VaLorie Fogle

Digital Media Specialist / Graphic Artist / Senior Executive Administrative Assistant / Chef / Public Trust Clearance

ad2zw2@r.postjobfree.com / 202-***-****

Boasting over seven years in advertising, media sales, and marketing, I am a dedicated professional set on leveraging expertise in the social media and content creation sphere. Demonstrating success, I've innovatively crafted content and produced videos spanning culinary, political campaigns, non-profits, government, and marketing domains.

Professional Experience:

Senior Administrative Assistant Level 3 / Speeches and Social Media

National Institute of Health Bethesda, Maryland August 2020 – September 2023

Social Media Name: @NIH

Spearhead management of social media pages and develop compelling blog content for Hacker News and Reddit, fostering engagement and interaction within these online communities.

Implemented SEO strategies across social media content, optimizing keywords, metadata, and content structures to amplify visibility and engagement on diverse platforms, driving increased traffic and bolstering search rankings.

Established and curate a new Instagram platform in alignment with style guidelines, ensuring consistent brand representation and engaging content delivery.

Created impactful graphics, visuals, and animated videos for digital platforms, while overseeing vendor-generated content to maintain brand coherence and quality standards.

Department of Veterans' Affairs Washington, D.C. Senior Communications Correspondent Expert Jan 2019 – Aug 2020

Managed calendars and scheduling for C-Suite level executives.

Supported various executives and teams, including Chief Medical Officer and CSS Pillar.

Provided support for various departments and assist in marketing campaigns.

Prepare executives for presentations and organize marketing events.

Managed travel and expenses using Concur. And assisted in developing new travel forecasting system.

Public Relations Specialist U.S. Air Force Washington D.C. March 2017 – 2019

Social Media Name: Department of the Air Force Office of Small Business > Home (af.mil)

• Developed and implemented cross-platform social media strategies.

• Created impactful brand banners and engaging content.

• Managed website content and structure, collaborated with external teams.

• Oversaw social media accounts, managed ads, and resolved issues promptly.

• Provided client support and generated comprehensive performance reports.

Digital Media Manager The Miles Retreat LLC. Elkton, Virginia March 2013 – Present

Social Media Name: @TheMilesRetreat

Assisted in developing and executing digital marketing campaigns.

Created and curated engaging content for social media platforms.

Conducted keyword research and implement SEO strategies.

Managed company website using HTML.

Assisted in managing paid advertising campaigns. Using Facebook Business and Google Ads.

Managed the dissemination of social media content efficiently through Content Studio and Buffer, ensuring timely and coordinated distribution across multiple platforms for optimal audience engagement and outreach

Responsible for managing the company’s webinars and online meetings using Zoom and TEAMS.

Produced engaging video content utilizing Adobe Suite and graphic design tools such as Photoshop, Illustrator, Canva, InDesign, Premiere Pro, and After Effects to craft visually compelling and impactful multimedia materials.

Office Manager – Executive Admin ACT I Technologies Crystal City, Virginia May 2008 - March 2013

Established multi-channel social media platform for customer engagement.

Organized calendars, travel, and conducted contractual searches.

Developed client relationships, managed events, and oversaw office expansion.

Utilized Microsoft Office, SharePoint, and LMS for reporting and campaigns.

Conducted SEO audits, optimized web content, and managed office expansion.

VaLorie Fogle

Digital Media Specialist / Graphic Artist / Senior Executive Administrative Assistant / Chef / Secret Trust Clearance

ad2zw2@r.postjobfree.com / 202-***-****

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Freelance Work:

Social Media Manager

U.S. Stratcom Command Omaha, Nebraska September 2023-December 2023 / Temporary Contract

Social Media Name: @ARCP

Executed comprehensive social media strategies, boosting follower engagement by 30% and Department of Defense brand awareness by 20%.

Curated diverse content—graphics, videos, and blogs—maintaining a consistent brand voice, resulting in 25% enhanced content reach and engagement.

Managed advertising campaigns, leading to a 15% increase in lead generation and website traffic.

Ensured video content adherence to platform standards, adjusted strategies based on audience feedback, and managed paid campaigns effectively.

Created the social media budget for 2024.

Cultivated a positive online community with a 95% sentiment rate, efficiently distributing content across platforms using Hootsuite for optimal engagement.

Political Campaign Manager Digital Marketing Manager Freelance Paid Work March 2023-November 2023

Social Media Name: @Nizer4VA

Devised and executed comprehensive campaign strategies, encompassing fundraising, volunteer recruitment, and outreach to bolster support for a Virginia candidate.

Collaborated closely with the candidate to craft persuasive messaging tailored to diverse constituents.

Coordinated volunteers, supervised canvassing, and nurtured relationships with stakeholders to expand support within the district.

Led strategic political canvassing initiatives, orchestrated dynamic social media campaigns, and managed Google and YouTube Ads to increase voter engagement and visibility.

Managed public relations, monitored analytics, and regularly updated the candidate's website

TMZ; Online Broadcaster Personality 2014-present

Fox Sports Radio; Broadcaster, Digital Media Manager 2006-2010

Education:

Auguste Escoffier School of the Culinary Arts, Culinary Arts and Management, March 2022 (Associate Degree)

University of Arkansas, BA: Marketing/Organizational Communications (Set to graduate May 2024)

Yale University, Happiness - Certificate, March 2020

Skills:

Social media management and strategy development

Content creation and curation

Social media analytics and reporting

Community management and customer engagement

SEO and keyword research

Paid advertising campaign management

Concur

HubSpot / Monday / Content Studio / Buffer

Hootsuite / Sprout

Final Cut

HTML

Salesforce

Adobe XD

Sketch

Figma

Procreate

Wacom Tablets

Font Libraries

Visio

Website Testing Tools: Chameleon, Cypress, Apache

Data Analytics

Deltek GovWin IQ

Microsoft (Excel, PowerPoint, Word, TEAMS)

Adobe Suite / Graphic Design tools: Photoshop, Illustrator, Canva, InDesign, Premiere Pro, After Effects

Canvassing: Political and for Nonprofits

Newsletters / Press Releases

Strong written and verbal communication skills

Proficient in social media management tools (e.g., Hootsuite, Sprout Social)

Kentico

Google and Meta Ads

Contact this candidate