RECENT WORK EXPERIENCE

AREA OF EXPERTISE:-

PROFESSIONAL SYNOPSIS:-

Prashant H Darade

Contact No.: +918*********

Address: **/*, **** *****, ****** Nagar Lane No.1, Vadgaon Sheri, Pune .. 411014 Mail: ad2ws6@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/prashant-darade-5589091aa/ Results-driven Digital Marketing Manager with over 5.5 years of experience developing and executing comprehensive digital marketing strategies. Proven track record of driving online visibility, engagement, and revenue growth across diverse industries. Adept at leveraging data-driven insights to optimize campaigns and enhance user experience. Seeking a challenging role to apply my strategic thinking, leadership, and digital marketing skills to contribute to the success of a dynamic organization.

• Social Media Optimization (SMO): Proven expertise in optimizing social media profiles to enhance visibility and engagement.

• Social Media Marketing (SMM): Successfully created and implemented effective social media marketing campaigns.

• Paid Marketing: Proficient in managing paid advertising campaigns, optimizing budgets, and maximizing ROI.

• Campaign Management: Adept at overseeing end-to-end campaign processes, ensuring timely delivery and meeting KPIs.

• Planning: Strong strategic planning skills, contributing to the development of successful digital marketing strategies.

• Budget Strategy: Experience in planning and executing digital marketing initiatives within budget constraints. Shri Venkatesha Co-operative Multistate Society Ltd Social Media Manager Aug 2023-till now

Responsibilities-:

• Develop and execute comprehensive social media strategies that align with Corporate branding objectives, increasing brand visibility and engagement.

• Create compelling and engaging content tailored to each platform, including text, images, videos, and interactive elements, increasing user engagement and shares.

• Creating and Monitoring Campaigns across Social Media Platforms.

• Launch optimized online adverts through Facebook, Google Ad- Words, lnstagram, Linkedln.

• Developed and implemented social media strategies for a diverse range of Products, resulting in increased brand awareness and follower growth across various platforms.

• Collaborated with the content and design teams to create engaging ad copy and visuals that resonated with the target audience.

• Collaborated with graphic designers, copywriters, and social media team to ensure proper execution and delivery of the campaign.

• Devising strategies for market growth and innovative products.

• To design and execute marketing plans /calendars for the organization.

• Provided social media and paid marketing strategies through proper competitor analysis.

• Played a key part in developing and putting into practice budget strategies, producing excellent results with the resources allotted.

PREVIOUS WORK EXPERIENCE

ACADEMICS

Gatitaa Technology Private Ltd

Digital Marketing Executive/Business Development Executive Jan 2019-Aug 2023 Responsibilities-:

• Managed portfolio of 15+ clients from strategizing, and executing to optimizing campaigns across industries such as Real Estate, Travel & Tourism, Retail, Food & Restaurants & the healthcare industry.

• Analyse and optimize campaigns routinely to improve CPL.

• Directly responsible for achieving revenue and lead targets through paid marketing.

• Provided data-driven campaign feedback along with ideas on copy and landing page improvements.

• Implementing custom monthly reports for clients.

• Experienced In Google Search, Display, Video, Discovery & and Performance Max Campaigns.

• Plan and execute multi-channel paid search and display advertising campaigns, to achieve desired performance.

• Independent client interactions to understand their business requirements and optimize digital campaigns as per the goals.

• Managing Sales Revenue and Business Development by getting new clients on board.

• Offering relevant portal solutions based on the client’s objectives/brief.

• Organizing and conducting Seminars and training sessions.

• Identifying new business opportunities to increase sales. Sr. No Qualification Institute Passing Year

1 MBA (Marketing) SCDL 2023

2 BA SPPU,Pune 2019

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