MICHAEL JACOBS

Boston, MA

617-***-****

ad2y1s@r.postjobfree.com

SUMMARY

Award-winning and internationally recognized Creative Director with a demonstrated passion and history working in the advertising, public relations, entertainment and communications industries. A conceptually driven creative and strategic thinker with a background in digital, traditional, experiential, branded, unbranded and native content, earned, owned, shared and social first campaigns. PROFESSIONAL EXPERIENCE

OUR TRUE NORTH New York, NY

Creative Director/Writer + Managing Partner

2014 - Present

Founder and Managing Partner/CCO for a transmedia company focused on cross platform, branded and unbranded storytelling, experiential media and events, documentary, long and short form films, web dev, media relations,content management, AEM, CSS, HTML, UX, Content Strategy, Digital Transformation, Design Thinking, SEO and native content. Clients include DisneyABC, UbiSoft, New Balance, Schwab, USAA, Pfizer, Axovia, Sony, Doritos, Cover Girl, Delta Airlines and Verizon. Created integrated promotional campaigns for Scandal, Quantico, Blackish, and Modern Family, for ABC Insider. Conceived and executed select gaming trailers.

RACEPOINT GLOBAL New York, NY; San Francisco, CA; Boston, MA; Hong Kong; and London Vice President, Creative Director

2017 - 2020

Served as Worldwide CD for public relations agency focused on technology, healthcare and public affairs. Worked as creative lead on paid/earned/owned, experiential, and influencer marketing for clients including Huawei, Panasonic, John Deere, Mediatek, Dassault Systemes, Cogen, Sermo, IBM, and Extreme Networks

Led creative on all accounts and new business pitches. Built world-class multimedia capability for small footprint film and video production and live streaming. RHINOBIRD.tv Cambridge, MA and Santiago, Chile

Advisor

2014 - 2015

Served as a senior advisor for a new media technology company for AI-driven interactive storytelling with operations in the United States, Latin America and Japan. Responsible for providing counsel on brand positioning, prospecting and marketing. Won significant projects from Bonnaroo, NCAA, Man City and Recochoku-Japan. IRGONOMIC New York, NY

Creative Director

2012 - 2014

Clients include United Healthcare, Ecolabs, Horizon Media, and Citibank. Served as the creative lead for a technology-based strategy, design and marketing agency aligned with Salesforce.com - from financial services to healthcare, my focus was on creating hyper-connected, seamless, user-first experiences – making things people want versus making people want things. Led successful new business pitches.

VOYR New York, NY

Executive Vice President, Chief Digital Officer and Chief Creative Officer 2010 - 2012

Served as the Principal Architect, Creative Director for an unprecedented, privately held digital entertainment platform that connected real fans with celebrity icons. Launched with Kanye West and Jay-Z’s Watch The Throne Tour in 2011. Voyr successfully built intellectual property in the areas of live streaming, mobile, gaming and social media, and integrated these with major brands. Planned and supervised filming, transcoding and uploading of live footage for a $100 million dollar 26 city tour Led the interaction design for mobile, tablet and laptop UX implementation. Conceived, executed and implemented a social media campaign to promote Voyr. Developed nightly storylines and associated content around the entertainers and their entourage. Successfully integrated Jeep and Call of Duty Modern Warfare into the platform itself. Generated an additional $4.8 million in revenue through monetization of the fan base. McCANN WORLDGROUP New York, NY

Executive Vice President, Executive Creative Director 2005 - 2010

Served as the creative lead for McCann’s digital hub in New York. Transformed the practice into an award-winning agency in its own right, one of the country’s fastest growing digital shops, and one of the top five digital networks in the industry in less than 5 years.

Managed a multi-million dollar operating budget and generated double digital revenue growth beginning with the first year of tenure. Managed 130 writers, art directors, interaction designers, motion graphics artists, project managers, programmers and developers Directed global brand engagements across EMEA, LATAM and APAC. Developed a digital "Dreamworks" studio for agile development, 3D rendering, CGI, gaming and app development across media platforms. Built a near shoring operation in Argentina for rapid prototyping and volume production. Led the creative effort on all accounts including, the U.S. Army, Intel, Diageo, MasterCard, Nikon, Exxon Mobil, General Mills, Lunesta, General Motors and Verizon. Gravity Partners Boston, MA

Managing Partner / Creative Director

2002 - 2005

Led web development firm at the intersection of commerce, creativity and technology. Helped create best in class platforms and digital brand extensions for clients like Compass Real Estate and Bank of America. Boathouse Boston, MA

Senior Writer

2001- 2002

Lead writer on Merrill Lynch and Sentient Jets accounts. DIGITAS WEST San Francisco, CA

Executive Vice President and Executive Creative Director 1997 - 2000

Provided Director level management and creative leadership to the Digitas west coast office. Built a nimble, stable, award-winning franchise with clients in Silicon Valley and the financial sector. Prospered before, during, and after the dotcom implosion. Responsible for new business, recruiting and staff retention. Assisted in prepping the company for its successful IPO in Fall of 2000. Opened the office in downtown San Francisco upon winning the Charles Schwab business. Grew creative and technology staff from an initial group of four to over 100. Won new accounts including Williams Sonoma, Amazon.com, Deutsche Bank and Dell. Conceived and executed cross channel pro bono campaign for Roots of Peace that won national acclaim. Established a unique collaborative relationship with the London office to share talent and resources. EDUCATION & TRAININGS

BOSTON UNIVERSITY Boston, MA

MS in Journalism

BARD COLLEGE Annandale-On-Hudson, NY

BA with Honors in English

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