JOEL RAHMATULLA

Mission Viejo, California ***** 949-***-**** ad30q0@r.postjobfree.com

https://www.linkedin.com/in/joelrahmatulla https://jrahmatulla.wixsite.com/joelrahmatulla

SUMMARY

A highly skilled and innovative marketing and communications executive with experience in leading development of effective and innovative marketing strategy. Accumulated sound success in mapping out, developing, and vetting marketing and communications initiatives and collateral through multiple channels and digital platforms while retaining optimal reach, frequency, and media mix. Well-versed in social media and adept at integrating social elements into communication strategies and programs for higher efficiency. Devoted to leading teams to tackle unexpected issues and support organization with global internal and external communications efforts.

Strategic Communications Strategy Public Relations Social Media Marketing Branding Event Management Fundraising

Media Relations Project Management Team Leadership Competitive Analysis Strategic Marketing Copywriting

Storytelling Emotional Intelligence Executive Presentations Research Press Releases Content Development Negotiations Print and Digital Advertising Sales and Marketing Support Budget Management Staff Development & Mentoring

EXPERIENCE

LIBERTY DENTAL PLAN, Tustin, California

Director of Communications and Marketing, Marketing Department, 2020-2023

Established in-house marketing department to oversee overall strategic and operational responsibilities for developing and executing corporate communications and marketing initiatives. Managed and developed internal marketing team to complete daily tasks. Directed outside agencies, vendors, and internal departments to achieve performance results, including project timing, scope, and key performance indicators. Developed and executed marketing plans for various product lines and geographic markets.

Established and implemented corporate brand and style guide and relevant policies and procedures to support branding efforts, consistent with regulatory requirements.

Expanded regional brand to national presence helping to facilitate sale of company.

Instituted national/regional social media channels for B2B and B2C engagement. Directed reputation management efforts.

Executed brand campaigns for product launches, including teledentistry, BRUSH program, and client and partner contracts.

Developed market strategies and digital campaigns for regional markets, including print, video, and digital platforms.

Directed advocacy efforts to influence state and local policy efforts that affected underserved populations.

Initiated internal and external communications initiatives using latest technology and resources to impact engagement.

Coordinated regional events for B2B, B2C and corporate functions including conventions, training and community events.

PROVIDENCE ST. JOSEPH HEALTH, MISSION HOSPITAL, Mission Viejo, California

Content Director, Multimedia Specialist, Marketing and Communications, 1997-2020

Focused on impart direction, management, and messaging for corporate internal and external communications, including brand development and maintenance, website design, advertising, social media, video, and print publications. Delivered strategic leadership for construction, execution, and allocation of vital communication and marketing plan elements. Initiated competitive analysis, developed brand identity and trust, elevated organizational programs and visibility of priorities, and retained creative department production budget. Guaranteed PR and social media campaigns were correctly integrated and voiced across all internal and external channels.

Eliminated outsourcing and produced cost savings of $250K yearly by originating in-house department to produce training, fundraising, and marketing projects merging desktop design, photography, video production, and media printing.

Acknowledged by surveyors for best practice materials in 2002 by orchestrating communication plans for Y2K and JCAHO events, including print, video, publications, and presentations.

Attained three Telly Awards in 2011, 2012, and 2019 by outlining and directing fundraising and campaign video modules.

Received outstanding responses from staff by engineering and establishing new communication vehicles to connect with all employees with senior management.

Produced and coordinated live and virtual events for community, clinical and fundraising programs to build engagement.

Contributed to building new customer base by proposing and managing creation of individual bios and video vignettes that highlighted each physician’s personality, philosophy of care, and passion for serving, which later became best practice model emulated by other hospitals in health system.

Brainstormed and pushed production of storytelling vignettes for small projects evolving into detailed organizational fundraising campaigns and media stories.

Handled dozens of in-house training collateral and fundraising modules that formed into corporate national and global best practice training tools, including physician continuing medical education, NTI, Lean Healthcare, and philanthropic campaigns.

Trained 800+ students to yield $140K in savings within three years by forming ideas to develop and educate in-house computer training courses for staff, including basic computer skills, internet, and Microsoft Office products.

Recorded and introduced best practice modules for internal and external training.

ADDITIONAL EXPERIENCE

CP COMMUNICATIONS, San Ramon, California, Producer, Production Manager, 1995-1997. Devised marketing collateral, implemented websites, and coordinated national sales meetings, and supervised all phases of production, including creative conception, staging, video production, print design, photography, equipment coordination, speech writing, event management, and client relations. Directed vendors, subcontractors, and staff to attain specific production objectives. Conceptualized branding print and video media, such as brochures, bulletins, video, web design, and marketing elements for clients. Administered client relations for production of marketing collateral, copywriting, video modules, website design, and photography.

LUCKY STORES, INC., Buena Park, California, Employee Communications Director, 1992-1995. Created and coordinated different print, photo, and film projects, including newsletters, quarterly video updates, staff training modules, executive team updates, special events, and employee relations for 23K employees. Distributed crisis and labor relations for catastrophic events, including Northridge earthquake and labor strikes. Supported presentation capabilities management for 300+ executives and leadership teams. Assembled and rolled out internal and external communications for three company presidents, which encompassed speeches and informational and crisis-related communications, such as corporate campaigns for labor negotiations.

EDUCATION

GRAND CANYON UNIVERSITY, Phoenix, Arizona

Bachelor of Science, Applied Management

CALIFORNIA STATE UNIVERSITY, Fullerton, California

Coursework, Business Administration and Communications

SADDLEBACK COLLEGE, Mission Viejo, California

Associate, General Education

CERTIFICATIONS

Marketing Lean Healthcare Green Belt Certified

American Heart Association Basic Life Saver Instructor

AFFILIATIONS

Alpha Chi National College Honor Society, Little Rock, Arizona

Casa Teresa Women’s Shelter, Orange, California

Orange County Sheriff’s Department, Mission Viejo, California

Saddleback College Foundation, Mission Viejo, California

San Clemente Animal Shelter, San Clemente, California

HONORS & AWARDS

Values in Action Nominee, (2008-2019)

2019 Silver Award Recipient at 40th Annual Telly Awards for general charitable category

Attained numerous Living Our Values Everyday (L.O.V.E) recognition cards

“His creative talents and dedication make him the best in his field.”

– Greg Thomas, MD, MPH at Mission Internal Medical Group for performance appraisal

“Your passion and commitment to this effort continues to amaze and inspire everyone.”

– Peter Bastone, former President & CEO, Markie Cowley, former Executive VP & COO – JCAHO Survey

“…He uses his creative energy and ideas to ‘bring to life’ the speaker’s vision.”

– Mary Kay Bader, RN, MSN in nomination for Values In Action Award for Excellence

“Joel has the unique gift of being able to tell another person’s story…He always takes the time to maintain relationships with those from all areas of the hospital and community.”

– Margie Whittaker, RN, MSN in nomination for Values In Action Award for Dignity

“Joel consistently goes above and beyond to meet and exceed the needs of our volunteers, donors and staff…This past year there were many moments where Joel was required to re-create material at the last minute, and he did so with grace.”

– Cathleen Collins, former Chief Development Officer in nomination for Values In Action Award for Service

“He is great at listening to the needs and accurately and professionally anticipating needs in the work he is doing…Always exceeded my needs by making things better and more professional than my direction or request would have resulted in.”

– Michael Beck, former Vice President, Operations for performance appraisal

“Encouraging and supportive of others…Insightful with a fresh approach…Thinks ‘out of the box.’”

– Anne MacRae, former Clinical Educator for performance appraisal

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