WILLIAM WORZEL

CREATIVE SERVICES AND DIGITAL MARKETING

ad30b0@r.postjobfree.com 917-***-**** Massapequa, NY LinkedIn willworzel.com PROFESSIONAL EXPERIENCE QuintessenƟal Brands North America – Art Director

April 2019 – present (Contractor) Massapequa, NY

o CreaƟve lead on the successful rollout of the Dubliner Irish Whiskey – PiƩsburgh Steelers partnership designing digital, mobile, print, in-stadium awareness, and sweepstakes campaign art for the Steelers Select whiskey launch o Nurtured year-over-year sales growth of Dubliner Steelers Select Irish Whiskey via ReserveBar.com eCommerce campaigns, designing all creaƟve and social media deliverables o Spearheaded successful U.S. retail launch, package redesign, and rebranding campaign of four flavors of Greenall’s Gin ready-to-drink (RTD) canned cocktails

o Managing U.S. creaƟve direcƟon and social media idenƟty for 18 brands and flavors of U.K. based gins and whiskeys via point-of-sale merchandise, tradiƟonal adverƟsing, onsite store displays, tradeshow buildout, and in-stadium signage Senior Brand Strategy Consultant – Design and Engagement April 2018 – present (Freelance) Massapequa, NY

o Slashed external agency costs to zero by bringing art and social media operaƟons in-house as acƟng creaƟve lead for internaƟonal spirits organizaƟon resulƟng in thousands of dollars in savings o Successful launch of ecofriendly ‘R-Pet’ recycling program managing all creaƟve deliverables and tradeshow buildouts working closely with sales and fabricaƟon company resulƟng in acquisiƟon by naƟonwide retail company o Strengthened brand idenƟty and creaƟve assets for one of the most successful whistleblower law firms in the U.S. o Daily social media coordinator for cybersecurity firm promoƟng in-house tech soluƟon specializing in insider threats resulƟng in acquisiƟon by larger cybersecurity organizaƟon Dimension Data Americas – Head of CreaƟve Services and MarkeƟng CommunicaƟons Manager March 2001 – April 2018 New York, NY

o Art director and designer on all naƟonal technology, health, and partner summit conference trade show displays o Supported the northeast sales area vice president, four area sales directors and all regional account execuƟves o Managed brand strategy and creaƟve compliance throughout the U.S., Canada, Mexico, Brazil, and Chile o Designed engaging brochureware, sales slicks, pop-up banner stands, digital adware, and point of sale branded items Proxicom, Inc. – Senior CreaƟve Producer

July 2000 – March 2001 (Acquired by Dimension Data in 2001) New York, NY o High profile accounts: Johnson & Johnson Healthcare, GE, Chase Auto Finance, eTopps, Dimension Data Americas SKILLS AND EXPERTISE Adobe Illustrator, Photoshop, and InDesign Planable social media campaign management Trade magazine ad design Event brochureware Logo and leƩerhead design Power Point presentaƟon builds PromoƟonal materials development Brand integraƟon and compliance Budget and vendor management Salesforce MarkeƟng Cloud administraƟon Sales lead nurturing Cvent event management soŌware InternaƟonal brand support Tradeshow collateral and booth development EDUCATION Clemson University – Coursework towards Master of Arts in Professional CommunicaƟons

‘Key to the City’ of Pendleton, S.C., for outstanding community service and support Clemson University – Bachelor of Arts in Psychology, Minor in English Co-Author, “Machiavellianism and Psychopathy,” Journal of Personality and Social Psychology