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Social Media Project Management

Location:
New York, NY
Posted:
January 18, 2024

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Resume:

Sofia Kaminski

857-***-**** ad2wfj@r.postjobfree.com New York, NY

ASSISTANT PRODUCT MANAGER

Consumer Marketing Technology Application Development

Key Competencies

Market Research Requirements Analysis Cross-functional Collaborations Project Management

Analysis Reporting Website Development Organization Presentations Ideation

Track and Maintain Procedures Liaise Across Stakeholders Business Requirement Tracking

>> Technical: Proficient in PowerPoint, MS Excel, WordPress, Stata, JMP, SPSS, Python

>> Language: Fluent in Russian, pre-intermediate Hebrew

>> Certification: Google, Advanced Google Analytics Certification

WORK EXPERIENCE

SLT NOVO LLC, New York, NY

Market Research Application Design Principle 07/2022 – 02/2023; 05/2023 – Present

Client Industries: Retail – Consumer IT – Social Media/Technology

Project Management: Partner with a technical project led to implement tasks in Jira to track project progress for a social media application development project

UI/UX: Create a user journey road map and design the user page and other application functionality on Figma.

Market Research: Compile competitor strategies and positioning for the product; created an executive summary and advised clients on profitable marketing strategies and market-entry opportunities.

Business Development: Evaluate project requirements and create project proposal emails for prospective clients.

Investor Presentations: Develop a pitch deck to present to future potential investors - app. development project.

Ernst & Young, Moscow, Russia 07/2020 – 08/2020

Assurance Department Intern

Analyzed new financial reporting to ensure the latest legal and financial reporting requirements were met

Contributed to the creation of statement surveys and reviewed/edited content and report structure

SELECT ACADEMIC PROJECTS

Digital Platform Strategy, Cornell SC Johnson of Business Spring 2022

Analyzed Meta’s and Microsoft’s positioning in the new Metaverse space by conducting a SWOT analysis and implementing market research

Proposed optimal growth strategies for each company; recommended Meta utilize social advantage and teamwork and Microsoft focus on business-to-business sectors

Customer Analytics Strategy, Cornell SC Johnson of Business Spring 2022

Conducted RFM and regression analysis of customers’ purchasing behavior on a large dataset using SPSS

Created customer segments and predicted profitability for each segment

EDUCATION

CORNELL SC JOHNSON COLLEGE OF BUSINESS, Ithaca, NY 05/2022

THE DYSON SCHOOL OF APPLIED ECONOMICS AND MANAGEMENT

Master of Professional Studies in Applied Economics and Management, Behavioral Marketing

Relevant coursework: Advertising Strategy, Consumer Behavior, Customer Analytics and Strategy

GPA 3.88

BOSTON UNIVERSITY, QUESTROM SCHOOL OF BUSINESS, Boston, MA 05/2021

Bachelor of Sciences in Business Administration, Marketing and Finance concentrations

GPA: 3.56

Leadership/Activities: Treasurer, Boston Chabad House; Member, Boston University Guerrilla Marketing Society, Boston University



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