Professional Profile

Operation manager, senior business development manager, proven track record in managing regional sales team, developing emerging market, and managing a commercial operation.

Skill sets in business case modeling, driving and monitoring sales growth, relationship database (Access programming, SQL, excel etc).

20 years work experience in Asia Pacific commercial and operation.

Areas of expertise and work experience include:

Project Management

Sales Team Management

Profit and Loss analysis and control

Strategic Planning

Business Modeling

Coaching and Mentoring

Marketing Research & Investigation

Deal Development and Negotiation

Work Experience

Laitram Machinery, New Orleans, LA, USA March 2014 - Present

Regional Operation Manager for China July 2017 –Present

Manage the overall operation of Laitram Machinery China entity (note: a shrimp peeling service operation), including architecting the service components, setting services pricing and marketing strategy, recruiting local management team, drive the growth and expansion, responsible for the operation budgeting and profit and lost.

Major Achievement:

Built the service model from scratch to reach cash flow positive operation (3rd year), completed the 2nd phase expansion of China operation (4th year), and attracted customers from Thailand, India and Ecuador to jointly explore same model in their markets.

Business Development Manager, Asia Pacific March 2014–June 2017

Manage sales managers in China, Thailand, Vietnam, and distributors in Philippine and Indonesia, develop marketing and sales tools to track and enhance sales execution in Asia Pacific region.

Major Achievement:

Stabilized our Vietnam customer in face of aggressive pricing competition, won the 1st cooker system sales in China, developed pricing model on the basis of probability modeling to help drive the sales for grader application.

Intralox, Inc. New Orleans, LA, USA May 2003–March 2014

Global Spiral Business Development Analyst/APAC Food Business Analyst January 2011-March 2014

Manage the sales team KPIs, pricing, margin, sales funnel, presentation templates, annual planning and quarterly review.

Drive the global commercial strategy, sales and distributor cooperation in spiral application

Major Achievement:

Defined and developed the vendor sales database using access/SQL programming and convert it into sales tools (for loyalty program, annuity business evaluation, penetration rate and attrition analysis)

Drove team global OEM sales growth by over 35%, received the “Excellence in promoting spiral” Award in 2011

Spiral Application Manager, Asia July 2007–December 2010

Drive the development of emerging market in spiral application for Asia area.

Major Achievement:

Leaded the efforts to win the 1st installation and reference in emerging markets (China, Malaysia, S. Korea, Thailand, etc.), develop a supporting OEM network to help grow the spiral application.

Business Development Manager, China May 2003–June 2007

China market research (including customer survey, field investigation, 3rd party marketing research vendor) to evaluate China market size and potential, prioritize segments, develop market entry strategy to assist transition from distributor model to direct sales model in Asia region.

Major Achievement:

Evaluated the effectiveness and bottleneck of distributor model in Asia, provide clarity for company’s go direct decision in China (Intralox abandoned distributor model and went direct in 2007.)

Chamber of Commerce/CCPIT, Shantou Sub-Council, China 1999–2002

Deputy Director, Law and Liaison Department

Develop and maintain partnership with foreign trade service agencies in trade show cooperation, intercity events (sister city promotion), overseas market exploration and promote foreign investment in China.

Major Achievement:

Initiate exhibition dealership with Hong Kong Trade Development Council and grow it into one of sub council core business and revenue source.

Commission of Foreign Economic relations & Trade of Shantou, China 1993–1999

Senior Officer, Joint-Venture Project (97–99) and Junior Officer, Foreign Enterprises Management (93–97)

Major Achievement:

Develop the municipal investment environment deliverable (content & structure) and coordinate the translation work

Education and Credentials

Master of Business Administration in Finance and Marketing • 2004

Tulane University, AB Freeman School of Business, New Orleans, LA, USA

International Fellowship: Full-Tuition and University Fee Waiver Scholarship (two consecutive years)

Bachelor of Economics • 1993 Fudan University, Shanghai, China

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