Joanne Brown

Schenectady, New York, United States

ad2z25@r.postjobfree.com

linkedin.com/in/joanne-brown-4b78b84

Summary

Marketing Communications isn’t about soapbox preaching and hard-selling; it’s about connecting with people on a personal and emotional level. People are looking for your products and services. To move them, let them know you are the thought-leader in your category and your story is the one they need and want. Good stories create customer experiences that makes people feel good.

The best content tells these stories and lets customers know you understand them and what they need. Storytelling has always been my favorite part of Mar Comm. It was what I did in every position I’ve ever held, in every field. The dissemination of these stories varies in format and media; name them what you will. It is the story that is most important. Your story is your brand. Make your brand stand out and lead the pack. Experience

Marketing Director

Inspect Point

Jan 2021 - Present (2 years 8 months)

I was hired as the first in-house Marketing person to establish marketing communications programs and processes reporting to the CEO.

- Build and execute an integrated marketing plan to support essential thought leadership cohesive themes across email, direct mail, digital, field programs, webinars, trade shows, and web.

- Track, report on and optimize the impact of growth marketing activities to drive the funnel across KPIs spanning funnel volume, quality, and velocity, from the upper funnel to close.

- Develop messaging and content to support growth marketing activities spanning email and landing page copy and design, digital mail assets, event communication strategy, etc.

- Work with subject matter experts to develop webinar/event-related presentations.

- Enable, communicate and educate the sales team and other stakeholders on campaign-related objectives, deadlines, tasks, and KPI performance.

- Manage marketing systems and vendor relationships in partnership with revenue operations to ensure the optimal enablement of marketing’s business requirements. Manager of Marketing and Communications

Building Performance Institute, Inc.

Jan 2019 - Jan 2020 (1 year 1 month)

The Building Performance Institute (BPI) is the nation's premier certification and standard-setting organization for home performance professionals. BPI is accredited by the American National Standards Institute, Inc. (ANSI) as a developer of American National Standards and as a certifying body for personnel credentials. BPI develops the technical standards for home energy audits and for energy efficiency, health, and safety improvements.

• Corporate marketing and internal communications, media communications, technical and conceptual content development and brand imaging.

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• Develop content for marketing, communications, websites, and newsletters.

• Create KPIs for all marketing and Communications activities and track performances.

• Develop and manage team of writers for Homeowners site blog, as well as others contributions to newsletters and announcements.

• Produce monthly marketing and communications reports.

• In charge of all board meetings, customer events and trade shows.

• Improving response rates and spearheading successful product launches through meticulous planning and research.

• Direct comprehensive marketing campaigns spanning multiple media formats.

• Identifying marketing opportunities in new or untapped markets.

• Preparing training materials to ensure updated program and publication information.

• Improving communications flow by updating websites and integrating media plans across all viable platforms.

• Clearly articulating the value of available products by streamlining consumer and media communications efforts.

Marketing Communications Manager

Applied Robotics

Feb 2006 - Jan 2019 (13 years)

Coordinate projects and activities for the marketing, communications and promotion of all products and services to maintain the company's identity/brand, reinforce the position in the industry, and gain market share.

• Develop and execute digital marketing activities, all PR and promotional activities, including print, electronic media, trade shows, email campaigns, social media, etc..

• Create all collateral for sales and corporate departments including email templates, evergreen and topical content, digital marketing campaigns, promotional videos, photos, customized PowerPoint presentations, pitch letters, brochures, 1-sheets, various other correspondence, etc.

• In charge of all international trade shows, international sales meetings, customer events and experience programs.

• Develop, write, and/ or oversee the development of White papers, and other content to be distributed and utilized in various ways; website, blog, podcasts, webinars, etc.

• Develop and execute on-line marketing plans and programs as well as direct marketing plans, including web site development and utilization.

• Develop and deploy targeted and continuous multi-pronged and comprehensive digital campaigns for both customers and prospects.

• Project manage company wide marketing initiatives monitoring milestones through completion and after project analysis.

• Create and distribute very successful new Distributor/Channel Partner bi-monthly newsletter, “In Reach” and popular in-house weekly newsletter to distribute sales numbers, customer information and employee news, “XChange” (in lieu of Intranet)

• Boost conversion rates through innovative customer relationship building, user mapping and user experience analysis.

Project Coordinator

IDEMIA

2003 - 2006 (3 years)

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I was the day-to-day contact under the Project Manager for 16 State Agencies for research and problem resolution for NJ Non-Criminal Applicant processing.

• Handle all Bad Print Read requests; set up files, notify agencies and notify applicants as necessary

• Handle all Mobile Unit Requests and coordination

• Create various NJ Applicant Reports

• Work closely with and support Northern and Southern Site Supervisors, Call Center Supervisors, project accountant and project CSE

• Provide back up for project CSE, Daily Reports, CHRI requests, watching server for problems, etc.

• Special projects as assigned

President

Brown Knows PR

2001 - 2003 (2 years)

Public Relations and consulting for various musicians and venues as well various Jive and Koch Records projects.

• Booking performances and appearances for artists

• Writing press materials

• Producing electronic press kits

• Consulting on media strategies and press plans

• Hired by various record labels to pursue specific TV booking targets Sr. Manager, News & Information

2000 - 2001 (1 year)

I headed up all operations for five person public relations department and freelance publicists. I worked for CIO and Darwin Magazines.

• Created master calendar of all activities

• Designed PR campaigns and insured their execution,

• Coordinated web PR and acted as liaison between News & Information and Marketing

• Developed strategic plans to publicize two magazines in print, radio,TV, and on-line

• Created high profile Pop-Culture outreach plan culminating in coverage on E! And "Entertainment Tonight"

• Crisis Management

• Writing extensive speeches and internal communications for staff

• Budgeting and managing of outside contracts and vendors Publicity Director

1997 - 2000 (3 years)

• Responsible for creation and implementation of all publicity strategies, campaigns and public relations efforts locally, regionally and nationally

• Writing of all Author bios, press releases and all other media materials

• Writing and production of daily internal newsletter, "The Daily Storey"

• Created and maintained PR department budgets, data bases, clip archives, media area on web site and other media relation tools

• Employed and oversaw staff, interns and independent contractors Joanne Brown - page 3

• Handled all Author Relations and created, booked and promoted all author book tours and promotional appearances

President

Monster XP

1995 - 1997 (2 years)

• Independent PR for musicians on various record labels; Rykodisc Records, Island Records, Warner, select RCA projects and independent labels

• US correspondent for UK and Australian teen publications "Sugar" and "Girlfriend" covering celebrity interviews and film reviews

Artists: Bob Mould/Sugar and Gavin Friday

Director of Publicity

Entrepreneurs Night Out

1993 - 1995 (2 years)

• Head of all PR activities including TV, tour press, radio, print and the company's first foray into on-line coverage and outreach

• Design and implementation of all press strategies and campaigns

• Created and maintained all Publicity Departmental budgets

• Managed department of three as well as independent contractors

• Invited to represent record company on several panels at South by South West Industry Convention

• Produced major press parties/events in NY and LA for media and industry

• Highlighted coverage included the company's first review in "Rolling Stone" and first "Late Night With Conan O'Brien" booking

Director of Publicity

Entrepreneurs Night Out

1991 - 1993 (2 years)

• Worked for small BMG distributed film soundtrack label as well as having independent clients

• First PR person at the record label, setting up all initial PR systems

• Created and maintained extensive mailing lists

• Responsible for all PR activities including TV, tour press, radio, and print for individual roster of artists

• Wrote Artist bios, pitch letters and press progress reports

• Media Training for artists and executives

• Wrote liner notes for CDs

• Garnered eligibility to vote for Grammy’s

• Designed and implemented press strategies and campaigns

• Produced major press parties/events in NY and LA for media and industry Associate Director of Media & Artist Relations

Capitol Records

1988 - 1991 (3 years)

• Responsible for all PR activities including TV, tour press, radio, and print for individual roster of artists

• Wrote Artist bios, pitch letters and press progress reports

• Designed and implemented press strategies and campaigns Joanne Brown - page 4

• Produced major press parties/events in NY and LA for media and industry – primary New York party planner

• Assisted Video Department in creating video materials for assigned artists

• Extensive industry press

• Invited to represent record company on several panels at South by South West Industry Convention

• Assisted Corporate Communications Office

• Managed a PR Assistant and hired and oversaw department Interns Artists Included: The Beastie Boys, Richard Thompson, Lloyd Cole, The Cocteau Twins, The Grapes of Wrath, Crowded House, School of Fish, The Cave Dogs, Skinny Puppy, The Smithereens, and Revenge

VP

Kathryn Schenker Associates

1986 - 1988 (2 years)

• Second employee at then start up public relations firm

• Set up all initial systems including mailing billing systems

• Designed and implemented press strategies and campaigns and garnered new clients

• Produced major press parties/events in NY and LA for media and industry

• Volunteered and worked at first Live Aid Event in Philadelphia

• Extensive work on the first Amnesty International Conspiracy of Hope Tour Publicity Assistant

1984 - 1986 (2 years)

• Assistant to two busy Publicists and executive assistant to VP of Publicity

• Coordinate all ticket buys for Press and Media

• Tour Press for bands and artists

• Worked with Tour Management to coordinate Press and Photo passes

• Managed album/CD inventory and all media mailings

• Maintained artist files and press clippings

Education

Columbia University

BA, Creative Writing, Art History and Medieval & Renaissance Studies 1981 - 1984

Internships at MTV and A&M Records

Emma Willard School

1976 - 1980

Skills

Proofreading • Messaging • Needs Assessment • Internal and External Communications • External Communications • Crisis Management • Artists • Best Practices • Brand Implementation • Brand Management

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Honors & Awards

Best Community Manager - PR Daily's Digital PR & Social Media Awards 2012

Honorable Mention

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