CUSTOMER SUCCESS STRATEGY AND GROWTH BEHAVIORAL SCIENCE LEADERSHIP

Results-oriented leader with more than 17 years of experience focused on establishing and growing strategic vision, creating advanced modeling to drive customer success from planning to implementation. Proven success in setting strategy, establishing, and expanding growth opportunities with a focus on client growth and retention. Excels at supporting cross-functional strategies, skill alignment and training, and leading high impact teams, while leveraging sentiment and behavioral data to forecast and deliver impact. EXPERTISE

Direct Customer Experience/Consumer Insights Strategy and Leadership Data Analysis, Design, Research, Assessment Marketing Insights and Behavioral Science Qualitative and Quantitative Methodologies Inclusive and High-Performance Teams Program and Performance Management Research, Product, Marketing Alignment EXPERIENCE

LIGHTCAST (FORMERLY EMSI BURNING GLASS) 2021 – PRESENT Vice President, Customer Success

Lightcast delivers education and skilling insights for 1,200 partners impacting 8M+ learners.

• Lead development of insights aligned to labor market needs leveraged by 2M+ annually.

• Strong experience with writing, storytelling, and partnerships (1,200 partnerships (44 of 50 Fortune 500)).

• Lead a high-performing team responsible for executing on executive strategy to drive growth and performance.

• Designed innovative customer insights aligned to supporting customer retention and growth.

• Delivered 95% GRR and 105% NRR with record price increases.

• Quantitative modeling delivered a 16% increase in product usage to improve engagement.

• Designed strategies to expand program offerings in AI, cybersecurity, data science, and software engineering.

• Developed and delivered content and training across multiple modalities (online, hybrid, in-person).

• Partnered with Sales and Marketing on GTM strategy resulting in 18% growth in new bookings.

• Led due diligence and partnership acquisition strategy to expand and refine product offerings.

• Served as a thought leader for earned media and participated in national and international presentations. AD ASTRA 2017 – 2021

Vice President, Research and Customer Insights

Associate Vice President, Research and Customer Insights Ad Astra designs educational opportunities and curriculum pathways for 500 partners impacting 2M+ learners.

• Led a cross-functional team focused on continuous improvement and leading industry insights.

• Helped define best practices, high performance and set the industry standard for benchmarking.

• Delivered 94% GRR and 102% NRR throughout the pandemic.

• Developed three national surveys in partnership with higher education and media.

• Developed new marketing techniques to improve open rates and earned media.

• Co-authored journal articles, and served as a thought leader through earned media, and presentations regionally, nationally, and internationally.

JOHN BARNSHAW

Apex, NC 27523 704-***-**** ad2x3q@r.postjobfree.com linkedin.com/in/john-barnshaw AMERICAN ASSOCIATION OF UNIVERSITY PROFESSORS 2014 – 2017 Director, Research and Public Policy

Senior Program Officer, Research

AAUP is the largest faculty organization in the United States supporting more than 1,000 institutions and 4M+ learners.

• Developed corporate learning and development by focusing on employee engagement and retention.

• Developed multi-modal learning content and learner outcomes to assess learning growth.

• Delivered 90% GRR and 101% NRR and record price increases.

• Established quantitative approach to evaluate part-time instructional value that is now industry standard.

• Taught principles of behavioral science and financial modeling to improve production adoption.

• Co-authored annual report on the economic status of the profession and served as a thought leader on education finance, academic program reviews, student success, and faculty activity. UNIVERSITY OF DELAWARE 2013 – 2014

Director, Education, Research

• Directed the Higher Education Consortia, which administers the National Study of Instructional Costs and Productivity (Delaware Cost Study) with 250+ colleges and universities participating annually.

• Led a team focused on designing research findings to reach 4,000+ learners annually.

• Developed education strategy, mentoring and professional development opportunities to retain talent.

• Taught organizational change and continuous improvement at national conferences. UNIVERSITY OF SOUTH FLORIDA 2010 – 2013

Visiting Assistant Professor

Post-Doctoral Fellow

• Developed and awarded grants totaling more than $1.1 million.

• Taught graduate and undergraduate courses in statistics, instructional design, and behavioral science.

• Developed and implemented workshops on innovative instructional best practices for faculty, staff, and students.

• Managed and directed research-related activities including conducting statistical analyses related to organizational change, program performance, and developed surveys and improvement metrics. UNIVERSITY OF DELAWARE 2005 – 2010

Dissertation Fellow, Department of Sociology

Projects Coordinator, Research Organization

• Served as research manager for 14 FTE focused on federally funded research in social sciences and engineering.

• Taught undergraduate courses in statistics, organizational theory, and behavioral science.

• Served on several university committees to support key program initiatives of administrators, faculty, and staff. SERVICE

• Research Affiliate for Innovation and Learning – Davidson College

• Data Science Advisory – University of North Carolina-Wilmington, Community College of Allegheny County

• Professional Services – Achieving the Dream, Association for Institutional Research, National Association of Colleges and Employers, State Higher Education Executive Officers, Washington Student Achievement Council EDUCATION

Ph.D., Sociology (Quantitative Methods) University of Delaware Summer Scholar, Biostatistics and Epidemiology Harvard University Masters, Sociology (Quantitative Methods) University of North Carolina at Charlotte Bachelors, Sociology University of North Carolina at Charlotte

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