Liza New

Director, Event & Marketing

ad30dr@r.postjobfree.com • 347-***-****

Newton, MA 02460

Summary

Highly talented, innovative professional with substantial experience spearheading key events and marketing functions, overseeing high-profile projects and portfolios, and leading high-performance teams across fast-paced environments. Well-versed in navigating event-related aspects, including budgeting and planning, contract negotiation, and customer interaction and retention. Demonstrated expertise in strategizing and executing robust campaigns and marketing initiatives from inception to completion. Expert at establishing long-term relationships with clients as well as with all levels of senior management to enhance organizational efficiency, accomplish set goals, and drive increased revenue. Bringing exceptional coaching and interpersonal skills to inspire as well as business capabilities to provide superior customer service.

Areas of Expertise

Strategic Planning & Execution

Event Lifecycle Management

Process Improvement

Marketing Management

Customer Engagement

Lead Generation

Team Development & Leadership

Stakeholder Engagement

Sales & Revenue Growth

Professional Experience

Capital Construction Contracting – Canton, MA May 2022 – Present

Director of In-store Retail Marketing

Instigate a significant business relationship with major retailers BJs and Lowes to provide a solid foundation for the continuous growth of Capital Construction. Conduct market research to identify potential opportunities for growth in existing markets or new markets. Focus on building a robust team of brand ambassadors through effective recruitment, training, and motivation strategies. Serve as a subject matter expert on retail marketing strategies, tactics, and plans to proactively provide support and guidance to high-performance teams. Oversee execution of best practices to drive continuous improvement throughout the retail network.

Key Accomplishments

●Developed and nurtured a strong partnership with Lowes and BJS Corporate Vendor Relations to successfully introduce Capital Construction into respective retail outlets.

●Secured recognition for Capital Construction as the exclusive provider and installer of Siding and Decking within the NE region to further drive territory expansion for MA into NH and RI.

●Aimed at meeting and surpassing revenue goals by cultivating and expanding relationships with corporate partners.

●Steered efforts in boosting company total sales by $7M in 2023.

Event 360, Inc. – Boston, MA May 2008 – May 2018

Vice President (VP)

Directed innovative concepts for optimal execution of corporate events to generate significant profit growth. Yielded a steady stream of repeat business by fostering and nurturing long-term client relationships. Designed and implemented event plans from inception to completion based on specific requirements, target audiences, and objectives. Managed and coordinated staff and activities on the day of event while ensuring smooth execution and successful outcomes. Identified and explored new collaboration opportunities with organizations and diverse audiences. Led all aspects of event planning, securing vendors, and coordinating player appearances to ensure seamless execution, making the events turnkey solutions for clients. Sold meticulously planned events to existing clients as well as generated new business through cold calling and pitching to potential clients. Leveraged sales skills to pitch a wide array of event options to clients, ranging from celebrity lunches to golf outings and product launch events.

Key Accomplishments

●Managed all facets of event implementation to meet and exceed client expectations while coordinating celebrity appearances, including Bethany Frankel, David Ortiz, Luke Kuechly, and Lane Johnson.

●Drove substantial revenue growth by successfully onboarding major clients such as HP, SuccessFactors, Symantec, and Zendesk.

●Achieved repeat business from satisfied customers, showcasing the ability to cultivate lasting relationships.

●Navigated and executed multiple high-profile events for Symantec in Miami, Massive Incorporated in NYC, and SuccessFactors in SF.

●Created and supervised teams at various NFL stadiums to orchestrate 15 tailgate events across different locations every weekend along with designing and selling comprehensive packages encompassing private RV accommodations, catering services, lower level endzone tickets to the game, and meet and greet opportunities with former NFL players.

Additional Experience

Director of Ad Sales Marketing, Turner Broadcasting Systems, Inc. – New York, NY

●Led comprehensive marketing initiatives and strategies such as creating and enhancing integrated advertising campaigns, designing client presentations, and producing both digital and print materials for brand promotion.

●Directed development and execution of sales platforms and marketing programs for ad sales clients based throughout the US.

●Contributed to consistent achievement of sales objectives by partnering with the North American sales team.

●Oversaw and distributed the budget for marketing initiatives in North America.

Education

Bachelor of Arts with a Major in International Affairs

The George Washington University – Washington, DC

Awards & Accolades

Capital Construction: Impact Person of the Year 2022

Anthropologie: Part-Time Manager, Employee of the Year

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