Lim Wei

Product Development / Marketing

M a n a g e r

To obtain a position that will enable me to use my ability to contribute to the growth and success of an organisation.

Having work experience in Singapore and China, I can adapt well with others, work independantly and not afraid to take on new challenges. I am creative, hardworking and determined. I am an all rounder with a strong passion for product, fashion and design.

Ars Sutoria/ Taftc

WSQ Diploma in Fashion Technology

(Footwear Design and Product Development)

Li Yi Shoe Making Institute

(China)

S o f t w a r e S k i l l

W o r k E x p e r i e n c e

E d u c a t i o n

2 0 1 4 2 0 1 1 2 0 0 7

Institute of Technology, Bishan

NITEC Certification in Product Design

C h a r l e s & K e i t h

• Conduct market research to identify current and potential future trends

• Design, plan and develop marketing strategies to create brand awareness and positioning

• Manage and maintain social media platforms as well as responding to customer's enquiries

• Plan online and offline marketing campaigns from ideation to execution

• Propose and present all marketing campaigns to stakeholders

• Design marketing collaterals for advertising and promotions including posters, EDM and banners

• Create and maintain website as part of the marketing channel

• iaise with media, agencies and social medial influencers

• Conduct research on market trends, competitors, and end-to-end consumers to increase customers

• Monitor and analyse social media trend to measure the performance and effectiveness of marketing campaigns

• Analyze sales data and feedback from Sales Team to understand customer needs

• Coordinate cross-functional discussions to determine the trend direction for the next season

• Oversee the Design/ Marketing Team in the design, development and marketing of Dairies, Bags, Shirt and Accessories collection

• Ensure product designs are in accordance to the needs of both the local market and regional partners

• Ensure the target number of designs are produced before the deadline

• Source for new materials for each season collection

• Participate in the sourcing decision of new Suppliers

• Liaise with China Suppliers on the development and construction of the new collection

• Resolve technical issues and confirm samples

• Participate in the costing of merchandise to ensure pricing remain competitive

• Present sample collection to the relevant regional cross-functional teams

• Conducting Photography and videography of products for wbesite, caterlog books, zalora and campaigns.

• Present sample collection to the relevant regional cross-functional teams

• Liaising with different website (Zalora, Lazada) to promote our product.

• Meeting up with client ( SIA, OCBC, DBS, NTUC and etc ) to promote our products on their road show/ online purchase platform.

• Planning of marketing strategies to promote our product via public relations and advertising. N I P P E C R A F T

Department: Design/Marketing Department

Position: Product Development / Marketing Manager

Industry: Fashion

Date Joined: April 2015 – Present

Work Description:

Work Description:

Position: Product Development / Marketing Specialist Industry: Fashion

Date Joined: April 2010 – April 2015

• Conduct research on brand awareness and associations.

• Conduct research, evaluate and organise data on industry trends and target audiences.

• Plan and strategise branding and marketing plans to enhance brand reputation and increase brand awareness.

• Execute a comprehensive marketing campaign across various channels.

• Monitor and analyse campaigns’ objectives throughout marketing implementation.

• Maintain the organisation and client social media platforms and digital marketing channels to align with branding strategies

• brainstorm, create and execute the content calendar for all digital channels (LinkedIn, Facebook, Instagram)

• Prepare storyboards / mood images for content calendar

• Design Digital artwrok etc.

.

N a t i o n a l S e r v i c e

2007 - 2009

Rank Attained: CPL

Unit: Naval Diving Unit

Naval Diver

H o b b i e s

Road cycle

Triathlon

Bicycle building

running swimming

Photography

Car

T h a n k . Y o u

Contact this candidate