DHRUV PRAJAPATI

551-***-**** ad2z8x@r.postjobfree.com Jersey City, NJ

SUMMARY

As an MBA student in Marketing, I bring strategic thinking, data-driven decision-making, and hands-on expertise in market analysis and tailored promotional strategy development. Proficient in consumer behavior insights and social media optimization, I offer a unique blend of analytical prowess and creative problem-solving to drive marketing success. EDUCATION

New York Institute of Technology, New York Sept 2023 - Sept 2025 Master of Business Administration, Marketing

Coursework: Management Information Systems, Finance, Managerial Accounting, Business Statistics, Productions and Operations Management, Business Research Methods. GLS U n i v e r s i t y, Ahmedabad, India June 2020 - May 2023 Bachelor of Commerce, Accounting and Finance GPA: 3.94 SKILLS

Strong organizational and time-management skills

Exceptional communication and interpersonal skills.

Maintaining a commitment to elevated ethical norms while making crucial decisions.

Detail-oriented and able to handle multiple tasks simultaneously.

Experience in managing budgets and handling financial documents.

Proficiency in online marketing channels, including social media, content marketing, and PPC advertising. PROJECTS

Market Analysis and Strategy Development

Conducted a comprehensive market analysis for a class project, unveiling key consumer insights and presenting a novel marketing strategy for a hypothetical product. The project received acclaim for its creative approach and rigorous analytical foundation.

Social Media Competitor Analysis and Strategy Improvement for THE RED EYE’S

Conducted an in-depth analysis of competitors within the digital marketing space, identifying key players such as ARTISTA GROUP, POISED MEDIA, ShoutnHike, and Rioconn.

Analyzed and compared social media metrics, including follower counts and engagement rates on platforms like Facebook, Instagram, and LinkedIn.

Identified areas for improvement in THE RED EYE’S social media strategy, including theme consistency, account presence, website redesign, and service description enhancement.

Created a data-driven report outlining the social media performance of competitors, highlighting areas where THE RED EYE’S could increase its competitive edge.

Market Penetration Strategy

Conducted a comprehensive local market analysis for 'Bean There,' a start-up coffee shop aiming to establish a foothold in a competitive neighborhood. Leveraged both primary and secondary research methodologies to gain insights into consumer preferences and thoroughly analyze the competitive landscape.

Identified key consumer preferences through surveys and interviews, informing product offerings and service design.

Analyzed competitor strengths and weaknesses to strategically position 'Bean There' within the local market.

Developed a tailored marketing plan focusing on community engagement, social media presence, and local events to create brand awareness.

EXPERIENCE

Poojan Decor, Ahmedabad, Gujarat June 2022 – May 2023 Event Manager Assistant

Collaborated closely with the event manager to orchestrate and supervise a wide array of high-profile events, ensuring seamless execution and exceptional customer satisfaction.

Spearheaded the design and implementation of targeted marketing strategies for each event, resulting in a remarkable 20% surge in event attendance.

Assisted in developing and implementing marketing campaigns, leveraging social media, email marketing, and content creation to promote events and increase brand awareness.

Played a pivotal role in ideating innovative event concepts that bolstered the company's reputation for creativity and originality.

Managed intricate event logistics, encompassing vendor coordination, meticulous budgeting, and punctual timeline adherence, thereby guaranteeing on-time, within-budget event delivery.

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