Trish L. Allen

561-***-**** • ad2wqw@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Result orientated leader who performs well in a fast paced competitive environment. Adept at managing supply and demand through competitive pricing, trend analysis and implementing strategies to positively impact top line revenue. Expertise in utilizing data from internal and external sources to optimize overall revenue, executing marketing strategies and increasing customer loyalty.

CORE COMPETENCIES

Competition Analysis Market Share Analysis Competitive Pricing Analysis

Contract Negotiation Market Segment Analysis Team Management

Forecast & Budget Development Marketing Plan Development Database Management

Process Refinement Business Review Analysis Distribution Channel Management

PROFESSIONAL EXPERIENCE

Radisson Hotels/Choice Hotels

Revenue Optimization Specialist March 2018 – Current

Provided revenue management guidance and strategy for 9-15 franchise full service and limited-service hotels throughout the States and Canada.

Successfully transitioned hotel systems including revenue management and PMS according to brand requirements.

Provided daily, weekly, monthly, and annual reporting tp properly align hotels within the market.

Maintained excellent relationships and building strong rapport with hotels.

Sole on the Ocean

Revenue Management, Director September 2016 –September 2017

Developed reporting and market analysis.

Worked closely with sales department to develop proper mix of group and transient business.

Trained and managed reservation department.

Revenue Management Consultant November 2015 – September 2016

Provide revenue management services as an independent contractor.

Provide extensive analysis to identify revenue opportunities for group and transient business.

Provide training to hotel staff on revenue management philosophy, systems and market analysis.

Conduct market research for potential investment properties including 5 year projections, market projections and market demand.

Ocean Properties April 2015 – August 2015

Area Director, Revenue Management

Successfully transitioned Miami Indigo to Starwood Affiliate.

Increased company’s management revenue by making presentations to new hotel partners and owners.

Implemented solid marketing plan and budget for 2016 for 6 Key West hotels during transition period.

Completed cost and revenue analysis comparing Branded property vs. Independent.

Eau Palm Beach Resort & Spa September 2013-September 2014

Director, Revenue Management

Successfully converted resort from a Brand to an Independent hotel.

Created and maintained all revenue management reporting.

Increased property awareness by building website, packages, GDS and mobile applications.

Brazilian Court Hotel May 2012 – August 2013

Director, Revenue Management

Successfully improved reporting into useable data and provided comprehensive useable analysis.

Increased market penetration for transient and group by effectively pricing hotel within the market.

TPG Hospitality (Westin and Marriott Ft. Lauderdale North) March 2009 – December 2009

Area Director, Revenue Management

Successfully managed conversion of consolidated sales and revenue management effort.

Increased market penetration and consistently achieved 1 and 2 ranking.

2180 SW 31st Ave • Ft. Lauderdale, FL 33428•Cell 561-***-****

Trish L. Allen

PROFESSIONAL EXPERIENCE (CONTINUED)

Luckey’s Management August 2008 – March 2009

Corporate Director, Revenue Management

Developed budget, forecast and market share reporting by property and company-wide.

Implemented proven revenue management practices by property and company-wide.

Assisted in pre-opening and new property development efforts.

Palm Beach Gardens PGA National Resort & Spa June 2006 – May 2008

Director of Revenue Management

Grew market share by implementing business review, managing all distribution channels and analyzing website statistics.

Implemented multiple systems including RMS, CRM and interfaced booking engine.

Key Accomplishments

Planned and developed resort wide reservation department for rooms, tee times and spa reservations.

Palm Beach Gardens Doubletree Hotel June 2005 – May 2006

Director of Group Sales

Successfully increased group ADR by directing pricing and applying yield management strategies.

Increased group occupancy by placing business effectively without compromising transient occupancy.

Palm Beach Gardens Doubletree Hotel November 2003 – June 2005

Director of Revenue Management

Increased RevPAR using effective pricing and negotiating group, contract and National Accounts.

Increased occupancy by developing 3rd party TPI relationships.

Key Accomplishments

2004 Revenue Manager of the Year

2004 Excellence Award for Highest RevPAR

2004 Excellence Award for $1.4 Million Increase in Transient Sales

Boca Raton Embassy Suites & Doubletree Guest Suites February 2000 – February 2003

Director of Revenue Management

Successfully increased RevPAR by effective cross-selling,overbooking and competitive pricing.

Hilton Regional Reservation Center-Miami June 1999 – February 2000

Regional Revenue Analyst

Consolidated reservation and revenue management efforts 10 South Florida Hotels.

EDUCATION

University of Phoenix - B.A. in Business Management & Marketing (2007)

TECHNICAL SKILLS

Microsoft Office with exceptional skills in Excel, Hilton OnQ & RMS, Starwood Galaxy & TLPe (ROS), MARSHA (Marriott Hotels), IHG Holidex & PERFORM, G3, Choice Max,Choice Advantage OTA Extranets, Synxis booking engine, iHotelier booking engine, Leading Hotels booking engine, Data Content Extranets, Website Analytic Extranets, Opera, Choice Hotels PMS and CRM data management.

REFERENCES AVAILABLE UPON REQUEST

2180 SW 31st Ave • Ft. Lauderdale, FL 33428•Cell 561-***-****

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