Justin Jones

ad2yha@r.postjobfree.com • 951-***-****

LinkedIn Profile • Bountiful, UT 84010

Marketing Director

Accomplished and resourceful leader with comprehensive experience driving business growth by executing digital and traditional marketing initiatives. Creative and strategic thinker; deeply familiar with all facets of telemarketing, channel development, public relations management, and customer acquisition/retention. Proven track record of devising and deploying high-impact digital marketing, social media, and SEO strategies with positive outlook on exploring/capitalizing on profitable business opportunities as well as penetrating new markets. Articulate communicator; furnished with interpersonal, negotiation, and decision-making skills.

Core Competencies

Integrated & Inbound Marketing Sales Operations Management SEO, PPC, & SEM Management

Strategic Planning & Execution Budgeting & Forecasting Brand Development & Growth Campaigns Coordination

Digital Content Creation Revenue & Profit Maximization Market Trend Analysis Regulatory Compliance

Staff Training & Development Cross-functional Collaboration Database Administration

Key Career Accomplishments

Saved 10% of marketing budget each year by stretching content, reducing ad size, focusing on conversions, and removing process redundancies.

Grew business revenue by more than 20% on annual basis by optimizing brand positioning and exposure, customer traffic, and overall sales.

Launched players club; offering incentives to join, such as paying per hour played, special benefits, monthly/quarterly prizes, and birthday promotion free dessert resulted in customer database enhancement from 1.3K to 13K.

Professional Experience

FinWise Bank 2019 – 2022

Marketing Manager

Enhance profitability evaluating and optimizing marketing/pricing strategies. Support sound decision-making on future initiatives by analyzing market trends and preparing forecasts. Ensure business growth by generating new business leads. Enable optimal utilization of resources by developing and managing marketing department's budget. Influence vision-driven strategic planning by preparing and presenting quarterly/annual reports to senior executives.

Demonstrated leadership abilities to lead marketing department's staff.

Maximized public attraction by overseeing branding, advertising, and promotional campaigns.

Improved brand recognition by effectively promoting brand at trade shows and major industry-related events.

Increased brand awareness and market share by executing robust marketing strategies, in collaboration with sales, financial, public relations, and production departments.

Lake Elsinore Casino – Lake Elsinore, CA 2012 – 2019

Marketing Director

Determined and capitalized on business opportunities, penetrate new markets, acquire potential customers, and capture significant market share through implementation of high-impact digital marketing, social media, and SEO strategies. Enabled easy access to required information by maintaining database and adding email for special email-only promotions. Ensured alignment of all promotions with regulations by coordinating with department of justice, while preparing and presenting monthly reports.

Drove revenue growth by enhancing customer engagement through deployment of innovative strategies.

Promoted better customer outreach by leading marketing and communications plans, organizing experiential marketing events, and designing online marketing campaigns.

Designed powerful visuals for on-site promotions and effective digital content for online advertising assets to conceptualize and execute marketing campaigns with keen focus on raising brand awareness.

Additional Experience

Operations Director

SDS Research – Farmington, UT

Education

Associate’s Degree in Business

Dixie State University – Saint George, UT

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