RODRIGO AUGUSTO CORRÊA CUSTÓDIO

ad2zse@r.postjobfree.com +1-786-***-**** linkedin.com/custodioracc EDUCATION

BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS, Wellesley, MA September 2021 - May 2023 MBA

● Babson MBA Vice-President (Miami cohort) class of 2023

● President of Babson Latin American Club: built a community through leading a team that organized and hosted five academic events

● Babson Award Winner: student with outstanding leadership quality and community service UNIVERSIDADE DE BRASILIA, Brasília, Brazil September 2010 - March 2012 Certificate in Finance

CENTRO UNIVERSITARIO DE BRASILIA, Brasília, Brazil August 2006 - July 2010 BA in Business

EXPERIENCE

UFC GYM, Florida, USA – http://www.ufcgym.com June 2023 – Currently The biggest, best, and fastest growing fitness organization in the world Operations Manager

● Developed and implemented marketing and promotional program to promote brand, and acquire new customers; built a community with local organizations and clients that increased 17% in sales, and reduced 19% customer acquisition cost

● Led a team of ten people to ensure that customer receive exceptional service from staff; developed, and implemented an onboarding program for new hires to ensure an overview across different areas that leverage the synergy between areas

● Developed, monitored, and reviewed corporate budget, and worked with areas to identify, defined and executed strategic plans BRASKEM, São Paulo, Brazil – http://www.braskem.com.br May 2019 – March 2023 The largest producer of thermoplastic resins in the Americas and the largest producer of polypropylene in USA Innovation and Technology Lead

● Designed and implemented an internal community to educate staff, develop employees’ skills capabilities and engage people interested in digital transformation field, innovation and technology; impacted 90% of VP’s team-members with 77 NPS

● Built and led startup community for Braskem Labs (acceleration program) by identifying and creating partners across industry aligned with corporate vision, defining success metrics to measure partnership and advisory board

● Defined and communicated with C-Level executives a strategic innovative initiatives roadmap with potential revenue of US$75 MM to achieve long-term corporate vision by prioritizing projects based on highest-value work for Braskem’s corporate strategy

● Built and led five cross-functional teams that developed and implemented five innovative initiatives which reduced operational cost by 20%, increasing productivity by 35%, allowing Braskem to save US$37 MM per year ACCENTURE, São Paulo, Brazil – http://www.accenture.com.br December 2013 - April 2019 Global strategy and consulting firm that creates value across more than 40 industries Consultant, January 2016 - April 2019

● Analyzed industry, customer trends, and competitors to identify opportunities and threats, and propose new revenue opportunities to leverage sales through new business models; delivered pitch to C-Level executives on key findings

● Designed and communicated new portfolio roadmap to C-Level executives with a potential revenue generation of US$250 MM and defined its operational model and investment strategy to enhance clients’ P&L and customer satisfaction

● Built and established long-term relationship with client to currently maintain projects; identified new opportunities for consulting service offerings aligned with client’s priorities and developed new business opportunities through client’s C-Level and executives

● Led and coached team of seven analysts responsible to redesign and implement new after-sales process; redefined governance structure for client’s strategy ambition; managed client’s budget to achieve strategic objectives Analyst, December 2013 - December 2015

● Developed an education community through analytical and qualitative analyses of executives’ interviews and surveys to identify gaps in sales and after-sales skills and created engagement to improve sales performance and increase customer satisfaction

● Defined and implemented Sales Excellence Program to improve sales growth and increase customers satisfaction through designing a new sales process that optimizes conversion rates; increased 8% of sales performance and 17% in customer satisfaction

● Identified an opportunity to track and measure performance data of sales process; designed performance monitoring tool using Excel to track individual KPIs, enabling client to design personalized development plans for employees based on data-driven insights ADDITIONAL INFORMATION

● Portuguese (Native), English (Advanced), Spanish (Intermediate)

● Rizoma – Community Volunteer at NGO that coach vulnerable children and teenagers to develop socio-emotional skills: https://www.basecolaborativa.org/projeto-rizoma