PALASHI SINGHAL

+1-267-***-****. ad2z97@r.postjobfree.com. LinkedIn

EDUCATION

UNIVERSITY OF PENNSYLVANIA

Masters in Behavior and Decision Sciences (MBDS)

MANIPAL INSTITUTE OF TECHNOLOGY MAHE (Institute of Eminence) Bachelor of Technology, Major in Biotechnology

EXPERIENCE

CUBIC, Save the Children, USA, Market-Research Analyst 06/2023 - Present Bringing behavioural insights to child rights programming through collaboration, research and innovation.

● Boosted donor engagement by 12% on the Double-Donation Website, measured by the number of clicks and visits, by analysing data from 146,898 donors.

● Delivered the newsletter GLEAN #3, read by 25000 employees across 116 countries, by drafting key insights

● Gathered 10+ insights by thematically coding ten interviews to determine certain patterns using Nvivo and Excel for a global research project.

FIRST-WORK, UX Researcher 06/2023 - 08/2023

An Edu-Tech Startup enabling kids to earn screen time by completing personalised learning lessons.

● Achieved a 10% increase in user engagement for the FirstWork App, measured by users onboarded and retained, by conducting UX Audits on 20 screens and addressing 12+ user journey pain points in the specified segment. LANTERN GROUP CONSULTING, Market-Insights Researcher 06/2023 - 08/2023 A Communications agency building a happier workforce and a higher performing organisation using Behavior Science

● Optimised internal communication strategies for three clients and presented as actionable insights after analysing employee survey data (500+ individuals)

IPSOS, Market-Research Consultant 01/2023-05/2023

One of the largest market research companies operating in 90 markets with 20,000 professionals

● Generated five actionable insights informing the design of three marketing strategies by conducting nine in-depth qualitative interviews and identifying patterns.

● Presented the data-driven findings through a research poster to an audience of 85+, gathering interest from academic and industry perspectives. Link

PPLFY ANALYTICS, Marketing Insights Manager 12/2020 - 03/2022 A Marketing agency developing an AI Platform to revolutionise Influencer Marketing Worldwide

● Developed company KPIs based on website traffic, social media engagement, and influencer acquisition by analysing the latest trends and competitor data.

● Secured a 40% usability boost through user surveys, addressing seven product pain points identified after conducting 70+ interviews and three client walkthroughs.

● Led a 25% revenue increase by securing 18 B2B clients in a quarter after presenting compelling campaign insights and data through presentations and dashboards.

RELEVANT RESEARCH PROJECTS

Revamping Customer Loyalty Program (Coffee Shops)

● Formulated the research question, designed the survey through Qualtrics, and collected data from 300+ participants through Mturk; Cleaned and analysed data using t-tests, correlation, and regression on R studio.

● Condensed the data-driven findings into an industry-relevant policy brief to redesign the customer loyalty program Link

Social listening and Web Scraping (Reddit)

● Utilized Beautiful Soup for web scraping across 100 Reddit threads and 20,000 data points, employing the LDA model for sentiment analysis.

● Identified the top five consistent topics and two emerging themes for Hinge, Bumble, and Tinder threads. Link SKILLS

Tools: Tableau, SQL, Python, R-studio, Qualtrics, SPSS, Stata, SAS; Research Skills: Survey Design, Qualitative/Quantitative Research, A/B Testing, Science Communication.

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