Oct ‘16

• Supervised both Men’s Traditional and Men’s Contemporary departments and Visual staff

• Strategized visual concepts and seasonal themes with the Managing Director

• Partnered with Saks’ Brand Ambassador to create visual concepts and designs

• Collaborated with Brand Ambassadors of Men’s hard shops to execute their visual projects, including Giorgio Armani, Ralph Lauren, Brunello Cucinelli, Canali, Brioni, and Isaia

• Developed displays for high-profile events, including Fashion Week and Made-To-Measure

• Hands-on stylist, dressing mannequins and staging displays for both Traditional and Contemporary Men’s departments

BROOKS BROTHERS – New York, NY

Flagship Visual Manager – Mar ’03 – Oct ‘12

• Supervised window installation in conjunction with corporate plans. Independent authority to further execute windows to highlight flagship store’s prominence

• Directly responsible for continuing monthly themes established by windows and merchandise throughout the interior sales areas of store

• Supervised staff of three Visual Associates responsible for assisting in the execution of windows displays and store interiors

• Responsible for interviewing and hiring full-time and freelance staff and managed day-to-day activities of these individuals

• Executed plans and store displays for high profile press events for spring and fall previews, especially Brooks’ signature Black Fleece line

• Travelled to newly opening stores, supervised display installation and trained new Visual staff FREELANCE WORK

• Hickey Freeman

• Ascot Chang

• Barbour

• PVH Showrooms

• Brooks Brothers

• Mayo Studios

• Family Britches

EDUCATION

SCHOOL OF VISUAL ARTS – New York, NY

• Bachelor of Fine Arts Degree with Honors; Major in Illustration – 1982

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