ED BERKLE

*** ******* ****** 818-***-****

Las Vegas, NV 89183 ad2wnz@r.postjobfree.com

Core Competencies

Business & Revenue Growth

Leadership Development

Guest Satisfaction

Process Improvement

Management Continuity

Staff Training and Development

Professional Experience

Green Valley Grocery, Las Vegas, NV 2020-Present

District Manager

Lead and develop eleven store managers in convenience stores including fuel sales, in-store sales and gambling revenue. Increased district sales by 12% to prior year.

Directed several new store openings and remodels, including staff training, merchandising, procurement, and budgeting.

Consistently scored 95-100% for Shell Oil quarterly shopper reports.

Implemented an Employee Engagement Survey that was rolled out company-wide.

Savers, Las Vegas, NV

Store Manager/District Manager Trained 2014-2020

Manage production and operations in a $5+ million thrift store with 45 staff members.

Trained as a District Manager overseeing six stores, awaiting district availability.

Responsible for receiving, pricing and merchandising up to 9,000 items per day.

Executed a full remodel of the Reno Store including reconfiguring the sales floor and production room. This resulted in a 16% increase in sales and customer visitation.

Dollar Bee, LLC, Las Vegas, NV

Founder/General Manager 2011-2014

Founded a discount retail store with $275k in annual sales.

Manage staff in marketing and retailing of jewelry, party supplies and housewares.

Develop strong customer loyalty base through careful merchandise selection and presentation.

House of Blues/Live Nation, Las Vegas, NV

General Manager 2009-2012

Managed a $30 million complex with fine dining, Music Hall, ultra-lounge, catering and retail.

Collaborated with resort executives and food & beverage managers at Las Vegas resorts while leading a team of 340 staff and 18 managers.

Implemented menu roll-out with Chef Aaron Sanchez as the test for all 12 HOB locations.

The Walt Disney Company, Burbank, CA 1997-2009

Director of Operations, ESPN Zones, Disney Regional Entertainment

Directed $105 million food & beverage operation at 8 restaurant/retail sites with 1500 staff.

Developed and administered corporate and site budgets including personnel and supplies.

Instituted creative menu engineering and staff training to increase bar revenues by 8%.

Realized a 16% reduction in staff turnover by ensuring management continuity.

Instituted company–wide green initiatives which reduced utility bills 12% per year

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The Walt Disney Company-Disney Regional Entertainment 1997-2009

ESPN Zone-Regional Director-West, Las Vegas, Anaheim, Chicago, Denver

Oversaw operations at 4 locations producing combined revenue of more than $50 million.

Directed vendor negotiations and effectively allocated personnel, budgets and resources.

Increased guest satisfaction scores, consistently placing in top percentiles regionally.

ESPN Zone-General Manager, ESPN Zones, Disney Regional Entertainment

Headed operations of property with $12 million annual sales.

Increased guest scores by 10% in 9 months through staff re–training.

Managed frequent live TV celebrity appearances.

EPCOT- Walt Disney World-Area Manager, Canada & Norway Pavilions

Managed a team of 105 cast members and 8 managers in Pavilions with casual and fine dining, retail, attractions, and live entertainment.

Recruited and led 75 international students from their home countries on Q-1 Visas.

Worked with McDonalds to open a modified site on the Epcot promenade.

Became a Sommelier through rigorous training, tastings, and theory. Developed new wine programs for Epcot.

Professional Recognition

“Best Thrift Store”, Savers, Best of Las Vegas, The Las Vegas Review-Journal 2016, 2018

“Small Business Excellence Award,” Dollar Bee, Henderson Chamber of Commerce 2012

“Best Chain Beer Program,” ESPN Zone, Cheers Magazine 2008

“Best Non–Alcoholic Beverage Program,” ESPN Zone, Cheers Magazine 2007

“Best Sports Bar in Las Vegas,” ESPN Zone, The Las Vegas Review-Journal 2005, 2006

“Best Restaurant in Orlando,” The Flying Fish Café, The Orlando Sentinel 2003

Professional Development and Education

Key Employee License for Gaming and Alcohol, Clark County and City of Las Vegas

Certified: Advanced Sommelier, Court of Master Sommeliers, London, England

Certified Trainer: Alcohol Awareness and Responsible Vendor Alcohol Programs

Certified: HACCP Food Safety Guidelines

Trained: Walt Disney Crisis Management

SNHD Food Handler Safety Training Health Card: 2025

TAM Alcohol Awareness Card: 2024

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