EVE RICHARDS

Beverly Hills, CA ***** mobile: 415-***-**** ad2ygy@r.postjobfree.com

PROJECT MANAGER SCRUM MASTER STRATEGIC MARKETING

PROFILE SUMMARY

Accomplished marketing professional with 17+ years of cumulative expertise in cultivating strong relationships with marketing technology vendors across various industries, including finance, healthcare, and technology.

Demonstrated success in product launches, digital initiatives, and campaign oversight.

Leads complex projects from inception to completion and possesses a strong passion for continuous professional growth.

Certified Scrum Master adept at implementing agile methodologies to drive success.

CORE COMPETENCIES

Agile JIRA Scrum Workfront Asana Confluence WordPress Social Media Smartsheet Adobe Creative Suite Salesforce CRM SharePoint Design (UX, Digital, Mobile Apps, Prints) Project Management Marketing Strategy Campaigns Budget Management Wrike Creative Asset Program Assessment Process Optimization Product Launch Sampling Initiatives Client Relations Risk Mitigation Team Leadership Communication Resource Planning Documents Management

CAREER ACHIEVEMENTS

Establish collaborative relationships with advertising agencies and technology vendors to execute marketing initiatives.

Directed sprint planning sessions and team standups to drive productivity and alignment within cross-functional teams.

Led successful brand transformation, overseeing conception to implementation. Championed a product launch as a trailblazer in website and logo rebranding efforts, collaborating closely with global stakeholders and Chief Marketing Officer.

Boosted membership by more than 50% through targeted campaign contributions focusing on retaining individual family plans.

Received prestigious President's Award for leading a company culture transformation to attract and retain younger talent.

Developed an online program to streamline business card ordering across global offices, improving efficiency and convenience.

Orchestrated successful launch of a new product as part of the Blue Groove Project, ensuring timely completion and market entry.

EDUCATION

Bachelor of Science, Business Administration from Rivers State University of Science and Technology

Political Science from University of Massachusetts, Boston

LICENSES & CERTIFICATIONS

Certified Scrum Master with Scrum Alliance May 2023

PROFESSIONAL EXPERIENCE

The Hersey Company Pennsylvania, CA (Remote) June 2023 – December 2023

CONTRACT CREATIVE PROGRAM MANAGER

Team Leadership

Regularly meet with marketers to scope work needed, wrangle feedback, maintain project momentum, and diagnose any issues. Work with creatives to collect and clarify marketer creative feedback.

Own agency capacity tracking, scoring projects on complexity, and working with creative leadership to assign new projects.

Run The Hershey Company’s two “Creative Councils” – a creative review process where Marketers present content to align with Marketing VPs. Work with marketers and project managers to gather submissions and compile pre-read.

First Republic Bank San Francisco, CA (Remote) Jan 2021 – May 2023

CONTRACT SENIOR MARKETING PROGRAM MANAGER

Team Leadership

Successfully manage a $5M budget, ensuring effective allocation of expenses to meet financial objectives.

Manage companywide incoming requests coming to improve visibility. Develop detailed program plan to track work streams, reallocate resources effectively, promote collaborative decision-making, and meet stakeholder needs.

Oversee UX design pipeline, including visual concepts, wireframes, sitemaps, design experience, and communication with the development team. Participate in daily scrum meetings for effective coordination.

Project Management

Establish and manage relationships with advertising agencies and technology vendors, serving as the primary point of contact for procurement between First Republic Bank and the team. Onboard vendors and negotiate contracts to promote strong partnerships.

Lead cross-functional collaboration on cookies solutions project with Info Security, Privacy, Compliance, User Experience, Site Core, and developers, ensuring compliance with California Consumer Privacy Act (CCPA). Tracked 38k+ OneTrust opt-outs for Q1 23.

Serve as project manager to host meetings, discuss risks, provide updates to senior-level executives, and execute project.

Process Optimization

Utilize agile methodologies to streamline complex technology aspects, driving business value as well as enhancing development and delivery efficiencies in system design and development. Ensure productive and low-risk operational models.

Implement standardized templates to streamline workflows and improve operational efficiency.

Assess program maturity, manage tools and processes, and monitor third party performance to minimize risk and boost efficiency.

Maintain an accurate vendor inventory and optimize security-risk assessment through an automated dashboard/scorecard.

Strategic Marketing

Led transformation of broader marketing platform, overseeing data, process, and marketing initiatives for optimized performance.

Implement risk management strategies to mitigate potential risks and ensure operational stability.

Spearhead product development process from ideation and strategy to research, UX design, content creation, visual design, asset production, development, quality assurance, and delivery. Ensure successful launch and outbound marketing activities.

Cross-Team Collaboration

Served as part of Marketing Effectiveness team to support overall marketing department by managing marketing technology vendors. Coach new employees and develop resource guides that fostered team growth from 3 to 20 members within three years.

Manage end-to-end onboarding for advertising agencies, collaborating with clients and attorneys over a nine-month timeframe.

Support Marketing team in managing intake requests and prioritizing processes by creating briefs, project scopes, and timelines.

Salesforce San Francisco, CA (Remote) Mar 2020 – Dec 2020

CONTRACT SENIOR MARKETING PROGRAM MANAGER

Strategic Initiatives

Oversaw creative production processes and consistently delivered high quality, complex creative outputs for various businesses.

Successfully coordinated with Product and Corporate Marketing teams to execute impactful product launches.

Drove successful programs across events, social media, references, case studies, and press and analyst relations.

Contributed to developing creative strategies for client accounts, ensuring alignment with their objectives.

Project Planning

Supported creative teams during organizational transition. Liaised between designers and clients, refining concepts and guiding production. Reviewed creative briefs, identified actionable items, and facilitated kickoff meetings and timeline deliverables.

Prepared comprehensive weekly and monthly analytic reports to evaluate campaign performance and provide recommendations for improvement. Implemented a robust KPI reporting framework to forecast, analyze, and report results regularly.

Directed Sales Cloud product digital initiatives and campaigns, including web development, content creation, and video production.

Creative Assets

Assessed creative designers and content writers to assign project deliverables, ensuring compliance with legal regulations.

Collaborated with Creative, Content, Web, and Digital teams to develop engaging content such as webinars, videos, and blogs.

Designed original content assets for A/B testing and optimized landing pages, product pages, brand partners, and community.

Adobe Systems San Francisco, CA Jul 2019 – Dec 2019

CONTRACT MARKETING PROGRAM MANAGER

Communication Support

Maintained regular communication with senior management to ensure project progress tracking.

Implemented effective communication plans to manage stakeholder expectations, including senior executives and Live Nation.

Delivered proactive client communication, including progress reports and prompt issue resolution to ensure client satisfaction.

Governance and Administration

Oversaw creative content production and collaborated with external ad agencies to create assets successfully. Directed Live Nation partnership to promote digital creative challenges through Lightroom, Premiere Rush, and Adobe Spark mobile apps.

Led product marketing and corporate communications to develop event strategies and execute projects.

Leveraged Agile project management principles to facilitate daily, weekly, and end-of-sprint retrospectives.

Collaborated with multiple teams to initiate projects centered around Adobe Creative Tour.

Synchrony Financial San Francisco, CA Oct 2018 – Mar 2019

CONTRACT INTEGRATED CREATIVE MARKETING MANAGER

Project Coordination

Developed comprehensive project plans outlining scope, timelines, budgets, and required resources. Managed project timelines by closely tracking progress against project plans, making necessary adjustments to ensure timely and within-budget delivery.

Proactively identified opportunities to improve project management processes to boost efficiency and effectiveness.

Stakeholder Relations

Liaised between ad agency partners and in-house creative team, providing frequent updates to business owners on asset statuses.

Collaborated closely with creative teams to ensure quality project deliverables that met client expectations.

Facilitated team meetings, scheduling and leading discussions to streamline communication on project goals and timelines.

Wells Fargo, San Francisco, CA Mar 2018–Sep 2018

Contract Integrated Marketing Project Manager – Sage Group

Oversaw new product development along with creative executions to meet deadlines and clients’ expectations

Maintained active communication with internal clients to evaluate creative assets and guarantee alignment of language with the brand; as well as with external clients to ensure on-time review of creative assets

Assumed responsibility in planning comprehensive timelines and recommending strategies in partnership with Internal Creative and Marketing teams

Served as key person for channel partners, marketing, and vendors from inception to completion

Set strategic direction to the development and execution of new identity using framing and analysis to work on brand positioning with various marketing teams

Anaplan, San Francisco, CA Dec 2016–Dec 2017

Contract Creative Project Manager – Aquent

Performed key responsibilities encompassing handling marketing campaign components; preparing budgets, project scopes and schedules; delegating tasks, and merging traditional and digital media in process touch points

Conceptualized creative vision for the client and the company by teaming up with creative and design leads

Led the development of digital assets covering landing pages, website pages, emails, display banners, and print collateral, as well as the completion of product initiatives and key projects

Spearheaded deliverables and timelines for campaigns on all digital channels such as print, website, mobile, social, and email

Took charge of routing all activities for stakeholder reviews and managing feedback cycles and revisions to meet all deadlines and address feedback

Drove efforts toward process compliance with all guidelines and regulations, as well as improved efficiency between Marketing and Digital Marketing teams

Delegated projects such as social videos, original content for web, banners, experiential events and websites, apps, partnership needs and brand campaign initiatives

Partnered with best vendors in recommending solutions for each project

Administered brand and visual design deliverables from kick-off to completion within the Marketing Team

Applied strategic approach in negotiating budgets while adhering to company standards and quality toward project completion

Career Highlights:

Served as the driving force in leading execution efforts of the rebrand project from concept to implementation

Successfully established online program for ordering business cards for all global offices in 2017

Pappas Group, San Francisco, CA Jun 2016–Sep 2016

Contract Creative Project Manager – Onward Search

Served as subject matter expert in dealing with project logistics between account manager, project manager, and creative and user experience (UX) client and developers

Fostered positive relationship with clients while in charge of reviewing their requirements, formulating communications plans, and setting expectation for program and customer deliverables

Functioned as agency advocate, responsible for supporting development of budgets, scopes of work, and schedules

Steered cost containment efforts focusing on strategic project planning, tracking, open issues list, implementation phases, communication, and scope management

Coordinated with key internal and external stakeholders on project scope expectations and project deliverables

Blue Shield of California, San Francisco, CA Jan 2006–Mar 2016

Creative Project Manager

Effectively managed multiple concurrent large-scale print and advertising projects and social creative campaigns

Held accountability in developing pitches and sourcing print vendors

Presided over training to clients on project management tools and feedback mechanisms

Headed requirements gathering, prioritization, status reporting, project tracking, execution, release, and follow-up

Executed membership acquisition and retention and improved company’s online presence by introducing compelling creative campaigns

Collaborated with creatives, account managers, editors, product, marketing, and production team to provide innovative content

Obtained approval on copy decks, layouts, mechanicals, and story boards from all members of the team

Presided over weekly prioritization status meetings

Gained solid understanding of content development web, advertising, and social process and its critical dependencies

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