EDUCATION

BACHELOR OF ARTS

University of California,

Los Angeles

EXPERIENCE

AGENCY OWNER

Ohhkbye llc 2019 – present

Wildly creative & collaborative agency focused on inclusivity and global design

• Packaging, branding, strategy, trend & insight, licensing, marketing, environmental & campaign systems.

• Consumer segments include: health & beauty, food & beverage, fashion, lifestyle, location/retail & entertainment.

• Special emphasis on internal creative team building/structure organization plus executive leadership development & strategic planning. SENIOR DIRECTOR: BRAND DESIGN

Sesame Workshop 2023

Holistic director of global Brand Creative.

• Lead creative for multiple lines of business: themed entertainment (parks & events), on/off-air brand & strategy, product development & licensing.

• Manage a team of designers, illustrators, character artists & operations.

• Estimate yearly budgets for the internal department & external vendors. CREATIVE DIRECTOR

MGAE 2020 – 2023

Strategic creative director specializing in packaging and global brands.

• Develop, design & launch global brands in a highly motivated & intensely fast-paced creative environment including Glitter Babyz & Pui Pui Molcar. CREATIVE DIRECTOR

POV Kids 2019 – 2020

Focused creative director specializing in youth and family branding and packaging. Clients: Disney, Mattel, Warner Bros., PBS, Hasbro, Discovery, SpinMaster, Leapfrog

• Track emerging culture, demographic and industry trends.

• Connect content to brands and products in a compelling, meaningful way

• Refine, establish and cultivate workplace environment and processes to support growth, positivity and efficiency

SKILLS

Communication

Collaboration

Leadership

Team building

Planning

Attention to detail

Presenting

Problem solving

PROFILE

As a solution-driven creative director, my approach is a focused and proven methodology for developing and realizing visionary and strategic creative concepts. ALICIA GOODYEAR

SENIOR CREATIVE DIRECTOR

EXPERTISE

Package design

Brand development

Strategy & insight

Discovery

Style guide creation

Licensing

Character design

Youth branding

Product development

Adobe Creative Suite

Microsoft Office

1-818-***-****

ad2xer@r.postjobfree.com

Los Angeles, CA

INTERESTS

Lifestyle and pop culture

Environmental impact

Jungle exploration

Food & more food

Public transportation

REFERENCES

OLGA MIKERINA

Kimberly Clark Corporation

SR Global Leader, Licensing

T: 513-***-****

E: ad2xer@r.postjobfree.com

ROBIN CAMPBELL

Disney Channel

VP of Marketing Design

T: 818-***-****

E: ad2xer@r.postjobfree.com

THERESA FITZGERALD

Sesame Workshop

VP of Creative Services

T: 212-***-****

E: ad2xer@r.postjobfree.com

JEANETTE ALLEN

Procter & Gamble

Global Brand Marketing

T: 513-***-****

E: ad2xer@r.postjobfree.com

AWARDS

PACKAGING EXCELLENCE

BXP

MULITPLE YEARS

SENIOR CREATIVE DIRECTOR

Gel Communications 2003 – 2019

Creative director for a very high-energy, youth and family-forward design agency Clients: Procter & Gamble, Sesame Workshop, Disney, Marvel, Lucas, DreamWorks, Kellogg’s, Nestlé, Mattel, Viacom, Sony, NBCUniversal, Danone, MGAE, SpinMaster

• Hired talent and trained all staff from account directors to illustrators, copywriters, strategists, engineers, and established an internship program

• Managed the total workflow of the studio

• Provided cross-platform brand and creative development for character art, graphics, product, events, style guides, on-air, digital and fashion

• Wrote and reviewed proposals and creative briefs, and approved budgets

• It has survived not only five centuries, but also the leap into electronic

• Planned strategic growth and partnership opportunities for brands and licensing franchises across all lines of business

• Developed and designed on-trend product lines for various segments and demographics from infant to tween to young adult

• Approved and presented all creative deliveries, including extensive travel

• Reviewed final art, color development, regulatory, and regional adaptations for global brands

• Liaised between brands and external agencies, including Landor, Publicis, Anthem/Schawk and licensing partners

• Led all brand strategy research and conducted all stakeholder interviews SENIOR DESIGNER

P ROFESSIONAL DEVELOPMENT & LEADERSHIP

YPULSE CONFERENCE AND MASH-UP

YPulse Various Locations

Youth marketing trends and insights from industry leaders. TEENS IN TECH CONFERENCE

Teens in Tech San Francisco

Young entrepreneurs and industry leaders speaking on the future of technology.

THE DIE-LINE FORUM

The Dieline Los Angeles

Speaker

CREATIVITY INTERNATIONAL DESIGN COMPETITION

Creativity International Kentucky 2011 and 2015 Judge

Contact this candidate