Barry Zeitlin

**** ******* ***** ****** *****, FL 33484

cell 561-***-**** home 561-***-****

e-mail ad2yzg@r.postjobfree.com

Entrepreneurial Experience / Start-ups / Turnaround Management: Over the course of my career I have been utilizing the marketing expertise gained in building small and midsized businesses. I have a track record of increasing sales, reducing costs, and streamlining operations in a wide range of situations. More than 25 years of senior and executive-level management experience in operations, sales, P&L, and e-commerce fields. Proven ability to develop and direct highly successful departments and groups. Able to produce dramatic increases in sales and revenue. Expert at creating and implementing policies and procedures. Strong skills in supply chain management, sales and marketing, and customer service. Adept at building partnerships and negotiating business contracts. Outstanding presentation, motivation, and communication. Experienced in Business Plan, Marketing Plan development, implementation and monitoring PROFESSIONAL ACCOMPLISHMENTS

BUSINESS DEVELOPMENT

Overall responsibility for marketing and performance.

Competitive analysis, evaluation of marketing opportunities.

Identified strategic opportunities for partnerships/cross-marketing, negotiating terms, developing contracts, and consummating deals.

Creation and implementation of marketing and business plans to penetrate various target markets.

Development of action plans to meet customer acquisition and retention goals.

Print and other media. Conceptualized ads and related promotions.

Catalog merchandise content and mailing schedules. Created, oversaw and evaluated page count and format as well as list rentals and consumer targeting.

Direct mail programs (email and snail mail)

eCommerce marketing strategies. Chief architect in the creation of “Brick and Mortar” retailers’ E- commerce presence and the implementation of the Ecometry Corp. platform.

Customer Support Center Upselling strategy, creating and delivering training sessions on techniques, maximizing customer spend and ensuring full customer satisfaction.

Developed and administered fiscal plans for collateral/support material, PR, business development, eCommerce/website management and branding of proprietary product lines.

Forged strategic alliances with 15 different radio and several TV stations. OPERATIONS MANAGEMENT

Drove the development and deployment of an end-to-end solution through the use of the Ecometry platform -- including the deploying of site architecture and technological strategy based on market demands for several eCommerce and Brick and Mortar businesses.

Managed daily operations of a 16,000 square foot facility with a staff of 36

Developed community outreach programs. Initiated a unique program for not-for-profit’s, opening an untapped revenue stream.

Managed print production of all materials up to 8 colors, Direct Mail, P.O.P., collateral, brochure, catalog .

Used creative financing techniques to obtain favorable financing

Handled weekly, monthly and yearly direct mail fulfillment projects for the City of New York.

Built a cost-effective, highly productive printing operation.

Designed Production Facility-- evaluated equipment and negotiated purchase. All Under Budget Creative Marketing Solutions New Business Development Technological Innovation Financial Management, Restructuring Graphic and Printing Production Competitive Marketing Positioning Public Relations& Advertising Programs Revenue and Profit Growth Computer Training cross platform Operating Infrastructure P&L Improvement

E-Commerce On-Line Marketing Website Traffic Building New Media CRM, eCRM SFA

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Have been utilized by :

Les Schwartz Inc

eCommerce Marketing Consultant

November 2001-Present Fort Lauderdale, Florida

vitacost.com $20MM eCommerce firm specializing in B2C Nutraceutical sales Vice President of Marketing and Business Development 2001-2002 Boca Raton, Florida

Model Expo, Inc. Catalog and eCommerce Hobby retailer and manufacturer Director of Marketing and Business Development

1999-2001 Hollywood, Florida

Business Center, Inc.

Director of Marketing

1995-1999 Delray Beach, Florida

Impressions by HarborView, Ltd. Manufacturer of Printed Products specializing in government and non-profit organizations Chief Operations Officer

1986-1998 Brooklyn Heights, NY

Sunlight Inc. Manufacturer of Printed Products

Director Operations

1983-1986 Brooklyn Heights, NY

Software Knowledge

MAC and PC Literate MS Project MS Word Excel XYWRITE Wordperfect Powerpoint Access Peachtree Windows NT Office 2000/2007 Outlook Quark Express Photoshop Crystal Reports Freehand Illustrator Ecometry

AWARDS, RECOGNITION AND AFFILIATIONS

Past Treasurer, Chinatown Rotary Club of New York

Elected to the Board of Trustees Caldwell Theatre Company, Boca Raton

IEUG (International Ecometry Users Group) Vice President 2001-2003

Numerous letters of appreciation from various organizations –

Child Care Action Campaign, New York City

WXEL-TV, Boynton Beach

New York City Department of Health, Publications Unit

American Lung Association of South Florida

Boynton Beach Chamber of Commerce

Deerfield Beach Symphony Orchestra

Ens. USNSCC [United States Naval Sea Cadet Corp] EDUCATION

BBA Marketing and Accounting

Pace University, NYC

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Volunteer Experience

Public Affairs Officer-- Boca Raton Division at U.S. Naval Sea Cadet Corps August 2011 - Present

Education Officer - Palm Beach Division at U.S. Naval Sea Cadet Corps February 2015 – May 2015

The Sea Cadets is a Youth Program that strives to instill self-reliance, good citizenship and independence in a drug and alcohol free environment all while having FUN. We do this with a mixture of physical activity and academic excellence concentrating on STEM (science, technology, engineering and math). Open to youngsters 11 to 18. Chartered by Congress in 1962, the USNSCC has trained over 150,000 young Americans since its creation. Currently the USNSCC, a 501(c)(3) nonprofit organization, comprises over 2,900 adult volunteers and over 9,000 Sea Cadets in 392 units nationwide, including the territories of Guam and Puerto Rico.

Skills & Expertise

E-commerce / Marketing / B2B / Advertising / Strategic Planning / Negotiation / Online Marketing / Strategy / Contract Negotiation / Microsoft Office / New Business Development / Business Planning / Operations Management / Marketing Strategy / Email Marketing / Social Media Marketing / Online Advertising / Business Development / Direct Marketing / Event Planning / Start-ups / Event / Management / SEO / Social Media / Market Research / Promotions / Management / Account Management / Sales / Entrepreneurship

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