Staten Island, NY *****

ad30mx@r.postjobfree.com

332-***-****

CEREN TEBER GRAPP

E X P E R I E N C E D M E D I A P L A N N E R

P RO F E S SI O N A L S UM M A RY

Experienced Media Planner with expertise in conducting comprehensive research, in-depth analysis, and the formulation of effective media marketing strategies. Proficient in devising and executing strategic media purchases, performing statistical and business analyses of media markets, as well as proficiently managing advertising program budgets and forecasts. Specializes in identifying and analyzing emerging media market trends.

E M P LOY M E N T HI S TO RY

JUN 2021 - NOV 2021

Senior Media Planner, Universal McCann, IPG Media Brands- Amazon

Coordinated with mainly 4 international executives (Tokyo, Paris, London, Los Angeles) to discuss strategies and execute campaign goals.

Procured advertising space across various mediums including television, radio, magazines, outdoor signage, cinemas, and online platforms.

Organized campaigns on behalf of the Amazon brand four times a year in both the Digital and Offline categories. Took charge of the management of the Offline side and presented daily data in an Excel file to the client, comparing it with competitor analysis. The budgets of the campaigns I managed averaged around 10 million.

Elevated campaign effectiveness through collaborative efforts with PR agencies and harnessing the influence of social media in the contemporary landscape.

Optimized return on investment through strategic acquisitions.

Diversified Media Strategies to reach a wider audience incorporating the use of social media and Influencers.

Collaborated with media vendors to successfully execute various projects, including social media channels, traditional, and digital press.

FEB 2018 - MAY 2021

Media Planner, Media Republic

2017

Oversaw advertising campaigns for 12 brands spanning diverse industries, encompassing both local and international markets. Notably, I managed global brands such as Omega, Longines, Calvin Klein, and Tissot.

Generated monthly data for the 12 brands I was accountable for Excel-based competitive data analysis on both an annual and monthly basis and presented it to clients in PowerPoint. For brands currently engaged in active campaigns, I compiled and shared daily reports with clients. I engaged in negotiations with brands to improve their visibility, crafted and oversaw monthly media plans in alignment with the allocated budget and GRP.

Collaborated with the brand's PR agency to monitor and contribute to the management of the brand's image.

Strived to create a more effective plan for each new campaign by drawing insights from the brand's previous strategies, while. also focusing on answers to questions such as what competitors have done and where they have appeared, and how I can better position my brand.

Negotiated with celebrities to create advertorials for their television programs and personally oversaw the entire process, acting as a bridge between the channel and the brand.

Enhanced media strategies. Actively utilized media planning programs such as Nielsen and Kantar, as well as interpreting and generating data.

Intern, Publicis Groupe & Public Relations

One of our brands was Netflix. I was part of the team that brought Netflix to Turkey and directly handled all the launch preparations.

Drafting press releases for designated brands, engaging in discussions with brand representatives for image campaigns, creating advertising copy, showcasing competitor activities, and formulating relevant brand events.

2015

Intern, Ogilvy & Public Relations

Created a social responsibility campaign for the Nestle brand, composing advertising content, arranging interviews with newspapers and magazines on behalf of the brand representative, drafting these materials, and maintaining and improving the brand representative's image.

Attended Nestlé meetings, presenting creative ideas for the brand, translating them into brand stories, consolidating them into a cohesive narrative to support the brand's image, and delivering presentations to brand representatives in PowerPoint format.

JAN 2022 – DEC 2023

Intern, Secret Box Distribution (Marlboro, New Jersey) E D U C AT I O N

2012 - 2017

BA in Communications, Bahçeşehir University

2016

Focus of Political Communications, BAU – Washington D.C 2023

Digital marketing – Customer Engagement Social Media, Planning & Analytics, Columbia Business School S K I L LS

Proficient in Microsoft Office

Research and Analysis

Persuasive Negotiation Skills

Team Collaboration

Public and Media Relations

Great sense of Audience and Communication skills

Corporate Events Planning

Media Buying

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