JOY CHEN

ad302s@r.postjobfree.com 336-***-**** Chicago, IL, 60615 linkedin.com/in/jiayi-joy-chen

EDUCATION

University of Chicago (Chicago, IL): MA in Digital Studies, STEM August 2023 – Expected May 2024

• Thesis: “Exploring Emotional Support in Human-Robot Interaction: Frameworks, Applications, and Ethics”

• Relevant Coursework: Statistics using Python; Data Management; Machine Learning Wake Forest University (Winston-Salem, NC): BS in Business and Enterprise Management August 2019 – May 2023

• Relevant Coursework: Fundamentals of Computer Science; Quantitative Analysis II; Marketing Analytics; Fundamentals of Finance; Managerial Accounting; Strategic Management; Business Simulation; Organizational Behavior MARKETING RESEARCH AND ANALYSIS EXPERIENCE

HRI Lab Research, University of Chicago (Chicago, IL) Research Assistant October 2023 – Present

• Optimized the data processing pipeline to seamlessly integrate data files obtained from Qualtrics surveys, including the removal of extraneous columns from data files to clean survey data input from diverse sources

• Developed repeatable and interpretable models to generate HTML files for quick data visualization, conducting p-value comparisons and one-way ANOVA tests under various research conditions

• Conducted hypothesis testing to evaluate the clarity and persuasiveness of data, raising concerns or questions when the evaluation deviated from initial assumptions and identifying potential biases within the dataset FinTech4Good (Chicago, IL) Market Research Fellow August 2023 – November 2023

• Led the financial and predictive market analysis of fintech companies, offering a comprehensive framework for various industries, market sectors, and sub-sectors by leveraging insights into companies’ historical performances

• Interpreted insightful data-driven reports and dashboard deliverables in clear narrative to stakeholders and translated data into functional business specifications using actionable methodologies aligned with stakeholder expectations ByteDance (Beijing, CN) Content Strategy and User Experience Analyst – Data Science June 2023 – August 2023

• Evaluated models to facilitate technical efficiency and provided technical guidance and metrics to improve program workflows, data management, and discovery processes, ensuring the maintenance of datasets and codes

• Delivered the result of data analysis using visualization techniques and interactive tools and clearly communicated recommendations to managers and other analysts, facilitating how to improve efficiency and performance UrbaNests (San Francisco, CA) Marketing Analyst June 2022 – December 2022

• Created and executed dynamic content strategies across social media platforms tailored to B2C and B2B segments and executed marketing campaigns through paid search ads, SEO, and email marketing, increasing engagement by 7%+

• Measured key metrics like ROI, click-through rates, and conversion rates to refine marketing campaigns and developed customized marketing strategies targeting specific audiences, achieving 7%+ click-through rates on average

• Supervised customer data within the CRM system, categorizing it by customers’ purchasing stages (cold lead, second follow-up, hot lead, etc.) and executed database queries to extract vital information to facilitate decision-making processes PROJECT EXPERIENCE

Machine Learning: Web Page Phishing Detection January 2024 – Present

• Cleaned original dataset and discerned phishing website patterns by generating descriptive graphs, executing dimensionality reduction to pinpoint key attributes for recognizing phishing websites

• Employed various models such as MLP, ANN, LSTM, and CNN to train the dataset and compiled comparative summaries based on data inputs from different models to determine the optimal model for distinguishing legitimate websites Marketing Analysis Simulation: Paid Search Ads January 2023 – May 2023

• Performed keyword research to identify and prioritize relevant keywords for the product and allocated budget based on different ad groups for online bidding, optimizing cost-efficiency and visibility on the Demand-sided Platform

• Monitored budgets and performance and make optimizations daily to deliver effective marketing campaigns and strategies to maximize Return on Ads Spent (ROAS), Cost Per Click (CPC), and Sales

• Implemented A/B Testing, investment reviews, industry research, and SWOT analysis to optimize resource allocation, executing tailored actionable marketing plans for regional business model adaptation and budgeting plans SKILLS AND OTHER EXPERIENCE

Technical: Python, R, Java, JavaScript, HTML, C#, and SQL; Tableau and Power BI; SAS and SPSS; Google Analytics and Google Ads; Microsoft Suites; Unity; Visual Studio, Jupyter Notebook, and Docker Languages: Fluent in Mandarin and English, Conversational in Japanese and French Other Experiences: Chicago AI Conference, Mindworks, ANN Collaboration, Game Development: 2D and 3D Game Design Portfolio: chenj219.wixsite.com/portfolio-joy GitHub: github.com/joy-oyo