Kurt Sahin

ad2zfy@r.postjobfree.com 551-***-****

Jersey City, New Jersey

ad2zfy@r.postjobfree.com 551-***-****

Marketing and Product Analytics Leader

15+ years of strategic leadership in business intelligence, financial services, technology, data and digital analytics, project management, and product analytics

Dynamic Analytics Leader with an exemplary record of success and innovation across numerous digital transformation projects, marketing and product analytics, and sales/marketing initiatives. Skilled in app engagement analytics, paid media, and attribution analysis. Proficient in developing and implementing marketing mix models that accurately attribute campaign effectiveness and optimize allocation of marketing spend. Deep experience in building successful analytics teams, implementation, and QA processes. Complementary expertise in strategic planning, project management, and BI development. Talented communicator and presenter, able to coordinate with senior leadership and business partners to deliver in-depth reports and intelligence. Extensive experience with marketing analytics with a focus on omni and digital channels, industry-standard analytics tools, and vendor management.

Technical Proficiencies: Adobe Analytics, Customer Journey Analytics, Adobe Experience Platform, Google Analytics (GA4, GTM, Looker), Master Data Management, Data Warehousing and Governance, Data Modeling, Teradata, SQL, and Data Mining, Python, Snowflake, Salesforce, Tableau, ThoughtSpot, Power BI, JIRA, MS Office Suite, G Suite, The Trade Desk, Segment, Pendo

Highlights of Expertise

●Digital & Enterprise Transformation

●Web & Mobile App Sales and Service Flows

●Big Data and Data Visualization

●Business Intelligence & Reporting

●Cross-functional Team Leadership

●Campaign and Funnel Performance

●Financial Analysis, Budgeting and Forecasting

●Vendor and Ad Agency Coordination

●CRM and Database Systems

●Offshore Workforce Planning

●A/B Testing, Attribution Analysis, Marketing Mix Modeling

●Agile Methodologies

●Cloud Data Platforms (Snowflake, Google)

●Client Facing Data Centric Analytics

●Customer Data Platforms

Career Experience

CBRE, New York, NY

Develop the strategy and tools to support data-informed decision-making for product initiatives.

DIRECTOR, HEAD OF MARKETING AND PRODUCT ANALYTICS (2022 - PRESENT)

●Lead the strategy for reporting, testing, analyzing, and forecasting full-funnel marketing performance across marketing channels.

●Work with product development teams across various lines of business to bring analytical and experimental maturity to the organization.

●Develop the strategy and tools to support data-informed decision-making for product initiatives.

●Partner with product and marketing teams to conduct deep analysis to help evaluate and optimize marketing campaigns and strategies.

●Collaborated with external agencies to refine attribution models and optimize media strategies, achieving a 5% increase in digital advertising ROI.

●Lead all strategic planning for data analytics and support long-term company objectives to increase sales by defining digital strategies and effectively allocating project budgets.

●Manage the delivery of high impact dashboards and data visualizations for 20+ products globally.

Capgemini, New York, NY

Delivered end-to-end analytics solutions to clients in the financial services industry.

DIRECTOR, HEAD OF MARKETING ANALYTICS (2021 - 2022)

●Managed strategy and implementation of omni channel analytics and customer data platforms for two major banks.

●Managed a global team of account managers, developers, and data scientists to drive efficient implementation and adoption of analysis, testing, and optimization.

●Pioneered data-driven learning programs in partnership with teams across 11 countries.

●Integrated various data sources and analytical tools to construct a holistic view of the customer journey, enhancing the accuracy of marketing effectiveness for three Fortune 500 firms.

Verizon Wireless, Basking Ridge, NJ

Progressed through a series of roles, initially as a Lead Analyst and rapidly progressing to Senior Manager position. Oversaw digital analytics for the entire company leading a highly skilled team.

SENIOR MANAGER, DIGITAL ANALYTICS (2014 - 2021)

●Promoted to senior manager after successfully leading a 2+ year Digital Transformation Project; achieved 4M YOY service call reduction and 6% improvement in digital sales conversions.

●Effectively managed, coached, and developed a team of 38 on-shore and off-shore resources.

●Successfully built the digital analytics team under the COE during company reorganization by bringing together sales/traffic, service and engagement and A/B testing and optimization teams.

●Led all strategic planning for data analytics and supported long-term company objectives to increase digital sales by defining digital strategies and effectively allocating project budgets.

●Developed and implemented a sophisticated marketing mix model that accurately attributed sales impact, resulting in a 15% improvement in marketing spend efficiency.

Toys R Us, Wayne, NJ

SENIOR ANALYST – GLOBAL E-COMMERCE (2013 - 2014)

●Steered a 12-country international team through e-commerce reporting and SOP development.

Deutsche Bank, New York, NY

AVP – ASSET MANAGEMENT (2007 - 2012)

●Led board reporting on 200+ financial products, reported directly to the managing director.

Other Experience

Columbia University, New York, NY

GRADUATE TEACHING ASSOCIATE - Financial Risk Management ( 2022 - Present)

Education & Credentials

The Trade Desk Edge Academy Certification: Executive Program

Master Certificate in Business Intelligence VILLANOVA UNIVERSITY, Villanova, PA

Master of Science (MS) in Financial Management PACE UNIVERSITY, New York, NY

Bachelor of Science (BS) in Business Administration ISTANBUL UNIVERSITY, Istanbul, Turkey

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