Marketing Manager Social Media

Tiya Pynadath

Frisco, Texas, United States

************@*****.*** +1-469-***-****

linkedin.com/in/tiya-pynadath

Summary

Dynamic Marketing Professional achieving impactful results. A strategic leader adept at orchestrating successful influencer campaigns and fostering client relationships. Proven track record in elevating brand visibility and engagement.

Experience

Influencer Marketing Manager

Zapplr Media Pvt Ltd

Oct 2022 - Jul 2023 (10 months)

1. Engineered influential campaigns for music giants, surpassing engagement targets by 30%. 2. Pioneered 200k+ Instagram reels and trending audio, elevating brand visibility to new heights. 3. Cultivated key relationships, doubling collaboration rates and enhancing brand resonance. 4. Spearheaded a transformative strategy, unifying creators under Zapplr Media for heightened brand recognition.

5. Acheived 80% client and influencer retention.

Influencer Marketing Manager

onpageone

Nov 2020 - Jun 2022 (1 year 8 months)

1. Led influencer partnerships, driving a 25% growth in digital reach and a 20% increase in audience engagement.

2. Orchestrated impactful campaigns, securing authentic collaborations and maximizing brand impact. 3. Managed community engagement and social media pages, leading to a 15% rise in follower interactions.

4. Directed content planning for OnPageOne pages, ensuring strategic alignment and enhancing overall engagement.

5. Provided actionable insights, steering data-driven decision-making and optimizing future strategies. Key Account Manager (Mirchi Live, Events and Activations) Mirchi

May 2019 - Oct 2020 (1 year 6 months)

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1. Forged impactful marketing tie-ups, increasing brand visibility by 40% through high-visibility events. 2. Executed multifaceted campaigns, achieving a 25% rise in attendance for live concerts and movie premieres.

3. Oversaw artist management, optimizing event success and increasing social media engagement by 15%.

4. Pioneered tailored strategies for product launches, aligning efforts precisely with client specifications. 5. Led comprehensive ATL and BTL activities, strategically positioning events for maximal reach and impact.

Education

SCMS Cochin School of Business

PGDM/MBA, Marketing & Retail

2017 - 2019

1. Graduated as top 3rd.

2. Best Performer and coordinator for Integrated Managerial Learning Program (IMLP). 3. Coordinator of VARNA 2018, Arts fest, at SCMS

4. Volunteer for KMA meets, #FUTURE, IAA Congress. 5. Served as an Intern at Nazih Trading WLL.

Naipunnya Institute of Management and Information Technology, Pongam Bachelor of Business Administration, Marketing

2014 - 2017

1. Best Student performer for 3 consecutive years. 2. Member of Editorial team at NIMIT.

3. President of the Reader’s Club.

Licenses & Certifications

CAPSTONE Business Simulation - Capsim Management Simulations, Inc. Social Media Marketing - HubSpot

Issued Oct 2022 - Expires Nov 2024

6fb106d128ee4688a4b9abd01d72259e

Google Digital Unlocked - Google

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Microsoft Office Specialist: Master on Microsoft Office 2016 - Microsoft Skills

communication skills • critical thinking • Interpersonal Skills • Creative Problem Solving • Decision- Making • Contract Negotiation • Time Management • Client Relations • Rapid Learning • Project Management

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