Senior SEM/PPC Digital Marketing Manager

JENNIFER

PRANGER

****************@*****.***

360-***-****

Bellingham, WA 98226

Innovative Senior Digital Marketing Manager with 5 years of experience in SEM/PPC land Paid Social. Combines creative ingenuity with analytical problem-solving to drive impactful lead generation marketing strategies. Proven leadership in managing teams and maximizing CRM tools. Expert in balancing data-driven decisions with creativity in fast-paced environments. Analyzed 1000+ Google Ads campaigns to identify mathematical patterns in predicting needed optimizations. PROFESSIONAL SUMMARY

PLACE - Senior SEM/PPC Digital Marketing Manager

Bellingham, WA • 02/2022 - 01/2024

Brivity - Digital Marketing Specialist

Bellingham • 08/2018 - 02/2022

WORK HISTORY

Analyze data from PPC/SEM digital marketing campaigns to identify trends and make data-driven recommendations for optimization

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• Lead and mentor a team of junior digital marketing specialists Develop and oversee the implementation of comprehensive digital marketing strategy on Google Ads and Facebook Ads to increase brand awareness, generate leads, and drive sales

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Lead the development and execution of a customer segmentation strategy to target specific audiences and personalize marketing messages for maximum impact

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Manage and optimize clients' digital advertising campaigns to maximize ROI

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Create and maintain a digital marketing knowledge base to ensure that team members have access to up-to-date information, training resources, and best practices

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Serve as a 'Tier 2 Tech Support' for the team using experience and creative ingenuity to troubleshoot software in our marketing systems.

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Create and manage PPC and social media advertising campaigns on Google and Facebook to drive traffic to the agents' websites

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Monitor and analyze digital marketing campaign data to optimize ROI and make data-driven recommendations for continuous improvement

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Optimize PPC campaigns to maximize ROI and achieve key performance indicators

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Troubleshoot software problems in marketing platforms and internal tools.

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SKILLS

Google Ads SEM/PPC Campaign

Management and Optimization

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• Facebook Business Tools

• Facebook Ads Manager

• Training & Process Development

• Team Management Experience

• Campaign Development

Strong Communication and

Writing

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• PPC Campaign Strategies

• Google Analytics Setup

Client Relationship Management

Systems

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• Keyword Research Proficiency

• Keyword Analysis

Basic Coding Experience (HTML,

CSS, Javascript)

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Western Washington University

Bellingham, WA • 06/2018

Bachelor Of Arts In Business

Administration, Marketing

Concentration

Psychology Minor

EDUCATION

CERTIFICATIONS

• Google Ads Search Certification

• Microsoft Ads Certification

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