Chloe Thompson

Strategic, customer-focused marketing leader

CONTACT

P: 978-***-****

E: ad2z8p@r.postjobfree.com

A: 62 Regent Rd, Malden MA, 02148

L: linkedin.com/in/chloethompson3

EDUCATION

University of Rhode Island, 2009

Kingston, R.I.

B.A. Journalism & Women’s Studies

Magna cum laude, President’s Excellence

Award

SKILLS

● Content marketing strategy: SEO,

blogs, longform, case studies,

webinars, thought leadership, digital

marketing, etc.

● Extensive experience with Hubspot

COS, CRM

● Basic Drupal CMS knowledge

● GA4 Certified

● Project management: Asana,

ActivCollab

FEATURED

CONTENT LEADER

● Top-rated 2023 Content Marketing

World presenter

● Interviewed on The b2b Content Show

● Interviewed on Marketing Essentials

podcast

● Featured in RevMade content

powerhouse article and articles (1, 2)

from Content Marketing Institute

SUMMARY

An experienced b2b marketing leader, bringing 13+ years of marketing strategy, project and values-driven team management with a customer-centric and growth-led mindset. Laser-focused on editorial excellence, purpose-driven storytelling, strategic communication and insights-led content, directly contributing to the recent $1.4b exit and acquisitions of HR tech SaaS company.

PROFESSIONAL EXPERIENCE

Reward Gateway (March 2016-September 2023) — Boston, Mass. Head of Global Content Strategy & Thought Leadership (2022-2023) Formerly Head of Content Strategy, Content Marketing Manager Reported to CMO to lead global content marketing strategy across U.S., Australia and U.K. markets for b2b HR technology organization, leading internal team and external freelancers/agencies to maximize output and efficiencies across high-volume content engine centered around SEO, content for demand and thought leadership. Redefined business approach to content, resulting in millions generated in pipeline, opportunities and new clients.

Key accomplishments:

● 165% increase in global SEO conversions (94% increase in the U.S., 220% in Australia and 163% in the U.K.)

● 500% increase in monthly blog pageviews

● 16-point increase in domain authority

● Highest-grossing content-led campaign produced £2.1m in opportunities

Created individualized GTM content plans for regional markets pinned underneath a global, documented content strategy in collaboration with C-level executives, Sales and Marketing

Oversaw development and optimization for nearly 250 core web product and company pages, including content

planning for numerous acquisitions and product launches

Led strategy and planning for award-winning regional blogs (including first-ever market breakout), content libraries and case study development — content library inventory of 1,050+ assets

Implemented Reward Gateway’s first-ever content and sales enablement platform, Seismic to drive 80% content KEY EDITORIAL

ENGAGEMENTS

● Lead Book Editor for Bad Bosses

Ruin Lives by Debra Corey

(Rel. Dec 2023)

● Lead Book Editor for Appreciate it!

by Debra Corey (2022)

● Lead Book Editor for The Rebel

Playbook for World-Class Employee

Engagement (2018)

CERTIFICATIONS

● 2023 — Google Analytics

Certification (GA4)

● 2023 — Seismic Administrator

Certification Exam, Enterprise

Edition

● 2023 — Hubspot, Content

Marketing Certification

usage and land among highest Seismic customer base sales usage 6mos post-launch

Developed high-performing global team, consistently recognized for work excellence throughout business amongst multiple stakeholders (Marketing, Sales,

Leadership, Client Success, etc.)

Managed external agencies (web development, SEO, freelancers)

Mentee of CFO, network lead on internal Women’s Network Next Step Living — Boston, Mass.

Content Marketing Manager, July 2014-March 2016

Recruited to lead all content strategy for sustainable products, overseeing a small team through multiple departmental and company changes.

● Managed 3+ employees of varying skill levels, successfully exceeding inbound lead goals regularly

● Regularly strategized and consulted with division general managers and senior leadership on new content initiatives and created the first-ever cross-departmental monthly company newsletter

● Managed PR agency, successfully placing articles in Boston Globe, Chicago Tribune and Boston Business Journal

● Grew blog traffic by 30% YoY (grew by 56% in first four months), social sessions by 137% and overall web sessions by 43% YoY

● Increased pipeline through new initiatives from concept to execution: Earth Day Quiz series doubled social engagement; branded “seasonal checklist” social lead-gen campaign

● Launched microsite for new product line under 3-week deadline

● Spearheaded infographic strategy, resulting in more than 10,500 site visits

Cheapflights — Boston, Mass.

U.S. Newsletter Content Executive, May 2013-July 2014 Responsible for execution of U.S. daily deals newsletter and other editorial duties as assigned.

● Executed launch of new “Sunday Magazine” editorial e-newsletter to marry editorial content with current revenue goals—exceeded indirect revenue budget

● Managed communications with new and existing Cheapflights clients to produce newsletter content (daily deals) to reach travel-minded audience of 3.1M subscribers while liaising with production, design, content and sales teams in U.S.- and London-based offices

● Wrote web-exclusive landing pages on tight deadlines for weekly e-product and advised on upcoming strategy—resulting in 4% increase in conversions to direct qualified leads for client McMurry/TMG (Manifest, TMG) — Washington, D.C.

Assistant Editor, September 2009-December 2012

Formerly Editorial Assistant, Editorial Intern

Produced content on deadline and supported content and social media strategies as sole (and first-ever) assistant editor for custom marketing publications including WebMD the Magazine, Washington Flyer, Georgetown Business, Thrivent Financial, The Residential Specialist and Community College Journal.

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