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Business Development Human Resources

Location:
Beltsville, MD
Salary:
As per Industry Standard
Posted:
January 18, 2024

Contact this candidate

Resume:

Saurabh Jain

Mobile Number: 240-***-**** Email: ad2wcw@r.postjobfree.com

Address: ***** ******* ****, **********, ******** 20705, USA LinkedIn: www.linkedin.com/in/saurabh-j-0873477

Work Eligibility: US Green Card holder/Legal Permanent Resident (Sponsorship not required) Career Objective:

After working 18 years in India and internationally in Dubai; I have relocated to the US (MD). I am looking to add value to an esteemed organization, by continuing to strive diligently for excellence and to lead business goal achievements to the best of my ability and expertise. Professional Summary:

I am a multi-faceted, and dynamic Digital Media Industry evangelist seeking a challenging senior-level role. I have a sharp business acumen that is well-versed in formulating and driving the best revenue and business potential for all organizations I have worked with in the past. My consistent efforts and distinct strategies have created greater valuations for organizations. I have a keen focus as a start-up business expert, with a track record of holding a game-changer approach in the digital advertising world. My leadership and mentorship of teams has helped to create market leaders with detail-oriented skill sets, to add valuable and confident human resources to the larger industry space.

Skills: Digital Advertising Sales, Online Advertising Sales, New Business Development, Digital Sales, Online Sales, Branded Content Sales, Mobile Advertising, Sales, Negotiations 01/2024 – present

Beltsville, Maryland, USA

Assistant Store Manager

7 Eleven Inc

Sales Forecasting

Cash Register Management

Inventory Management

Product Expiry Management

Temperature Management

Product Placement

Offers Placement

Product Order Management

Store Cleaning Management

01/2023 – 04/2023

New Delhi, India

National Sales, Brand and Content Solutions Head

NDTV - Gadgets360.com

WebSite: NDTV - Gadgets360.com

Set up new teams across different verticals for the organization. Set up the progressive Annual Target in line with the organization's new optimistic approach and realistic market sentiments. Brainstormed for new initiatives in Traveltech, Fintech, Healthtech, Fitnesstech, etc.

Formulated new business initiatives like onboarding Technical Guruji (Gaurav Chaudhary, one of the most famous Tech Youtuber) to be the new face of the organization.

Designed, executed and managed the revenue strategy through Digital Media Sales, Brand Solutions, Content Solutions, and Special Initiatives. Professional Objective and Summary

Professional Work Experience

Lead formulation of business strategy for new projects, ventures, sites, and agency business models.

Managed and motivated teams i.e. Ad Sales, Sponsored Content, Client Servicing, Marketing, Social Media, Ad operations, Delivery, Finance, Payments

& Collections, Administration, Editorial, etc.

Created content strategies for sponsored site content, YouTube, Instagram, Twitter, Contests, Surveys, and Industry reports, etc. Conceptualized and executed the Annual Smartphone Event along with revenue generation.

Curated new media properties, content strategies, and native integration strategies, etc.

Lead, recruited, and trained teams for regular Sales and New Business Development.

Collated volume and annual deals for clients and advertising agencies. Sold Programmatic, Innovations, Re-Targeting, Native Properties to Clients, and Advertising Agencies.

Provided Innovative Solutions to clients for longer-term commitments and relationship management.

Strategized media properties for Clients and Advertising Agencies from concept to launch.

Oversaw all new Business Developments such as upgrading Print and Electronic Media oriented clients to online and digital media platforms. Drove regular interactions with key Clients from concept creation, and approvals, to finalization of Marketing Communication plans. Oversaw office operations and daily administration of logistics. Maintained a cohesive and healthy work environment across teams with long term solutions.

04/2014 – 01/2023

Gurgaon (Delhi NCR), India

Senior Vice President - Ad Sales, Brand & Content Solutions 91DIGITAL WEB SOLUTIONS PVT. LTD

Group Sites: 91mobiles.com, mysmartprice.com, pricebaba.com, metareel.com, saasworthy.com

Designed, executed and managed the revenue strategy through Digital Media Sales, Content Solutions, and Special Initiatives. Lead formulation of business strategy for new projects, ventures, sites, and agency business model.

Managed and motivated teams i.e. Ad Sales, Sponsored Content, Client servicing, Marketing, Social Media, Ad operations, Delivery, Finance, Payments

& Collections, Administration and Editorial, etc.

Created content strategies for Sponsored site content, YouTube, Instagram, Twitter, Contests, Surveys, Industry reports, etc. Conceptualized and executed the Annual Smartphone Event along with revenue generation.

Curation of new media properties, content strategies, and native integration strategies, etc.

Lead, recruited, and trained teams for New Business Development and Advertising for all group sites.

Collated Volume and Annual Deals for clients and advertising agencies. Sold programmatic, innovations, re-targeting, native properties to clients and advertising agencies.

Provided Innovative Solutions to clients for longer-term commitments and relationship management.

Strategized media properties for clients and advertising agencies from concept to launch.

Oversaw all new Business Development such as upgrading Print and Electronic Media oriented clients to online and digital media platforms. Drove regular interactions with key clients from concept creation, and approvals to finalization of marketing communication plans.

Oversaw office operations and daily administration of logistics. Professional Work Experience

12/2011 – 03/2014

Gurgaon (Delhi NCR), India

General Manager - Ad Sales

OZONE MEDIA SOLUTIONS PVT. LTD - Online AdNetwork

Formulated the Sales Strategy to generate Revenue through Ad Sales and Payment collections.

Managed the team, and motivated them to provide better results. Oversaw North India teams, and supported the West and South teams on a regular basis by sharing best practices.

Sold ad properties on more than 1000 sites and mailer database of 100 sites. Sourced advertisers for Ozone Media (ad network of 1000 + portals) by providing online advertising options for Matrimonial, Travel, BFSI, News, Technology, Entertainment, and Youth related websites. Managed various Categories: Corporate (Auto, Telecom, Consumer Durables, Cosmetics, Media, Consumer soft, Apparel, Luxury, BFSI, IT, Pharma), Ecomm, PSUs, Real Estate, Retail (Apparel, Jewelry) & Government. Sold CPM, CPC, CPL, CPA deals, Innovations and retargeting to clients and Advertising Agencies.

Acquired advertisers for Ozone Media - generic and premium mailer databases as per clients’ target group.

Provided Innovative Solutions to the clients for long-term commitment and relationship sustainability.

Made strategic media plans for clients and advertising agencies. Upgraded clients/agencies from CPL or CPC to CPM deals. Led New Business Development by upgrading print and electronic media oriented clients to online/digital media.

02/2008 – 12/2011

New Delhi, India

Business Director - Digital Media Sales

DGTL MEDIA PVT. LTD (Admagnet), and PEOPLE GROUP – shaadi.com, New Delhi

Sold digital ad properties of Indianrail.gov.in, Bseindia.com, shaadi.com, PVRcinemas.com, ebay.com, famecinemas.com, kotaksecurities.com, makaan.com, fropper.com, shaaditimes.com & astrolife.com Cultivated advertisers for DGTL media –Admagnet (ad network of 450 + portals) providing online advertising options for Matrimonial, Travel, BFSI, News, Technology, Entertainment, and Youth related websites. Sourced advertisers for Admagnet - generic and premium mailer databases as per clients’ target group.

Handled Categories: Corporate (Auto, Telecom, Consumer Durables, Cosmetics, Media, Consumer soft, Apparel, Luxury, BFSI, IT, Pharma), PSUs, Real Estate, Retail (Apparel, Jewelry) & Government.

Sold CPM, CPC, CPL deals and innovations to clients and advertising agencies. Provided innovative solutions to clients for long-term commitment. Made strategic media plans for clients and advertising agencies. Upgraded clients/agencies from CPL or CPC to CPM deals. Drove New Business Development by upgrading print and electronic media oriented clients to online/digital media.

Facilitated regular Interaction with key clients from concept creation, approvals to finalization of marketing communication plans.

Provided Creative Strategies to clients with contests, on-ground activities and support.

Promoted Packages, Exclusive Properties and Innovations. Managed Agency Servicing– Quasar, GroupM (Interaction), Zeddigital (Zenith), MPG (Media Contacts), O&M, Initiative (Lintas), Pinstorm, Digital Directions (R.K Swamy), Integrid Media, Interactive Avenues, Madison, Tribal (Mudra), Starcom IP, Draft FCB Ulka, Media2win, Webchutney and Traditional Print, Electronic and Radio-oriented Advertising Agencies.

2007 – 2008

New Delhi, India

Manager

RADIOCITY

Handled Categories – Corporate, PSU, Real Estate, Retail, Government. and Education across all 14 stations of Radiocity.

Sold spots (Fixed Commercial Time) of RODP, Prime Time and Non-Prime Time. Professional Work Experience

Managed selling of Special Properties i.e Time Check and Babber Sher etc. Drove new business development by upgrading print media oriented clients to electronic media.

Oversaw regular interactions with key clients from concept creation and approvals to finalization of marketing communication plans. Provided creative strategies to the clients with contests, on-ground activities and support.

Promoted Packages, Exclusive Properties and Innovations. Led Agency Servicing– focused on Delhi and National Capital Region. 2006 – 2007

Dubai, U.A.E.

Area Manager

KHALEEJ TIMES

Sold spaces (Magazines, Tabloids, Broadsheets) for Special Projects, Supplements, and International Reports.

Brokered deals with Corporate Houses for Annual Magazines and Reports. Managed Exclusive Annual contracts with Clients and Advertising Agencies. Competitor tracking, concept selling, price negotiations, and sub-office coordination.

Coordinated regular interactions with key clients from concept creation and approvals to finalization of marketing communication plans. Key member of the Integrated Communication team for Khaleej Times (In House advertising) for brand promotion and sales enhancement. Led Brand Promotional activities like exhibitions, fairs, and contests. Oversaw Agency Servicing– focus on Dubai and Sharjah. Liaised with Oman, Abu Dhabi, and India Representative Offices. 2005 – 2006

New Delhi, India

Assistant Manager

HT MEDIA Limited

Led Situation Vacant Category (Advertising/Marketing/Sales) and Education Category.

Promoted Packages, Exclusive Positions, and Innovations. Handled more than 50 Quick Booking Centers (QBC).

Inspected Agencies for QBC and TSC.

Managed Agency and Client Servicing.

Coordinated launching of the HT Wedding Bells Magazine- Matrimonial Magazine.

2021 – 2021

London, United Kingdom

The Entrepreneurial Edge

London Business School

Executive Education

2019

Bangalore, India

Digital Marketing for Business Growth

Indian Institute of Management

Executive Education

2004

New Delhi, India

Advertising, Communication and Management

EMPI Business School

Post-Graduate Diploma

2001

Agra, India

Commerce (Business)

Dr. B.R Ambedkar University

Bachelor of Commerce

1998

Agra, India

Senior Secondary

St. Andrews Public School

High School

Professional Work Experience

Education

09/2023 Sales Strategy Using AI and Automation to Sell More Linkedin - Certificate

08/2023 Generative AI for Business Leaders

Linkedin - Certificate

07/2023 How to Boost Your Productivity with AI Tools Linkedin - Certificate

06/2023 Get More by Saying Less in Negotiations

Linkedin - Certificate

– TECHNICAL

MS Office Flash Adobe Illustrator Adobe Photoshop

Leadership Goal Oriented Action Oriented Ambitious Loyalty Dedication Diligent Interpersonal Influencing

Professional Certificates

Skills

Strengths



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