Business Intelligence Insights Analyst

Technical Skills

Work History

Riddhi Devalia

Data & Business Insights Lead

An atypical Data & Business Intelligence consultant with over 6 years of experience in designing and implementing data management & analytics solutions with an interest in creating order, meaning and direction from overwhelming quantities of data.

My expertise in leading strategic insights initiatives and fostering collaborative relationships positions me to deliver impactful results for organizations seeking to harness the power of data to gain a competitive edge.

Advanced Microsoft Excel (DAX/OLAP/Power Query)

Cloud Platforms/Tools -MS Azure, Databricks, Visual Studio Programming Languages - Python, PySpark

Code Versioning - GIT, Bitbucket

Statistical Analytics- Regression, Classification, Clustering Databases - MS SQL Server, MySQL, Postgresql

Data Visualization - Tableau, PowerBI

2020-07 - Current Business Insights & Analytics Lead TD Bank, Canada Trust, Toronto, Ontario

Awarded with 2022 BB Summit Award, for promoting automation within the team during Microsoft Azure cloud data migration leveraging Python & PySpark Developed customer segmentation model that enabled personalized marketing efforts, leading to a 25% improvement in customer retention rates YoY and a 40% increase in upsell opportunities

Lead implementation of centralized strategy for customer prioritization using statistical and machine learning techniques, helping Account Managers in contacting high potential credit customers within the optimal window, leading to legendary customer experience & increased market shared by 23%

Created and automated interactive Tableau performance dashboards enabling stakeholders to track KPIs in real time, resulting in a 40% increase in data-driven decision-making

Constantly work in collaboration with Product/Vendor teams supporting them with data implementation/scoping strategies; both pre and post product launch Developed root cause reports addressing problems with merchant acquisitions thus revealing insights, boosting 30% conversion

Trained 20+ employees across TD business banking on generating automated reports leveraging Databricks and thereby translating the results into interactive Tableau dashboards in Azure cloud

2021-09 - 2022-08 Instructor - Database Management Systems Conestoga College, Ontario

Designed and implemented a comprehensive DBMS curriculum that aligned with industry standards and equipped students with practical skills for database design, Address Kitchener, ON N2P

Phone 416-***-****

E-mail ********@*****.***

LinkedIn www.linkedin.com/in/riddhi-d-p/

Education

Certifications

management, and optimization

Demonstrated expertise in multiple DBMS technologies, including SQL, MySQL, and NoSQL databases, enabling students to develop versatile skills in working with diverse database systems

Successfully integrated real-world examples and industry case studies into the curriculum, fostering connections between theoretical concepts and practical applications for 88% of students reporting improved comprehension 2018-09 - 2020-01 Manager- Digital Marketing Data

Tree Of Life Canada, Ontario

Worked closely with IT, Sales and Marketing teams to automate and optimize key data workflows to identify costs, opportunities & generate KPIs; streamlined business resources by standardizing retail data processes with ETL, thereby improving internal system integration by 39%

Created compelling data visualizations and dashboards to communicate complex insights to stakeholders, resulting in 45% faster executive decision-making processes Led a team of 4 analysts in developing and executing data-driven digital marketing strategies, resulting in a 40% increase in campaign ROI and a 65% improvement in customer engagement.

2018-01 - 2018-06 Intern - Reporting Analyst

Ohm Graphics, Ontario

Built and maintained a reporting life cycle project site on SharePoint to monitor the progress of analysis on each ongoing project; managed all front-end reporting applications

Generated daily, weekly, and monthly metric reports using Excel and PowerPoint to send out to the internal teams, which highlight sales, profit, monthly targets, and related data

Restructured & redesigned metrics for sales reporting process thereby reducing errors

& report generation time by as much as 70%.

2015-11 - 2016-12 Market Research Analyst

Gupta Constructions, India

Conducted domestic and international market research, data mining, and prepared sales & marketing analytic reports & data repositories with complex Microsoft Excel number crunching techniques & SPSS

Lead the development and implementation of data and research protocol, performance metrics using SQL

Managed marketing & sales pipeline through SalesForce through accurate data input and updates increasing data accuracy and follow-up rates by 12% 2014-08 - 2016-06 Master of Business Administration Ahmedabad University

2009-08 - 2013-08 Bachelor of Engineering: Computer Science Gujarat Technological University

2023-09 Tableau Desktop Specialist

2023-01 Databricks Certified Data Analyst Associate 2017-08 University of Toronto - Business Analysis

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