Chad Golston DIGITAL MARKETING SPECIALIST PPC SEM

[713] 818.9715

Legend: Permanent Role; Contract Role

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SUMMARY:

Results-oriented Digital Marketing Specialist with over 13 years of expertise, providing clients across diverse industries with competitive insights. Proficient in SEO, Retargeting, Programmatic, and Social Media, while utilizing conversion rate optimization to enhance marketing journeys. Committed to integrity, superior customer service, and transparency, adept at building, optimizing, and growing campaigns whi le nurturing client relationships. SKILLS:

o Analytics

o Marketing

o Reporting

o Presentation

o Strategic Planning

o Team Management

o Global Campaigns

o Education & Training

o Remarketing & CRO

o Client Management

o Budget Management

o Campaign Optimization

o Digital Marketing Platforms

PROFESSIONAL EXPERIENCE:

Clearlink, Draper, UT (Remote)) 2022 - 2023.

SEM Specialist

Worked alongside the Analytics, CRO, SEO and Marketing teams to maximize ROI, drive traffic, and generate customers for Telecom accounts.

Oversaw a campaign revamp that generated 325% Increase in primary campaign conversions (queue ops) thanks to optimizations in ad copy and landing page adjustments all targeted towards message consistency.

Managed campaign expenses to stay on budget, estimate monthly costs, provide lead projections and reconcile discrepancies.

Provided regular insights to shareholders and clients via Looker and self-crafted reporting.

Performed ongoing keyword discovery, expansion and optimization.

Researched & analyzed the competitor landscape to grow and optimize under-performing campaigns. Various, USA 2018-2022

Digital Marketing Contractor#

EssenceMediacom, New York, NY (Remote))) 2022

Media Activation Manager (Stadia-Google) #

Provided In-flight campaign optimizations that incrementally improved performance & managed campaign launches across Google & Bing

Ensured that platform accounts aligned to all channel best practices and helped to evolve the best practices of Search Scotts Miracle Gro - Marysville, OH 2022

Media Analyst#

Analyzed complex data sets to measure user behavior and marketing campaign performance.

Built and maintained marketing performance presentations, fostering collaboration with agency partners.

Met deadlines with stories crafted from reliable sources Fusion92, Chicago, IL (Remote) 2021.

Media Contractor#

Implemented setup of campaigns providing proper client infrastructure prior to launch

Assisted the team with any tasks for Paid Search or Digital Marketing where needed

Managed global paid search accounts for CPGs, Animal Doctors and TV affiliates Essence, New York, NY (Remote) 2021.

Media Activation Supervisor (VSP)#

Responsible for In-flight campaign optimization to improve performance & managing campaign launches across all relevant channels

Produced campaign reports, including daily pacing, data inputting and providing insightful commentary and recommendations for the eyewear client

Ensured platform accounts aligned to all channel best practices and helping to evolve the best practices of Search 360i, Chicago, IL (Remote) 2020 - 2021

Media Manager (DSW)#

Developed and presented weekly performance analysis while proactively addressing trends and recommending next steps for the shoe wear client

Participated in ongoing Search Engine Marketing (SEM) campaign management, including reporting, account health and maintenance, bidding & investment strategy, creative writing, and more

Assisted the team in planning and forecasting performance based on historical data and overall expertise

Proactively provided recommendations on new ways to build the client’s business and grow accounts

Managed budget pacing and daily campaign monitoring during client’s peak holiday season

Participated in brainstorm meetings with the larger team

Mastered a vast knowledge of client's business, competition, and latest industry news and trends Thermo Fisher Scientific - Carlsbad, CA 2018 - 2019 Digital Marketing Manager#

Dedicated SEM manager for the internal divisions of Bioproduction and Clinical Sciences that led the initiative of campaign revamps to drive ads and campaigns to meet best practice standards

Developed, executed, managed and optimized paid search strategies to drive demand generation

Implemented the necessary KPI's for reporting purposes within Google Ads, Adobe Analytics and Datorama both internally & externally

Achieved a 130% lift in divisional Quality Score

Leveraged analytics data to advance strategies that measured campaign effectiveness, uncovered relevant insights and identified optimization opportunities

Provided occasional insights into the growing remarketing efforts across the Google Ads and Bing platform Most Improved Campaign: Q4 2018

DIGITAL MARKETING SPECIALIST PPC SEM

[ad2z0j@r.postjobfree.com]

[713] 818.9715

Motionstrand - Escondido, CA 2017 - 2018 .

Digital Marketing Strategist

Built and maintained campaigns and strategies via Google Grants for various nonprofits and businesses

Performed audits for potential clients in order to provide Pay-Per-Click opportunities

Met and presented to businesses on site and potential clients for meetings and business development

Maintained and presented reports via Looker Studio and Google Analytics Lightpost Digital - San Diego, CA 2016 - 2017

Sr Marketing Consultant

Generated conversions by over 800% in Google Ads campaigns for varied businesses

Strategically managed and built Paid Search and Remarketing campaigns in AdWords with monthly budgets ranging from $500 to $40,000 to drive conversions

Reviewed existing client contracts in search of upsell opportunities

Reviewed, implemented and updated SEO strategies for both ongoing and one-time clients

Built and adjusted sites in WordPress in order to improve conversion ability and aesthetics

Provided tele-trainings to clients on accessing client dashboard and utilizing the tools in their WordPress sites along with regular calls to discuss optimal campaign strategy and results

Consulted with sales and clients to discuss current or potential marketing strategy and any potential updates Simplifi - Fort Worth, TX 2013 - 2015 .

Strategic Account Manager

Oversaw agency campaigns in excess of $100,000 within with 80% renewal; 20% incremental budget growth

Proactively created "farming" strategies for both agency and network clients with the intent of growing the revenue within existing relationships

Executed and presented strategies for successful new client implementation

Planned, tracked and updated revenue statistics for each agency client while maintaining goals

Provided client-facing platform reports on a regular basis

Tracked discrepancies between platform and third-party systems to maintain differences no higher than 10%

Acted as liaison between client and various departments in order to communicate implementation of differing optimization tactics necessary to meet campaign goals while staying within budget

Proactively built and managed relationships with local network, newspaper and trade desk clients

Track record of month to month local revenue growth over 100%

Managed daily execution of local custom audience campaigns in excess of $800,000 annual spend

Provided structured analysis and interpretation of performance data while advising steps to meet ROI goals

Facilitated and coordinated tasks, information and meetings as a liaison between all teams and departments

Created progressive strategies and tactics for clients via establishing and maintaining consistent client communication ReachLocal - Plano, TX 2010 - 2013.

Senior Campaign Analyst

Consistently researched information specific to the automotive vertical in order to successfully launch the pilot of company's strategic shift into vertical-specific campaign team structures

Implemented action plans from high level analysis of client's entire digital marketing picture including SEO, SEM/PPC and Social Media

Conducted client specific research to implement strategies that improved overall online engagement and conversions

Maintained automotive campaigns and worked with sales to prospect and grow revenue by 10%+ month to month through in-depth client facing meetings, providing reports and regularly discussing strategy and campaign execution

Conducted high level analysis of PPC campaign performance and conversion data to create 10-20% lift in annual customer retention

Actively monitored, guided maintenance on and provided online reputation management for more than 500 standard Online Marketing campaigns from the West Coast with a total monthly budget of over $1 million

Consistently made educated adjustments to campaigns to improve performance while meeting the client's requirements

Provided training to other Campaign Professionals and internal sales force on platform navigation, customer service skills and campaign analysis/performance

Executed strategies to grow traffic through creative ad copy writing, manipulation of bids, keywords and landing pages EDUCATION:

Bachelor of Arts

Journalism

University of Arkansas

J William Fulbright College of Arts & Sciences

Fayetteville, AR

2009

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