Jason Acquisto

Strategic Thinker. Relationship Builder. Trusted Marketer

Profile

Communications veteran with significant measurable success in marketing and advertising. Particular expertise in development of strategy and digital programs. Skills

Effectively build target audiences and identify key messaging Creatively build solutions, including tangible goals and KPI ‘s Strategic planning and creative brief development

Build integrated marketing plan, develop campaign, manage multiple budgets Digital media tactical plan and program build-out, including website (WordPress) and social platforms Proficient in major tool systems: iCloud, Microsoft 365, Google Workspace (including Google Analytics reporting), Content creation and ongoing management, including analytics, reporting and metrics Traditional media planning & buying (print, broadcast, outdoor) CRM and marketing automation proficiency (Salesforce, Hubspot, etc.) Strong organizational, time management, process orientation and problem-solving skills Voiceover, copywriting, sound design, audio and video production (Adobe Creative Suite, Final Cut Pro, etc.) MOST RECENT FULL-TIME EXPERIENCE

McFarling Foods (4 yrs)

MARKETING MANAGER, 2019 - 2023

Built and launched complete corporate rebrand and identity reposition for local, community based food supplier, serving independent restaurants and organizations in Central Indiana, Louisville KY, and Dayton OH. Curated new brand elements including logo, website, brand positioning, style manual. Developed brand new, fully integrated marketing program:

- Print collateral, sales materials

- Social media content creation and management

- Local paid and earned media (tv, radio, billboard)

- Video production (CLICK HERE)

- Sponsorships (WIBC Radiothon, Indiana Owned podcast, Miracle Ride for Riley, etc.) Coordinated USDA Food Box Program for Central Indiana food pantries; developed Food Drop Friday program to build community brand, help customers during COVID-19 pandemic. Provided added value to customer relationships by offering marketing services to customers. Custom designed menus, signs and banners, table tents, training in social media, loyalty programs. Served as key member of company’s Executive Team for strategic planning. HIGHER EDUCATION EXPERIENCE:

I have worked with the following institutions, on either a project basis, as a vendor partner or as full- service marketing client.

Purdue University (Dining and Culinary, Birck Boilermaker Golf Complex) Ivy Tech Community College (Downtown Indy)

Ball State University (Sports Information Department, Miller College of Business) University of Indianapolis

Taylor University

University of Southern Indiana

MY CORE VALUES

Positive Energy

Collaboration

Honesty

Preparation

Accountability

linkedin.com/in/jasonacquisto

ad30qg@r.postjobfree.com

317-***-****

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Asbury University Bachelor of Arts, Media Communications Education

DGS Marketing Engineers (4 yrs)

ACCOUNT EXECUTIVE, BUSINESS DEVELOPMENT MANAGER

Developed strong, trusted client relationships through ongoing personal account service and strategic advising for technology-based industrial clientele (B-to-B). Daily account management for approximately $350k AGI (agency gross income). Internal Account Team leader; performed client needs analysis, media planning, creative development, PR strategy, content creation, project management.

HIGHLIGHTS: Developed, managed and grew several new client relationships. Grew primary accounts by 20% revenue year over year; exceeded new business revenue goals. Initiated and led creation of a new division, MZD Interactive, for the purpose of expanding service offerings and developing new revenue sources. Led management team in development of brand and launch strategy. HIGHLIGHTS: Developed, managed and grew numerous new client relationships. Generated $80K+ in new digital revenue during the initial 6 months after launching MZD Interactive. Named “Employee of Quarter” Q2 2008 for outstanding performance.

MZD Advertising (4 yrs)

ACCOUNT SUPERVISOR, DIRECTOR OF INTERACTIVE MARKETING Executive leadership team and department head, manager of client service team Ongoing daily personal client service, management and direct nurturing of consumer and B-to-B accounts; including strategy and execution of integrated marketing, advertising and media planning Boost Media (3 yrs)

SENIOR ACCOUNT EXECUTIVE

Managed multiple client accounts, developed strategic plans and coordinated projects for digital agency. Executed marketing program: curated email marketing database, scheduled messaging, executed email marketing campaigns and monitored results. Developed messaging, produced content (written & video) for company blog and social media program. Developed sales materials and dynamic, visual (Keynote) presentations. Initiated and led creation of MyStationApp, a new mobile app platform for the radio industry. Responsible for national brand launch, marketing/PR program, enterprise and transactional sales strategies, product improvement continual development.

HIGHLIGHTS: Established partnerships with major industry organizations. Presented MyStationApp at the National Association of Broadcasters convention (Las Vegas, 2013), Great Lakes Broadcasters Conference (Michigan, 2013) and the technology-based Convergence Conference (Silicon Valley 2012, 2013). Imavex Marketing (3 yrs)

SENIOR ACCOUNT EXECUTIVE & PRODUCER

Created customized strategic, integrated digital campaigns for consumer and B-to-B clients. Worked extensively with golf industry clientele and brands, including Marriott, PGA, Golf Channel, Martin Hall and Spirit International. Executed tactical programs and worked closely with clients throughout the process.

- Built strategic plans and managed digital marketing projects, including web development, digital marketing, video production.

- Produced, wrote, edited video projects

HIGHLIGHTS: Developed new partnerships and client accounts for expanded product offerings; led the revision of product strategy and sales structure for connected TV products & services, increasing revenue stream and client base. Additional Experience

To Whom it May Concern,

This letter is written as a professional and personal recommendation on behalf of Jason Acquisto, who served as Marketing Manager for McFarling Foods from July 2019 to October 2023. During this time, Jason performed his duties with an extremely high level of professionalism and dedication. He was charged with building and communicating a new brand for McFarling Foods, as well as executing an ongoing program. With the acumen of a marketing veteran, Jason utilized a diverse skill set to serve our marketing needs and help move our brand forward. From broadcast and video to digital and social media, from designing branded materials to creating added value services and customer-focused promotions, Jason was a very valuable asset for McFarling Foods and our customers.

During the 2020 and 2021 pandemic, Jason developed meaningful ways to help our customers, our community, and our company. He developed partnerships with local food pantries and non-profit organizations, which led to ongoing revenue generation. He also built the “Food Drop Friday” and “McFarling Monday” programs, which proved to be key aspects of the McFarling Foods brand.

Jason was an exceptional team member, working very well with our sales team to help generate new business and deepen existing relationships. Jason also grew in his position to become a member of our Executive Management team, for which he played a key role in our big picture strategic planning. His commitment to our company was evident, and he always displayed a very strong work ethic. He was also well-liked and respected by his peers. I would strongly endorse Jason Acquisto. He is a mature and versatile professional, whose positive attitude will be an asset to your company or organization.

Sincerely yours,

John Zombolas

President

McFarling Foods

ad30qg@r.postjobfree.com

317-***-****

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