Digital Marketing Manager

In this role, I oversaw the company's marketing department

through traditional, digital, and product marketing strategies, focusing on inbound marketing for a SAAS, B2B company. I created strategic messaging themes and implement targeted marketing activities to position our brand as a thought leader in the industry. I have a proven track record of success in inbound marketing, having executed marketing campaigns that have resulted in a 1500% increase in search performance and a 3000% increase in website traffic through strategic content marketing. I also have experience contracting with third-party vendors to develop blogs, podcasts, and graphics to fulfill my content marketing strategies.

Gass Automotive Jan. 2021 - Nov. 2021

Digital Marketing Manager

Throughout my tenure, I spearheaded various successful marketing initiatives for a family of four brands. This includes redesigning and managing the company websites,

implementing effective content marketing strategies to engage preferred customers, and collaborating cross- functionally to achieve business and marketing goals.

-Oversaw and managed four direct reports of BIC Alliance's digital department, a B2B marketing company. Regularly reported on KPI progress, learnings, and new strategies to the executive team.

-Coordinated, executed, and managed its annual marketing strategy & budget for BIC Alliance’s digital departments.

-Created content and implemented content strategies across multiple teams and projects through targeted campaigns using email automation, Google AdWords, and social media management software.

-Managed end-to-end email campaign production and

execution, including campaign set up, list segmentation, deployment and reporting; very familiar with CAN-SPAM & GDPR laws.

-Developed content for the magazine's site, email marketing, and social media channels.

-Optimized user interface and improved content distribution through SEO for website and social channels to increase traffic. BIC Alliance Oct. 2016 - Jan. 2021

EMPLOYMENT HISTORY

ROBIN DUPRE

D I G I T A L & CONTENT

MARKETING

PROFESSIONAL

PERSONAL SUMMARY

With 16 years of experience as a Digital

Media & Content Marketing Specialist, I

have consistently demonstrated a solid

ability to increase online traffic and elevate

brand awareness. My expertise in online

brand management spans from strategic

planning to content delivery, ensuring a

cohesive and compelling brand presence

across digital channels.

Through online tools and in-person

networking, I cultivate relationships that

help build my employer's brand both

online and offline. My approach

encompasses a holistic view of branding,

incorporating digital and traditional

marketing methods to create a

comprehensive strategy that drives results.

In addition to my inbound marketing

expertise, I have a robust skill set in social

media marketing, PPC, SEM, digital

strategy, and lead generation. I am

confident I can use my skills to help you

achieve your marketing goals and grow

your business.

ACHIEVEMENTS

I have achieved a 35% growth in

Requis' social and online traffic.

Grew BIC Magazine's digital

department’s revenue by 75%,

increased its website traffic by 40%

year-over-year, and increased its social

media followers by 65%.

Upon my departure at BIC, the

department generated $1 million in

revenue annually.

At this company, I planned, executed, and optimized a wide range of digital marketing campaigns and initiatives; including managing SEO, SEM, email, advertising, and social media to drive results.

-I created reports that highlight critical KPIs of primary digital marketing channels, helping to identify areas for improvement and further optimization.

-Rebranded the company's online presence from website redesign to establishing its social media presence. Requis Nov. 2021 - Nov. 2023

Director of Digital Marketing

EMPLOYMENT HISTORY - CONT.

ROBIN DUPRE

D I G I T A L & CONTENT

MARKETING

PROFESSIONAL

CONTACT INFORMATION

Mobile: 281-***-****

Email: ad2yv4@r.postjobfree.com

LinkedIn: /in/robinldupre

Online Portfolio: dupremarketing.com

Address: 406 Woodvine Drive, El Lago,

Texas 77586

University of Texas at Austin

Bachelor of Journalism 2003

EDUCATION

-Marketing expertise of LinkedIn, Facebook, Twitter, Instagram, and YouTube

-Email Automation & Social Media Management

-Experience in B2B campaigns

-Proficiency in CRM/CMS

-Proficiency in Google Analytics, Google Search Console, Google Ads, PPC, and SSM

-Proficiency in Hoot Suite, Sprout Social, Asana, and SEMRush

-Proficiency in Adobe Creative Suite, Canva, Adobe Spark

-Proficiency in Pardot, MailChimp, Constant Contact, and Active Campaign

-Proficiency in HTML

CORE SKILLS

Sr. Techincal Editor/Domestic Conferences

Director

I successfully managed the content for four PennWell conferences, overseeing a team of event marketers and four advisory boards consisting of operators and service providers from the upstream oil and gas industry sector.

-I created, coordinated, and edited tradeshow marketing material, including websites, email campaigns, and advertising, utilizing CRM and email automation

software to streamline the process.

-My expertise in content creation also extended to writing industry features for the magazine and website, as well as managing two magazine columns.

-Through my experience in event marketing and content creation, I possess a deep understanding of the industry and can effectively communicate complex topics to

various audiences.

Offshore Magazine - PennWell July 2014 - June

2016

Contact this candidate