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Salesforce Administrator Digital Marketing

Location:
Queens, NY
Salary:
60000-80000
Posted:
January 20, 2024

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Resume:

Guruprasad D

Phone – 929-***-****

Email – ad2x2s@r.postjobfree.com

●5+ years of experience in the salesforce.com CRM Platform, working as a Salesforce Administrator.

●Certified Salesforce Administrator and USC (United States Citizen).

●Experience in working with client-specific solutions like Salesforce Sandbox deployments, Force.com IDE and various production environments.

●Measure and report performance of digital marketing campaigns, and assess against goals.

●Hands on experience working on HTML, CSS, AMP Script to update HTML based emails and landing pages.

●Implementation experience on using Visualforce pages, Custom Apps, Custom tabs, Custom Objects, Custom Fields, relationships, Page layouts, validations, workflow rules, Reports, Analytical Snapshots and Dashboards.

●Experience in working with Agile methodology/ Scrum and SDLC.

●Hands on experience implementing Security/Sharing rules, configured Permission Sets, Field level Security, Record level Security, Profiles, Roles and resource monitoring at different hierarchical level of Organization.

●Strong understanding of the SFDC data model, building custom objects from schema builder and managing fields, building master - detail and lookup relationships according to the requirement.

●Experience in user provisioning, company reports and dashboards, flows and workflow rules.

●Proficient in building business logic using Salesforce declarative programming like Validation rules, Formula Fields, Workflow Rules, Approval process and its actions Field update, Email alert, Outbound message and Creating Task.

●Experience in various troubleshooting such as configuration error and environment related issues.

●Hands on experience on Batch jobs, Bulk triggers, Future methods and Test Classes.

●Strong experience in implementing Salesforce new features like Process Builder, Flows and performed actions Creating Records, posting a Chatter post, Email Alert, Invoking an Apex Class, Salesforce Order of Execution.

●Good experience in setting up Organization Role Hierarchy, provisioning data visibility rules by configuring OWD, Criteria/Owner based and Apex managed sharing rules.

●Experience in Salesforce Marketing Cloud operations and cross-channel digital marketing campaigns including email, display, video and SMS.

●Experience with VLOOKUP, Pivot Tables, Index Match, Data Visualization, Data Import/Export.

●Experience in various migration techniques and different sandbox code migrations.

●Experience in all stages of Software Development Life Cycles (SDLC) like requirement analysis, architecture and design, development, testing and post implementation revisions.

●Excellent Communication and Problem-solving skills and ability to think out of box, delegate effectively and motivate team members and help them to achieve on-time project completion.

●Team player with effective interpersonal and communication skills, adept at building productive relationships and building rapport with a diverse set of individuals.

TECHNICAL SKILLS

• Certifications: Salesforce Certified Admin 201

• Trailhead Account: Trailhead Double Star Ranger Rank Trailhead

• Languages: SQL, Python, JavaScript,

• Data Analysis and Visualization: MS Excel, Tableau, MS PowerBI, MS Office

• Project Management: Atlassian Jira, MS Project, Slack,

• Salesforce Technologies: Apex, LWC, Flows, Security Settings, Sales Cloud, Service Cloud, Marketing Cloud, CPQ, Lightning App Builder, DocuSign, Data Loader, AppExchange, SOQL

Experience:

Corning\New York, NY as a Salesforce Developer/Administrator from Mar 2021 to Sept 2023

●Customizing Salesforce.com fields, page layouts, record types, validation rules, workflow rules, reports, and dashboards.

●Providing high quality support via both email and ticket system and managing mass imports and exports of data.

●Working closely with sales team and business analysts and perform detailed analysis of business and technical requirements and designed the solution by customizing various standard and custom objects of SalesForce.com (SFDC).

●Implementing web-based case management automation - Web to Case (on Case Object) to track and solve customer's issues.

●Designing various Web pages in Visual Force for capturing various customer enquiries.

●Implementing logic for migrating cases to different queues based on the type of customer enquiry.

●Working on various salesforce.com standard objects like Accounts, Contacts, Cases, Opportunities, Products, Opportunity Line Items, Leads, Campaigns, Reports and Dashboards.

●Designing, and deploying the Custom objects, Custom tabs, Entity-Relationship data model, validation rules, Workflow Rules, Auto-Response Rules, Page layouts, Components, Visual Force Pages to suit to the needs of the application.

●Mapping data and migrating data from legacy systems to SalesForce.com Objects and fields.

●Customizing page layouts for Opportunity, Contacts, and Accounts depending upon user roles and groups.

●Utilizing Data Loader for insert, update, and bulk import or export of data from Salesforce.com objects and using it to read, extract, and load data from comma separated values (CSV) files.

●Working on software development life cycle methodologies, tools, and languages, including Agile and Jira.

●Creating workflow rules and defined related tasks, time triggered tasks, email alerts, filed updates to implement business logic.

Environment: Salesforce.com platform, Data Loader, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls

J&J Bridgewater, NJ as a Salesforce Developer/Administrator from Feb 2019 to Feb 2021

●Performed Requirement Gathering for client preferences and data management.

●Organized weekly meeting with the team, created presentations.

●Documented and shared the requirements with SalesForce.com consultants for further implementation.

●Created new custom objects, assigned fields, designed page layouts, components as needed to meet design specifications.

●Configured different roles, profiles, and accounts in Salesforce.com.

●Customized the Dashboards to track the usage for productivity and performance of business centers and their sales teams.

●Migrated entire data from legacy system to newly implemented cloud-based CRM.

●Configuring fields, workflow, reports, templates and Apex.

●Create various profiles and configured the permissions based on the organizational hierarchy requirements.

●Administer security for users, add/remove users, controls, and settings.

●Maintained the client relationship by communicating weekly statuses of the project.

Environment: SalesForce.com CRM platform, Apex, Visualforce, MS Excel, Force.com IDE, Sandbox, Lightning Experience, Visualforce Pages, Standard Controllers, Custom Controllers, Workflow, Approvals, Custom Objects, Custom Tabs, Page Layouts, Import & Export Data, Reports and Dashboards

Theorem India Pvt Ltd, Mysuru, India as a Business Analyst from Jan 2018 to Jan 2019.

●Implemented Salesforce Service cloud and Opportunity Management (Case management, Entitlement management, Product & price book, High volume customer portal, Partner portal, Visualforce sites) for business support and technical support for its channel customers.

●Interacted with various business team members to gather and documented the requirements.

●Implemented the requirements on Salesforce.com platform and Force.com IDE Plug-in using Eclipse.

●Customized user Roles, Role hierarchies, Profiles and Sharing settings to ensure that the protected data is available only to the authorized users.

●Customized dashboards to provide daily forecasts and track opportunities, deal registrations and customer engagement.

●Also used Workflows to send outbound messages.

●Worked involved in setting up Sales processes, call-center operations, case management and business analytics for the entire Sales pipeline using Salesforce.

●Participated in all levels of the Salesforce lifecycle including planning, configuration and development of custom objects, fields and integrations with other business applications.

Environment: SalesForce.com Platform, Salesforce.com Custom Objects, Workflows, Import & Export Data, Reports, Force.com, SalesForce.com sandbox, MS Excel. Jira.

Education: Bachelor of Engineering (Electronics and Communication) – VTU, India



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