Professional Summary

Skills

Experience

Kemisha Pennant

404-***-**** ad2z0q@r.postjobfree.com

Actionable and results-driven, call me Meshia, but in the realm of words, I'm known as The Alchemist Creative. With a decade mastering copywriting, I'm the creative powerhouse you need. My track record speaks volumes—campaigns that captivate and outshine the competition. Featured in Yahoo News, Yahoo Finance, and Digital Journal, I'm not just a writer; I make headlines.

• Email Marketing • AP Style • Storytelling

• Brand Messaging • SEO Strategies • Keyword Research

• Collaborative Teamwork • Strategic Marketing

Senior Copywriter October 2013 - Current

T.A.C.W Agency

Achieved a remarkable 88% surge in newsletter subscriptions and an impressive 88% increase in social media followership by streamlining the creation of compelling content across diverse industries.

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Improved website keyword rankings by 69% through the implementation of effective SEO strategies, contributing to a substantial bolstering of our online presence.

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Streamlined the editing and proofreading process for over 650 pieces of content, resulting in a substantial 90% decrease in errors and ensuring high accuracy and consistency.

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Planned and executed a comprehensive content strategy that had a transformative impact on our digital presence, leading to a remarkable 72% boost in monthly blog readership and a substantial 29% reduction in the bounce rate year-over-year.

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Senior Copywriter April 2020 - December 2023

I.D MY DESIGN FIRM

Achieved a remarkable 20% increase in click-through rates by crafting groundbreaking copy for diverse clients, aligning with the motivation to surpass expectations.

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Cultivated strategic partnerships with art directors and designers, improving the integration of copy and visuals to craft cohesive and impactful campaigns.

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Guided dynamic brainstorming sessions, achieving unique and highly effective campaign concepts that aligned perfectly with client objectives.

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Prepared magnetic social media copy that captured attention and drove substantial engagement, resulting in an impressive 40% growth in followers in just six months.

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Worked closely with clients, delving into their brand voice and translating it into persuasive content that fortified brand identity.

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Created and executed a comprehensive content strategy aligned with the brand voice, achieving a 40% increase in social media engagement and expanding the brand's online presence.

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Education

Publications

Awards

Mentored and led a team of copywriters, fostering growth and professional development opportunities that resulted in a 30% decrease in error rates and a 25% increase in overall productivity.

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Senior Copywriter September 2018 - March 2020

FMK Agency

Prepared keyword research and SEO optimization strategies, resulting in a 35% increase in organic web traffic and improved visibility.

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Helped with cross-functional teams to develop fresh creative strategies, contributing to a 20% increase in engagement across campaigns, collateral, web, and other marketing channels.

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Regulated the development of a comprehensive writing style guide, contributing to improved brand consistency and voice alignment across all communication channels.

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Optimized brand visibility and reach by driving a 15% surge in website traffic through persuasive copywriting, resulting in increased exposure to potential customers.

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Improved by a 25% boost in online sales by creating clear and concise product descriptions that effectively highlighted key features and benefits, contributing to improved customer understanding and purchasing decisions.

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Directed personalized email marketing campaigns, resulting in a 10% increase in email open rates and strong engagement from recipients, ultimately driving conversions and revenue growth.

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Bachelor of Arts: English - YORKVILLE UNIVERSITY Toronto June 2014 Showcased in Yahoo News, Yahoo Finance, and Digital Journal as a leading Business Development Consultant, driving businesses to scale in development and revenue.

* Achieved recognition as the top Business Development Contributor to CREA Writer in 2020.

* Attained the Excellence in Copywriting Award at the Creative Excellence Awards in 2017.

* Showcased as featured guest speakers on reputable podcast shows, sharing insights on Personal and Professional Development for small businesses in the USA and Canada.

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