Thomas E. Stolfi

*** ****** **** *****, ********** Park, N.Y. 11762 / 917-***-****

ad2x20@r.postjobfree.com / https://www.linkedin.com/in/thomasstolfi/

SUMMARY AND PROFILE

Strategic media executive committed to the development and implementation of fully integrated communication platforms.

oImpressive track record in enhancing media efforts and ultimately driving marketing success

oExtensive experience across all media, and categories of advertisers

Focused on developing key consumer insights, as the foundation for strategy development.

Instrumental in creating digital capabilities (Search, Social, Display, Programmatic, Streaming Video and Audio, etc.) at last 3 agencies.

oSuccessful at introducing these media platforms into traditional media mixes

Client centric: establishing strong direct relationships, and expanding current assignments.

Impressive track record in new business development

Proficient at developing strong strategic communications, account management, and buying teams.

Outstanding presentation skills

IMPRESSIVE HEALTH CARE/PHARMA EXPERIENCE

Experience extends across multiple pharmaceutical companies:

Rhone Poulenc Rorer Pharmaceuticals (Maalox, Maalox DFT, Maalox Anti-diarrheal, Perdiem, and Ascriptin)

Astra Zeneca Pharmaceuticals (launch of Nexium as a DTC brand, launch of Prilosec as an OTC product)

Amerifit Nutrition (AZO, Culturelle, Estroven, Cardiostat)

Paradigm Spine (Coflex – product inserted surgically to offset symptoms of Spinal Stenosis)

Akorn Consumer Health (Thera Tears)

IM Health Science (IBGard, FDgard, Remfresh)

Dr. Scholl’s (Orthodontics)

Experience also extends to multiple hospital groups:

Catholic Health Services of Long Island (6 individual hospitals and 8 long term care facilities)

Mt. Sinai Hospital Medical Centers

PROFESSIONAL EXPERIENCE

The Dom Camera Company

Senior Vice President

June 2021 to September 2023

Principal officer responsible for client management, cross platform communication strategy

implementation, and new business development

Charged with the acquisition and application of all research assets

Direct responsibility for training and mentoring all junior personnel.

New York University, Graduate Studies

Adjunct Professor

August 2012 to Present

Teaching graduate level Integrated Media and Marketing course, focused on:

oMarketing campaign development: campaign strategy, planning, and implementation.

oThe media component, teaching the foundations of integrated campaign planning, management and continual optimization.

Purpose: provide students with a thorough understanding of media availabilities in order to engage target customers, as well as practical experience in applying the learning to all stages of media planning, selection, acquisition, and analysis.

Also teach a course in Business Analytics & Data.

OCD Media LLC

Senior Vice President/Management Director

December 2011 to June 2021

Principal Officer responsible for all strategy development/activation, and client management.

Thomas E. Stolfi 917-***-**** ad2x20@r.postjobfree.com Page 2

Instrumental role in new business development: Jackson Hewitt, Eight O'Clock Coffee, Tetley Tea, Freixenet, Oris Watches, Paradigm Spine/Coflex, Eli Nutrition, Live Cool, Municipal Credit Union, IM Healthcare, Tummyzen Antacid, Sienna Wealth Management, Zero Odor, Michael J Fox Foundation, Thera Tears, CHS of Long Island Hospital Network–St. Francis, Good Samaritan, Mercy Hospital, etc., FOX News, Tribune, Dr. Scholl’s, EC Barton Home Centers, Peacock Automotive.

Direct responsibility for training of all personnel in account management, strategic development and media implementation.

KSL Media

Executive Vice President, Corporate Media Director

June 2006 to August 2011

Executive Management Committee member.

Chief media officer in charge of all strategic development, account management, and media implementation teams across all platforms.

Extensively involved in new business development.

Charged with continual research upgrades (syndicated/proprietary), and staff proficiency

Responsibilities existed across all clients, most notably: Bacardi (Grey Goose, Bombay Sapphire, Cazadores Tequila,+), Guitar Center, New York Jets, Telebrands (numerous products), Friendly’s Restaurants, Toshiba, Publishers Clearing House, various political campaigns, Callaway Golf, Amerifit Nutrition (AZO, Culturelle, Estroven, Cardiostat), Idelle Labs (Pert, Sure, Infusium), Mt. Sinai Medical Center, NutriSystem-D, Sweet N Low, Playtex, NY Sports Clubs, Oris Watches, Turtle Wax, Municipal Credit Union, Swatch, Spalding, Freixenet Sparkling Wine

MindShare Worldwide

Senior Partner, Strategic Planning Director

January 2005 to February 28, 2006

Direct responsibility for the development and implementation of all media strategies supporting

Gillette’s domestic marketing initiatives

Responsibilities included all categories of products owned by Gillette

Extensively involved in the coordination and development of global media strategies and guidelines

Responsible for most successful launch of a new product (Gillette Fusion Razor) in P&G history

SFM Media Corporation/MPG

Senior Vice President/Managing Director (final position)

February 1986 to December 2004

Member of Senior Management and Corporate Commercial Teams

Integral in the integration of SFM Media into Havas and MPG Worldwide

Instrumental in lead generation as well as the acquisition of numerous client assignments.

Responsible for the overall management/strategic plan development for an extensive array of clients.

Instrumental in securing expanded assignments in multiple client relationships.

Established strategic alliance with key outside specialty firms.

Clients:

Outback Steakhouse, Starz Encore Networks, Astra Zeneca Pharmaceuticals, Comedy Central, Radio City Entertainment, Ferrero USA, RPR Pharmaceuticals, Office Depot, Nike, James River Corporation (Northern Bathroom Tissue, Dixie, Brawny), Krystal Restaurants, Air France, Color Tile, Children’s Television Workshop, Fleming’s Steakhouse, Roy’s Restaurants, Geox Shoes, Food & Wines of France/Sopexa, BPI Cosmetics, Shiseido, ING Direct, American Isuzu, Wyeth Labs (Solgar Vitamins), Scotty’s Home Improvement Centers, Heileman/Stroh’s Brewing, Snapper Lawn Care, Dial A Mattress, St. Ives, Primestar, Tri-State Cadillac, Tri-State Oldsmobile, Pizza Hut NY, KFC (NY), Regional Bell, Casual Corner Department Stores, Haggar Clothing, Mt Sinai Medical Center, Polaner Preserves

HONORS AND DEGREES

Media Week’s Media Plan of the Year Award - Comedy Central “Crank Yankers” Campaign

Outback Steakhouse’s Marketing Partner of the Year Award - 3 consecutive years

Silver Effie for Advertising Effectiveness - RPR Pharmaceuticals - Perdiem New Product Launch

St. John’s University – Bachelor of Science in Communications Arts and Business Administration

oSumma Cum Laude Honor Level, Member of Who’s Who in American Universities

Contact this candidate