SIDNEY S. DE LA CRUZ
**************.******@*****.***
Pay Per Click Specialist
PROFESSIONAL SUMMARY
Professional level and managerial experience that is applicable across diverse industries and roles. Having a progressive 30 years of complex experience and skills in sales, logistics, supply chain, warehousing, inventory management and control, materials control, operations, distribution, shipping and forwarding functions which allows me to develop my leadership skills, customer service, account management, team building and forecasting of materials and inventory. Effective in leading a group of people, resolving customers concerns and queries, improving operational stability, efficiency and profitability. Proven experience in cross-functional teams and ability to work well with senior stakeholders. Good communicator who is able to motivate and mentor team members, explain task and gives feedback.
CORE COMPETENCIES AND ACHIEVEMENTS
Implemented & executed development & progress at Materials Control Section. Delivered productive results in Warehousing & Inventory System, physical arrangement of stocks & implemented process & systems that enhance the releasing of stocks to end-user in less than 15 minutes.
Received various promotions. Joined Universal Robina Corp. (URC) as Materials Control Supervisor and got promoted in a span of 2 years. Became Assistant Manager for Plant Logistics Department after 3 years. Recommended for full pledge Plant Logistics Manager on the same year.
Knowledge in CAPEX and OPEX budget and project management. Prepares departmental budget for the year for manpower, tools and equipment in preparation for milling season. Coordinate with other department proposed projects for sugar and molasses and materials for recovery and storage.
Excellent work improvement for proper arrangement of materials, storage and record keeping. Successfully implemented advance stocks preparation and efficient stock picking and inventory, weekly meetings with team members to keep track of daily activities and improve process efficiency.
System utilization and technologies skills. Proficient use of Windows operating system, SAP and well versed in MS Office (Excel, Powerpoint and Word).
Improved warehouse processes and materials control. Successfully implemented good warehousing practices, physical arrangement of materials/stocks, stock preparation and releasing of materials in less than 5 minutes. Strictly implemented materials control and safe-keeping of stocks inside the warehouse and premises.
People handling skills. Able to handle and manage office & warehouse staff (agency) to perform productively in their respective jobs assigned. Inculcate motivation and inspire them to participate and share their ideas as a member of the team because I believed that “People are the best asset of the Company”.
Meet & coordinate with external & internal customers. Meet with suppliers & shipping lines and end-users to enhance good business partnerships for smooth operation and further implementation of actions fit for both parties.
PROFESSIONAL EXPERIENCE
March 1, 2021 - December 31, 2022
Regional Sales Manager
VISMIN AREA
LEADSTECH CORP.
· Create regional sales plans and quotas in alignment with business objectives.
. Manages sales and operations of the area to ensure smooth flow of operations.
. Conduct customer visits and meetings to further improve business relationships.
· Support local distributors with day-to-day store operation.
· Evaluate store and individual performances.
· Report on regional sales results.
· Forecast quarterly and annual profits.
· Identify hiring needs, select and train new salespeople.
· Prepare and review the annual budget for the area of responsibility.
· Analyze regional market trends and discover new opportunities for growth.
· Address potential problems and suggest prompt solutions.
· Participate in decisions for expansion or acquisition.
· Suggest new services/products and innovative sales techniques to increase customer satisfaction.
May 1, 2020 - February 25, 2021
Area Sales Manager
Negros Area
ZOOMLION AGRICULTURAL MACHINERY
. Managing, training, and providing overall guidance to the sales team of an assigned territory.
. Setting reasonable sales targets to be achieved by the sales team.
. Monitoring the performance of the sales team and motivating members to meet or exceed sales
targets.
. Collecting customer feedback and providing updates to senior management.
. Traveling to potential and existing customers within an assigned sales area to present company
offerings and build brand awareness.
. Utilizing outbound telephone calls, email communications, and face-to-face meetings with
customers to close sales.
. Developing and sustaining long-term relationships with customers.
. Implementing a sales management process to assist the sales team in identifying and prioritizing key
customers and prospects.
August 1, 2017- April 28, 2020
Area Sales Manager
Prime Opus Inc.
Bacolod City
Promote company's products to new and existing clients.
Search for new clients who might benefit from company products or services and develop long - term relationships with clients by managing their requirements.
Provide pre-sales technical assistance and product education.
Generate and execute sales plans in assigned competitively-held accounts.
Conduct technical presentation of products to clients, submit proposals, follow-up quotations and secure purchase orders.
Provide monthly sales forecast and ensure that monthly/yearly sales target is achieved.
Develop strong relationships with key decision makers in current and prospective customers, including plant or facility executives.
Organize client visits/schedules to minimize costs in all aspects of work.
Address clients concerns on their inquiries and deliveries, and make sure to meet customer's needs.
Provide high standard of service/technical support to customers; identifying and resolving customer challenges.
Work on after-sales support services and provide technical back up as required.
Support marketing activities by attending trade shows, conferences and other marketing events related to their products.
Perform other duties as assigned.
September 2, 2012 – July 31, 2017
Plant Logistics Manager
Universal Robina Corp. - Sugar & Renewable Division
Kabankalan City
Exercises overall inventory control of various materials, raw sugar, refined sugar and molasses stock.
Prepares and monitors the budget of the department and the expenditure and projection report of the management.
Develops and implements warehousing policies and procedures.
Plans, coordinates, assigns and evaluates the different activities of the department.
Ensures that the PLD personnel perform and accomplish their job effectively and efficiently.
Performs other related warehousing functions as required in order to maintain good working relationships within the department.
Implements good housekeeping and safety measures within the department.
Works interdependently with the other department managers.
Reports directly to the Group Logistics Manager and administratively to the Operations Manager.
March 8, 2012 – September 2, 2013
Material Control Supervisor
Universal Robina Corp. - Sugar & Renewable Division
Kabankalan City
Supervises the Warehouse function within the Materials Control Warehouse from receiving of various materials, storage and safekeeping to issuance to end-users and the documentation; and implement and maintain good housekeeping practice.
Prepares all required forms; records and documents in order to assure accountability for all transactions required to maintain the integrity of warehouse operations.
Controls all records, documents and system to ensure accuracy and completeness.
Verifies the specifications of materials/supplies, capital equipment and other items received before signing the Receiving Report.
Maintains an adequate supply of par stock materials necessary for the company’s operational needs.
Devises systems and procedures to improve present warehousing practices.
Consolidates reports submitted by staff as regards results of actual count against book balances and investigates any discrepancy.
Prepares and monitors the budget of the Materials Control section.
Establishes and monitors good working relationship among subordinates.
Ensures that the Materials Control warehouse is properly maintained and implements good housekeeping.
Works under a limited supervision of the PLD Manager within the established guidelines and policies.
Performs similar warehousing duties as required and other tasks assigned.
Reports directly to the PLD Manager.
August 23, 2009- February 21, 2012
Plant Manager/OIC Operations
Negros Integrated Industries Corp. (NIIC)
Pontevedra City
Monitors production and consumption of raw materials down to finish products.
Monitors operations of the 3 branches in Visayas to maintain proper logistics and distribution of the products delivered in the market.
Manage the area of about 5 hectares Plant in an efficient & productive manner.
Spearhead the staff and laborers to obtain a maximum output based on production.
Manage the inventory records and safe-keeping the actual stocks including the raw materials, machineries and equipments.
Ensure that proper maintenance of all company assets are implemented and accomplished.
Coordinates with Trucking, Sales & Marketing and Operations to ensure smooth and effective operations.
Attends Managers meeting and disseminate the information to all staff and employees in the company.
Recommends solutions to the problems that may arise.
Ensures that proper ordering, receiving, releasing and recording of stocks are met at all times
Delegates to all Shift Supervisors & Warehouse Supervisors the importance of their task to ensure that all instructions are followed and implanted.
2007 - 2008
Branch Manager
McKenzie Distribution Company Inc.
Cebu City
Initiates the establishment of a new strategy in deliveries to boost sales & planned targets.
Motivating, organizing and encouraging teamwork within the workforce to ensure set productivity targets are met.
Suggest to the Technical Support Team in rehabilitating the existing system use by the clients and staff.
Introduces meaningful reports and monitoring to management to be used in decision making.
Spearheads in briefing warehouse personnel and office staffs pertaining on the issues & concerns for the day.
Ensuring the health, safety, cleanliness and security of the work environment.
Overseeing the planned maintenance company vehicles, machineries and equipment.
Coordinates with Sales, Supply Chain, 3PL, Truckers and shipping lines to ensure availability and prompt delivery of stocks in the market.
2003 - 2007
Distribution Warehouse Supervisor
Del Monte Philippines Inc.
Makati City & Bacolod City
Ensure accurate verification/reporting and disposal of bad stocks at the Distribution Warehouses.
Initiates refinements to warehousing procedures in order to improved operations, address operational issues, and optimized the DW’s service level to Sales group.
Ensure the DW’s compliance to GMP, FIFO and proper handling of Del Monte products through regular audits of warehouse facilities and practices.
Provide support to Supply Chain – Operations developmental requirements and special projects.
Supervise Western Visayas operations (Bacolod & Iloilo) to ensure inventory level, order processing, handling of stocks and bad orders are thoroughly perform and executed.
Developed new ideas/guidelines suitable for the improvements of warehousing operations.
Monitors and evaluates 3rd Party Logistics & Distributor in the implementation of company policies and guidelines.
1997 - 2003
Warehouse Supervisor
Filipinas Internationl Transport Inc.
Manila City
Report directly to Assistant Manager.
Supervised Warehouse department including the safety, security, and cleanliness of company vehicles, equipments and machines.
Monitors productivity and performance of the warehouse personnel & office staff.
Oversee the inventory cycle to ensure accuracy and proper recording of stocks.
Evaluates & analyzes day-to-day operations and problems that occur in the warehouse.
Conducts continues review of the performance of the staff.
Attend and recommend solutions during weekly meetings with the higher management.
Performs other related functions.
February 1997 – June 1997
Warehouse Supervisor
Negros Navigation Company
Iloilo City
Supervised & monitor the inventory accuracy between books and actual stocks.
Implements proper guidelines & procedures in handling stocks to avoid damages & losses.
Ensure proper arrangement and administration of stocks to ensure on-time and efficient delivery commitments.
Prepares a weekly report for submission to the management.
Supervised the allocation of space for the incoming stocks in the warehouse.
Coordinates with the truckers for the schedule & efficient deliveries of stocks to all accounts.
Dispatches and releases the delivery trucks when all the required documentation is accomplished.
Evaluates & analyses the caused of damages or reason for rejection of any stocks from all accounts.
Implement efficient stock administration to ensure FIFO (First-In, First – Out) of all SKU’s.
Conducts daily inspection of stocks and warehouse premises to ensure proper housekeeping at all times.
Implement inventory cycle count per SKU’s to ensure zero variance between books and physical count.
Conducts continues review on the performance of warehouse personnel & office staff to improved efficiency and reduced costs.
Supervised proper and thorough checking of incoming & outgoing stocks to ensure accuracy & avoid any variances.
EDUCATION:
Bachelor of Science in Commerce - Business Management 1988 - 1992
San Agustin - Bacolod, Negros Occidental, Philippines
Address
Tierra Remedios Subdivision
Block 7 Lot 22 TIERRA REMEDIOS SUBD., Brgy. 1
Kabankalan City, Negros Occidental
Phone
**************.******@*****.***
Date of birth
1971-03-07
Skills
Driving
Leadership skills
Trainings & Seminars Attended
1.Key Account Management: March 13 & 14, 2018
Getting More Sales Out of Strategic Accounts
Conducted by: Guthrie Jensen
2.High Impact Selling: October 19 & 20, 2017
Strategies and Skills for Sales Excellence
Conducted by: Guthrie Jensen
3.Supply Chain Management April 21, 2006
Conducted by: Andres “Jun” Tejano, Jr.
Del Monte Philippines, Inc.
4.Risk Management & Internal Control System July 2004
Conducted by: Risk - Management Internal Control
Del Monte Philippines, Inc.
5.7 Habits for Highly Effective People June 5 – 8, 2000
Conducted by: TDG (Transnational Diversified Group)
Filipinas International Transport
6.Advance Warehousing Seminar June 28, 2000
Conducted by: DMAP (Distn. Mngt. Asstn. of the Phils.)
Filipinas International Transport
7.Service Mileage Seminar September -23, 2000
Conducted by: Guthrie Jensen Consultants to Management
Filipinas International Transport
Personal History:
From
To
Position/Activity
Company/Establishment Name
March 1, 2021
Till Present
Regional Sales Manager
Leadstech Corp.
May 1, 2020
February 25, 2021
Area Sales Manager
Zoomlion Agricultural Machinery
August 1, 2017
April 28, 2020
Area Sales Manager
Prime Opus Inc.
Sept. 2, 2013
July 31, 2017
Plant Logistics Manager
Universal Robina Corp. - SONEDCO
Mar. 8, 2012
Sept.2, 2013
Material Control Supervisor
Universal Robina Corp. - SONEDCO
Dec. 23, 2010
Feb.21, 2012
Plant Manager/OIC Operations
Negros Integrated Industries Inc.
Aug. 16, 2009
Jan.11, 2010
Material/Supply Control Supervisor
Negros Integrated Industries Inc.
2007
2008
Branch Manager
Mckenzie Distribution Co. Inc.
2003
2007
Distribution Supervisor
Del Monte Philippines Inc.
1997
2003
Warehouse Supervisor
Filipinas Int’l. Transport
Feb. 1997
Jun. 1997
Warehouse Supervisor
Negros Navigation Co. (Subsidiary)
October 1995
March 1996
Checker
Negros Navigation
Personal Information:
Birth date: March 7, 1971
Civil Status: Married
Number of Children (If applicable): 2