SAM HASS

Beaverton, OR ad2x6g@r.postjobfree.com 503-***-****

Senior Business Systems Analyst Marketing Analyst Sales & Marketing Analyst Database Analyst

15+ years of experience as Systems Analyst with focus in business software and systems. Strong background working with clients, designers, and programmers to identify requirements, provide cost analysis, assist with creating user interfaces, and develop implementation timelines. In-depth understanding of project lifecycle, including all phases of system and software development. Proven track record in testing, quality assurance, and networking. Superior communication, presentation, and interpersonal skills. Experience analyzing, developing, enforcing, maintaining, and updating Information security policies, with customer personal information, as well as financial, product, and operational data.

CORE COMPETENCIES

Data Governance

Forecasting

Master Data Management

Database Analytics

Primary Research

Statistical Modeling

Reporting Services

Marketing Test Design

Qualitative Methodologies

Quantitative Methodologies

Policies Training / Management

Pardot Marketing Automation

Quality Management

Business Intelligence Policy

Project Management

Strong Interpersonal Skills

Creative Problem Solving

Regulatory Requirements

Regulatory Compliance

Financial Test Design

Mentor Ability to Lead

Professional Demeanor

Deadline Oriented

Strong Analytical Skills

Complex Resolutions

Internal Collaboration

Big Data Quality Compliance

Quality Management

PROFESSIONAL EXPERIENCE

NIKE Senior Business Systems Analyst, Member Hub and Consumer Data Engineering August 2021-Current

Design new data structures for incoming and outbound data

Work with diverse teams to ensure data is accurately understood, shared, and documented

COLUMBIA SPORTSWEAR Senior Business Systems Analyst, Data Ingestion August 2019-May 2020

Address data and drive: system design, documenting, auditing, consulting on big data platforms.

Re-platform all e-commerce sites, focusing on Loyalty and Account Master Data Management per quality compliance.

Perform requirements gathering with business stakeholders to ensure change management.

Translate requirements into scope of work for developers for the goal of new business analysis policies.

Write documentation for current state and future state highlighting where changes were made.

Serve as Loyalty and Account Management liaison to the brick and mortar retail side of the business.

NIKE Senior Business Systems Analyst, Data Ingestion August 2018-August 2019

Designed data quality solutions for sales, operations, planning and machine learning with ERP.

Use of big data platforms, Amazon Web Services, SQL, and Snowflake to profile and validate data quality.

Master data responsibility for product dimensional data quality in support of (ED&A) enterprise data quality analytics.

3DEGREES INC. Marketing Analyst May 2016-September 2017

Designed, executed, and reported on marketing tests data through mail, email, and other channels.

Designed and developed B2C CRM solution, including managing master customer data and training end users.

Selected, installed, and executed B2B marketing automation solution.

Successfully launched new market research product offering, with first year billings over $250k.

Managed PPC campaigns: 4 different product lines with distinct performance metrics & continuous improvement.

NORM THOMPSON Marketing Database Analyst 2015-2016

Designed, executed, and reported on marketing campaigns, promotions, and test performance.

Conducted longitudinal performance analysis on merchandise and promotional productivity.

Provided super-user support to Marketing, Finance, and Merchandising functions.

HOLIDAY RETIREMENT Sales & Marketing Analyst 2011-2012

Developed Sales and Marketing recurring reporting.

Performed ad hoc analysis requiring consolidation of diverse data quality sets and sources.

Sales and marketing tool development and campaign training support.

LUCY ACTIVEWEAR Marketing Database Analyst 2008– 2011

Managed all aspects of brand wide CRM strategy, platform, and master marketing data management and governance.

Drove data quality and completeness goals across a 50+ location retail chain.

Directly managed outsourced CRM solution vendor.

INTEL Marketing Solutions Data Manager Direct Marketing Operations Database Manager 2002– 2008

Designed solutions integrating CRM, strategic planning, marketing automation, & budgeting with leadership.

Managed controlled master marketing terminology across multiple marketing solutions and geographies.

Created tool and process to support change control of marketing terminology.

Train Corporate, leadership, North & South American teams on use of Marketing Resource Management.

Sabbatical coverage managing Business and Marketing Development Fund operations.

Managed response database of 2.2M B2B and B2C records in compliance with privacy regulations.

Managed lead distribution and sales management material and tools in English and other languages.

Designed and analyzed end-user and reseller channel marketing programs.

Integrated direct marketing campaign development and execution.

Quantitative regulatory metrics analysis and structured database design, providing super-user support.

EDUCATION

University of Oregon MBA-Marketing, Decision Science 1998

Rhodes College BA-International Studies 1994

SOFTWARE & APPLICATIONS

Google Office Suite

Google Analytics

Adwords

AWS

Snowflake

Salesforce

KWI Retail POS

Tableau

MS Office Suite

MS SQL Server

MS Word

MS Excel

MS PowerPoint

MS Access

Harte-Hanks

SQL

Faraday GIS

Pardot

SPSS PSPP

Confluence

Jira Slack

Cognos

MicroStrategy

SharePoint

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