JUSTIN ANUFORO

+234********** ad2yld@r.postjobfree.com Enugu

linkedin.com/in/justin-anuforo1985

Spoken Languages: English Yoruba Hausa Igbo

Trade Marketing Sales Business Development

Analytical, multi-linqual sales and marketing expert with 10+ years’ experience in developing and implementing successful strategies, driving profits, increasing market shares and deepening customer growth. Tenacious in securing new clients, forging deep relationships and consolidating market-leading positions:

Grew monthly revenue above N2billion for Sunking Nigeria East ZONE

Grew Monthly revenue above N10 million for Beebeejump Solar

Led sales teams to achieve increased 55% MoM multimillion-dollar annual revenue growth.

Expanded sales team in 11 States with 98% customer satisfaction rating over the past 10 month

CORE COMPETENCIES

BTL Activation

Territory Mapping

Business development

Sales Strategy

Product Development /Packaging

Territory/outlet mapping

Project Management

Coordination/Risk Assessment

Team Recruitment and Development

3rd Party /Activation Team Management

Relationship Management

Effective communication

Route to consumer Activities

Resource Planning/Budgeting

WORK EXPERIENCE

Sunking Nigeria, East ZONE, Nigeria October 2021 - Present

Zonal Business Manager

Grew the zone monthly weighted by 150% within the first 6months

Achieved 120% of projected revenue on a month on month basis

Achieved 100% of Agent acquisition through Implementation of the company agent acquisition strategies across the zone within the first two quarters

Drove Revenue growth of 500 million naira through proper monitoring of agent performance within the zone

Measured impact of all commercial activities within the zone with recommendations on whether to continue or change strategies by regularly checking ROI

Organize and carry out trainings for all on EOs

Drove the expansion into the entire SouthEast

Liaise with Sales, Marketing, and IT departments to expedite marketing initiatives, which boosted product adaptation by prospects.

Bigibet Nigeria, South East, Nigeria February 2021 – October 2021

Regional Sales Manager

Promoting the company’s products after communicating with in-store management and marketing teams

Achieved 80% of Agent acquisition through Implementation of the company agent acquisition strategies across the region within the first two quarters

Drove turnover growth of 40 million naira through proper monitoring of agent performance within the region

Measured impact of all commercial activities within the region with recommendations on whether to continue or change strategies by regularly checking ROI

Organize and carry out trainings for all on boarded agents and AROs within the region

Management and effective distribution of all company assets within his region

Liaise with Sales, Marketing, and IT departments to expedite marketing initiatives, which boosted product adaptation by prospects.

Built relationships with Government agencies in assigned States, developing creative promotional strategies to attract more customers to outlets. Which resulted in 60% growth in agent acquisition and awareness

BeeBeeJump Solar, South East, Nigeria May 2020 – Jan 2020

Regional Sales Manager

Manage cross-functional sales team that generated 45% increased sales revenue within 3 months across multiple sales channels.

Developed promotional materials increasing new customer pipeline by 65%

Adminster effective daily sales campaigns, inventory and order documentation, and strengthen distribution network across 5 States.

Spearhead stakeholder negotiations and dialogue with customers to drive sales, while identifing steps to reduce return rates by at least 10%, resulting in 1million naira cost saving in 3 months.

Design training and peer-mentoring programs for sales teams, boosting efficiency by 50%.

Research market conditions and analyse data to tripple product penetration.

Liaise with Sales, Marketing, and IT departments to expedite marketing initiatives, which boosted sales of S1plus Series by 300%.

Built strategic relationships with vendors, advertising agencies and leading industry partners, resulting in 40% customer growth.

Plan and execute successful budget adminstration, talent and sales campaign development.

British American Tobacco Nigeria (Anambra/Abia/Enugu/Ebonyi) May 2015 - Dec 2019

Channel Development/Key Account Executive

Created effective B2B trade strategies, which generated in 95% Sales target actualization.

Reengineered a team of 26 direct sales executives that achieve 70 mns in H1.

Monitored KPIs of Key Account and retool performance, which produced 28% growth Vs SPLY.

Drove brand and products awareness across various categories and through robust consumer engagement that resulted in 70% awareness of NPI's in 3months within HORECA outlets.

Scaled up share of shelve by 80% through the utilization of VISA principle of merchandising.

Effectively managed route to market alignment within desegnated area with zero downtime, which achieved targeted sales in excess of 138%.

Expanded total Key Account Volume by revamping order taking process and ontime deployment of merchandisers and Brand Ambassadors to produce 28% market growth.

Analysied data from monthly Shopper Insights and used output to guide marketing and product strategies, which decreased drop off rate 30%, and trippled market share.

Developed retail guidelines, drove best practices across 2 States with data driven action plans.

British American Tobacco Nigeria, Uyo, Akwa Ibom Jan 2012 - May 2015

Trade Marketing Executive

Compiled product, market and customer data and forecasted monthly sales/profit projections.

Shared customer data with product development teams, which led to advanced products development, and over 17million naira in sales and distribution.

Structured and implemented favorable pricing regime, balanced key objectives against customer targets.

Captured 1200 new customers through optimized business strategies and diversed products offerings.

British American Tobacco Nigeria, Makurdi, Benue Jan 2010 - Dec 2012

Trade Marketing Representative

Identified appropriate market channels and targeted customers for 1 on 1 campaigns.

Advised executive team during weekly business development decision-making to optimize profitability, marketing strategy and communications planning.

Exceeded sales goals 15% by effectively applying analyzed data to marketing campaigns and improved data sharing.

Managed full-cycle marketing and advertising strategies including cost estimats, resource allocation and production schedules geared at 98% success.

Tracked key metrics, designed spreadsheets and data models for monthly trades.

Grew Dunhill switch to 100% numerical distribution and annual sales volume by 70%.

EDUCATION

Federal Polytechnic Nekede, Owerri, Imo State

Higher National Diploma: Marketing 2004

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