Shelby Gutleber

732-***-**** • ad2zgp@r.postjobfree.com

*** **** ******, *********, ** 07734

Professional Experience

Iron Light Digital Strategist, Remote Septemeber 2022 - Present

● Led the development and implementation of comprehensive digital strategies, resulting in remarkable increases in online engagement for various clients.

● Designed and executed multi-channel digital marketing campaigns, integrating SEO, social media, and email marketing,

● Oversaw the strategy and execution of social media campaigns across multiple platforms, increasing followers and engagement rates.

● Implemented targeted social media advertising, leading to increases in lead generation and a boost in conversion rates.

● Utilized applications such as Sprout Social, Mailchimp, Salesforce, Maropost, WordPress, Harvest, Google Ads, Facebook, Instagram, X, LinkedIn, Threads, YouTube, and TikTok to achieve goals. Iron Light Community Manager, Remote February 2022 - Present

● Managed social media platforms for nine different clients.

● Monitored social media campaigns and analyzed web traffic using key performance indicators (KPIs). Iron Light Labs Storyteller, Remote August 2021 - February 2022

● Copyedited using AP style for marketing material I produced using storytelling and subject interviews.

● Built and managed relationships with account representatives.

● Collaborated with Producers, Directors, Graphic Designers, and Storytellers to meet clients’ needs. Charles Koch Institute Koch Associate Program, Remote August 2021 - May 2022

● Studied Market-Based Management® in depth with a focus on leadership development.

● Utilized the principles of social entrepreneurship to develop a Keystone project. Koch Internship Program, Washington, D.C. June 2019 – August 2019

● Completed professional development training with a focus on social entrepreneurship.

● Studied Market-Based Management® in depth and implemented its main pillars at TechFreedom. Modern Treatise Journalism Intern, Manhattan, NY October 2020 - February 2021

● Pitched three ideas weekly and curated content that appealed directly to our readership of higher-income, highe- educated millennials.

● Wrote weekly political commentary on topics from the libertarian perspective. TechFreedom Research and Policy Intern, Washington, D.C. June 2019 – August 2019

● Conducted tech policy research using government databases and industry manuals and collaborated on comments for the NHTSA autonomous vehicle regulation/testing.

● Represented TechFreedom at tech policy events such as the Internet Governance Forum USA.

● Monitored the narrative surrounding Section 230, AI, net neutrality, 5G, and Big Tech. Young Americans for Liberty NY State Chair, Manhattan, NY March 2019 – September 2019

● Lead communications and outreach in the state of New York as a representative of YAL.

● Managed current/future chapter presidents while building and maintaining a network of over 70 members.

● Recruited new paying members through my existing network and by cultivating new relationships. Restaurant/Hospitality Industry Additional experience in the industry available upon request September 2010 - present

Education

Columbia University, New York, NY September 2016 - May 2020 BA Political Science and International Relations

YAL Chapter President, Columbia Libertarians CPU Representative, Dean’s List

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