Key Skills Profile Summary

Extensive background in a multi-cultural and diversified environment &

geographies in GCC metros & emerging markets; gained extensive knowledge of rules & regulations of the Middle East & African markets Visionary professional with expertise that reflects year-on-year success in achieving business growth objectives; multi-disciplinary experience (across Sales, Business Development, Marketing) with the hands-on approach to nurture an organization with limited resources

Adopted a disciplined process of improving sales policies and practices; defining the sales cycle, determining products and services to be offered, pricing and channeling in order to maximize sustainable profit in winning and retaining business

Hands-on approach to preparing Annual Sales Plans in terms of turnover, growth, profitability, innovations and customer satisfaction Effective in high-profile executive roles with expertise in overcoming complex business challenges and making high stake decisions using experience- backed judgment, work ethics and integrity

Subject knowledge of leading the channel partner program while ensuring accomplishment of overall revenue & profit targets in the assigned region; track record of planning and implementing strategies for optimization of distribution network

Leveraged entrepreneurial capability of motivating, mentoring and leading talented professionals; expertise in building and motivating large teams that well exceed corporate expectations

Career Timeline

Soft Skills

.

Keshan International

LLC(Q&Q)

Sales & Marketing

Executive

Jumbo Electronics

LLC

Senior Sales

Executive

1995-1997

AHI Carrier FZC

Marketing

Manager

2000-2010

PAWAN SHARMA Strategic business leader with more than two decades of experience in managing sales, and marketing operations across diverse organizations, playing a key role in various operational areas such as business development, strategic planning and sales, marketing, logistic. Proven track record of consistently accomplishing business and operational goals by increasing the index of revenue and customer satisfaction throughout the career. Exposed to catering to PV Modules industry and maintain updated knowledge of Middle East and Africa regions. Jebel Ali Cement

Industries LLC Senior

Sales Manager

2012-till date

009*********** ad300w@r.postjobfree.com

Sales, Marketing/Business

Development

Business Strategy & Execution

Channel & Distribution

Management

Budgetary & Financial Operations

New Product Development

P&L Accountability

Sales Promotions

Market Intelligence

Team Building & Leadership

Change

Agent

Collaborator

Communicator

LG Electronics under

Al Yousuf

Sales&marketing

Manager

Motivator

Planner

Pioneer Cement

industries

Sales&Logistic

Manager

Marketing Manager

Currently working with Powernsun Solar Equipment, Dubai Head Office as Asst General Manager Heading the sales in Middle East, Africa, CIS, India, Europe market and responsible take the sales team together for business development in the all regions and increasing customer database and revenue and profitability of the organization.

Responsible for multidimensional role encompassing leadership, strategic planning, operational management and client engagement

Ensure the sales team consistently meet or exceed the sales target Identify, negotiate and secure new business opportunities Monitor the sales team to achieve their target and enhance performance Implement strategies to retain existing clients and expand business opportunities with them Analysis market trends, identify growth opportunities and develop strategies to penetrate new markets. Budget planning, develop and manage the sales budget, ensuring operates within the budget. Sales analysis, analysis sales data and trends to inform strategic decision Providing the sales report to senior management about sales activities, achievements and challenges Worked with Jebel Ali Cement (Sharaf Group) since Dec 2020 as Senior Sales Manage Heading the sales in the UAE market and responsible for business development in the region and increasing customer database and revenue and profitability of the organization. Deals in all types of cement such as OPC,GGBFS, PLC and recently started dealing white cement bags and bulk and clinker sourced from Rak White Cement and we are supplying our products to all contractors, consultants, traders, distributors, Ready mix companies, block manufacturers and building materials in the UAE and exporting to GCC.

Devises the strategic plan for the sales operation based on market conditions. Collects information about market/projects/customers and plan the sales accordingly in consultation with management Builds relationships and credibility with customers in the market. Ensures all procedures related to credit management is done as per the credit management policy of the company. Evaluates and performs background checks of all new customers through KYC and see that all relevant documents are well maintained.

Works with strategic customers to define their needs, determines a strategy and develops a plan/roadmap to lead to a customer’s internal process or function being modified for improved efficiency and effectiveness. Coaches sales teams to identify improvement opportunities—thoroughly examining salespersons’ techniques; diagnoses less-than-optimal patterns of behavior and gaps in knowledge or skills. Ability to drive incremental revenue

Having a compelling sales personality, and a hunger to chase and close new business from cold calls and inbound warm leads.

Excellent analytical, and creative problem-solving skills Ability to understand and translate complex technical and business information to internal/external audiences Regular visit to the site, sending a proposal to them and follow up and reporting to management on weekly Ensure sales budget is met and monitor sales figure, analysis on daily basis and immediate appropriate action as per market condition

Analyzing business needs, strategic direction and identifying initiatives that allow a business to meet those strategic goals; establishing corporate strategies and budgets for the achievement of the target Provide Sales support to team members. Visit to the sites for project progress and coordinate for dispatch as per the project schedule. Follows up for payment and collects as per the agreed terms Formulating strategies for maximizing profitability & revenue generation, realizing organizational goals; conceptualizing and implementing plans/ objectives in sync with vision and mission Working with the partners and other peers for strategy development and execution planning Continuously innovate and benchmark with the competition. Drive special internal and external projects as needed. Since 15Th Jan 2012 till ’25th May 2019 with Pioneer Cement Industries (Raysut cement Group) UAE as Sales

& Logistic Manager/Marketing Manager

Key Result Areas:

Performing the role of Heading – Sales, Marketing and logistic in the Middle East & Africa market and directly reporting to General Manager.

Responsible for the commercial activity and business strategy of the cement business unit with annual sales. Under my direct supervision the entire sales force, collection of payments, technical sales support, dispatch and customer service team and export activities to the Gulf and ME countries. High focus doing business development in the UAE and Oman markets and defining market needs, developing value proposition and tracking action plans with the sales force in line with the commercial strategy 50%of our sales from Oman market and 50% of sales from UAE Market. Supplying our cement to ready mix, concrete block manufacturers, consultant, developer, traders, building material shops. Ensure that strategic planning and implementation of sales activities are in line with business plan and sales forecasts Determined and implemented sales and marketing budgets Ensure the smooth supply of clinker to local and export market on time Contribute to the development and presentation of new project proposals Mentor and guide team members’ skill- and mind-sets development, goal setting and achievement and established practices that improved their work efficiency

Implemented improvement activities and internal process changes to better support developed sales strategies, sales representatives and sales efforts

Maintain excellent professional relationships with vendors, service partners and distributors Conceptualizing & implementing competitive strategies for driving retail sales; developing & expanding distribution for achievement of revenue & profitability targets

Analyzing business needs, strategic direction and identifying initiatives that allow a business to meet those strategic goals; establishing corporate strategies and budgets for achievement of the targets Cultivating prospect, long-lasting client relationships by communicating, partnering & understanding the requirements Formulating strategies for maximizing profitability & revenue generation, realizing organizational goals; conceptualizing and implementing plans/ objectives in sync with vision and mission Highlights:

Achieved turnover of over 1.7 Million MT per annum by adopting various strategies. Successfully established the accounting system from delivery of products to collection of payment Performed promotional activities such asPR Coverage, Events, Budgeting Product Management &Branding Formulated and executed go-to-market strategies that leveraged tremendous opportunities of growth in revenue May’10 – Dec’11 with AHI Carrier FZC, Sharjah Free Zone, UAE as Marketing Manager Highlights:9999( (

Managed Carrier and Toshiba Air Conditioner brands in 69 countries including Middle East & Africa, Russia & CIS Countries, Afghanistan, Pakistan, New Zealand and Australia Responsible for selling Air conditioning products through Traditional Dealer Channel, Modern Channel (Retail/Super Markets), Projects (under construction) and Institutional business Managing Service team and cross functional coordination with Finance & Accounts, Logistics, Admin etc. Responsible for complete Cash to Cash Cycle from Order Processing (product category/models/features suited for the market/qty etc) with suppliers, understanding the local logistics costs, nuances of trade, Marketing of the products/Placement in counters/driving secondary sales and ensuring collections in the system Created & executed retail sales plans and generated huge revenues Developed and cultivated relationship with existing Middle East Distribution Channel and maintained direct contact with Regional Electronic Retail Chains

Participated in the exhibitions, provided briefs to the agency for stand preparation, products display, promoter arrangement for exhibition, promotion activities and sent online messages to existing customers Nov’2000 – Apr’2010 with LG Electronics under Al Yousuf Electronics LLC, Dubai as Sales, Marketing Manager (LG HOME APPLIANES&ELECTRONICS PRODUCTS) Highlights:

Managed sales&marketing of LG home full range of home appliances such as Refrigerator, Washing Machine, Microwave Oven, Vacuum cleaner, Air Purifier, Air conditioning and electronics products including LG LCD TV and Audio-Video Products,Pantech mobile all across UAE To effectively lead the team in planning and execution of sales, distribution & merchandising in order to achieve the company’s business objectives and targets.

Proven success in maximizing sales team potential, crafting sales plans, handling targets, business development, distribution, channel/key Accounts, category management, merchandise planning, sourcing, and vendor management with profit accountability.

Launched new technology generating business resulting in an increase in revenues Dealt with 180 dealers, 60 power retailers and 8 showrooms and achieved the business growth Successfully launched the LG Healthy Living Products including Steam Washing Machine, Air Purifier, Solar Dom Light Wave Oven, Compressor Vacuum Cleaner and Art Cool Air Conditioner Nurtured & led business development teams in managing and implementing new business opportunities Achieved 120% divisional target in 2007 by adopting various effective measures and strategies Awards and Appreciations

Appreciation Letter from General Manager of Pioneer Cement, 2014 Appreciation letter from Group CEO of Raysut & Pioneer Cement, 2012 Best Marketing Professional, 2010 presented by LG President in Muscat LG Best Event Category Award from Middle East and Africa Region, 2007 First Gold Award from LG for Best TDR in Middle East & African Market, 2006 Best Service LG Outlet Award from the Government Department of Economics, 2007 Appreciation Letter from LG Electronics for best joint promotion for LG Television Marketing Activities with Sheraton Hotel in Dubai, 2007

Previous Experience

Oct’97 – Oct’00 with Jumbo Electronics Co. LLC, Dubai as Senior Sales Executive Key Result Areas:

Played a pivotal role in handling world-renowned Electrolux Brand includes Home Appliances, Refrigerators, Gas Cookers, Refrigerator and Mini Refrigerators Handling dealer network and power retailers all across UAE. Managed all retailers and key account to ensure the sales, distribution, collection & target are accomplished. Most of the time achieved the targets of monthly sales. Received best salesmen awards on achieving the monthly target. Creating new doors in the market, formulation of sales strategies, lead and motivating the sales personnel, distributors, stockists and retailers. Designing and implementation of innovative promotions within the budgets. Preparing and analysing monthly sales reports at the retail level implementation of company scheme in the market. Maintain close rapport with the retailer’s major A-class outlets to ensure continuous business growth. Jun’95 – Sept’97 with Keshan International Ltd. (Japan CBM Corporation) Citizen Group, Delhi as Sales & Marketing Officer

Successfully handled the sales of Q&Q Watches in the north Indian Territory such as Haryana, Punjab, Delhi, and Chandigarh & Rajasthan.

Launched Q&Q Watches in Northern India.

Successfully launched the products in Delhi then northern India and achieved the monthly target of the territory. Feb’94 – Apr’95 with Dave Thomson Associates Pvt. Ltd. (India), Delhi as Sales & Marketing Executive Handled big exporters in Delhi for space booking for International Business Directory. Regularly meeting with the exporter in order to increase the sales Achieved sales monthly and half-yearly sales targets. Trainings& Conference

Attended the following:

Selling Skills Training at Jumbo Electronics LLC in 1997 Changing Attitude Training at Al Yousuf Electronics 2003 Product Management Training at LG Electronics in 2006 LG Regional Marketing Master Class with LG in 2007 LG Digital Media Training in Jun’08

7thMiddle East Cement Trade Conference in Muscat, Oct’12 Education

MBA (Marketing) from Symbiosis Institute of Management, Dubai in 2004 Bachelor’s Degree from Sambalpur University, Rourkela in 1992 Diploma in Sales & Marketing Management from Britain, Dubai in 2001 Date of Birth: 15th May 1970

Languages Known: English, Hindi, Punjabi & Oriya

Driving Licence:UAE

Passport number : Z2422623

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