MARYJO CHENOY

San Angelo, TX 720-***-****

ad2w99@r.postjobfree.com

http://www.linkedin.com/in/mjchenoy

Portfolio: https://bit.ly/MJportfolio1

P&L Owner and revivalist with exceptional marketing, management, cross-functional and operational skills. Experienced in building brands and portfolio management. A high performing marketer recognized for being a change agent, leading brand and innovation strategy and delivering strong in-market results. A pragmatic, innovative problem solver with a passion for identifying and developing high performing teams, leveraging exceptional interpersonal & communication skills. Proven expertise in:

●Brand Vision & Positioning ● Portfolio Management ● Global Marketing ● Integrated Marketing Communications ● Revitalization ● Advertising & Promotions ● Demand Generation ● Media Strategy ● Branded Integration & Content ● Social Media ● Training & Development ● Agency Management ●Performance Marketing

EXPERIENCE

LINK Mobility, Newport Beach, CA 2022 - 2023

Acting Vice President of Marketing

● Elevated cross-functional team efficiency across the entire project lifecycle, from ideation to post-launch support, by strategically emphasizing targeted KPIs. This initiative resulted in a remarkable 20% enhancement in on-time product delivery and a substantial 25% improvement in customer satisfaction ratings.

● Provided visionary leadership in multi-channel marketing, cultivating high-performing teams with agile and precise production outcomes.

● Orchestrated seamless migrations and optimizations of the marketing communications tech stack, positioning us as trailblazers in conversions.

● Implemented cutting-edge segmented campaign management, iterated cadenced content development, and creative deployment for events, partnership webinars, website enhancements, and social media updates.

● Formulated and executed strategic plans while establishing a streamlined budget management process.

● Oversaw analytics, allocation, tracking, and reporting, achieving substantial cost savings and optimizing ROI through meticulous vendor resource audits and allocation.

● Led negotiations and directed go-to-market strategies, leveraging metrics such as customer acquisition cost, customer lifetime value, and marketing ROI. This dynamic approach resulted in a 16% increase in product awareness and elevated conversion rates.

● Pioneered advanced CRM systems, migrated dashboards to platforms like HubSpot and Salesforce Pardot, and implemented real-time monitoring of marketing activities. This resulted in a 75% increase in data validity.

● Initiated the development and implementation of a comprehensive market funnel analysis framework for demand generation, leading to a 19% post-audit increase in marketing-qualified leads.

● Designed and executed lead scoring methodologies, effectively doubling lead to opportunity conversion rates.

● Implemented CRM automation through cutting-edge tools such as A/B testing, GA4, Salesforce Pardot, HubSpot data, surveys, and competitive analysis initiatives. This optimized email marketing campaigns, landing pages, and lead nurturing workflows, resulting in a 17% increase in engagement rates and a 28% improvement in overall campaign performance.

● Exceeded KPIs, aligning strategies and collaborating with cross-functional teams, including Sales, Product Marketing, and Data Analytics, to ensure the seamless integration of state-of-the-art marketing technology platforms.

Cadalys, Inc., San Francisco, CA 2021 - 2022

Senior Manager of Marketing

● Orchestrated the development and expansion of digital demand generation, realizing a 10% annual growth in event registrations and substantial revenue increase through innovative and data-driven strategies.

● Collaborated with key stakeholders to implement strategic initiatives, elevating conversion rates and significantly boosting sales in an agile and customer-centric environment.

● Optimized budget allocation, achieving a 10% reduction in costs while maintaining or enhancing overall performance, demonstrating commitment to cost-efficiency and ROI-driven decision-making.

● Cultivated enduring partnerships with key publishers, anticipating a 12% reduction in customer acquisition costs and delivering substantial annual savings through strategic vendor management and alliances.

● Project-managed campaigns aligned with digital trends, resulting in a notable revenue increase by staying at the forefront of industry trends and leveraging cutting-edge technologies.

● Revamped paid advertising vendors, leading to a twofold increase in website traffic and revenue growth by leveraging innovative ad tech solutions and fostering a dynamic advertising ecosystem.

● Diligently managed and audited agency relationships, reducing costs by a minimum of 15% without compromising campaign effectiveness, showcasing meticulous oversight and optimization.

● Facilitated close collaboration with global teams, achieving a 20% improvement in cross-team cooperation and knowledge sharing, fostering efficiency and cost savings through global collaboration.

● Aligned digital strategy with broader marketing objectives, ensuring a 15% increase in brand consistency and projected additional revenue, demonstrating a holistic approach.

● Collaborated with the finance department to streamline processes, resulting in a 5% reduction in operational costs, saving a quarter of the previous year's expenditure through process optimization.

● Oversaw content and creative procurement, reducing external creative costs by 12% with a focus on cost-effective and innovative creative solutions.

● Supervised and contributed to the launch of campaigns, resulting in a 15% increase in campaign efficiency through strategic planning and execution.

● Conducted audits and alignment with Advertising Operations, leading to a 30% reduction in advertising spend while maintaining performance, showcasing a commitment to efficiency and optimization.

● Expanded the tech stack strategically, positioning the company for competitive advancement with a focus on cutting-edge technology and digital innovation.

● Enhanced the regional digital demand strategy, targeting a 14% increase in lead generation and a significant increased revenue boost, showcasing a results-oriented and growth-focused approach.

● Conceptualized, designed, and executed integrated digital user nurture journeys, achieving a 25% increase in user engagement and surpassing revenue KPIs through personalized and data-driven user experiences.

SBM, Denver, CO / San Angelo, TX 2016-2021

Senior Director of Marketing

Sr Manager of Marketing 2008 - 2016

Director of Marketing 2002 - 2008

● Devised and executed comprehensive marketing strategies, integrating expertise in marketing strategy, digital marketing, and brand management to consistently achieve an annual average revenue boost of 20% for diverse B2B and B2C clients.

● Led a 10-member team of marketing consultants, refreshing effective team management, strategic planning, and marketing leadership to exceed client expectations through personalized coaching and the establishment of new performance benchmarks.

● Collaborated closely with clients to define clear marketing objectives, KPIs, and budgets, utilizing skills in market research, customer segmentation, and competitive analysis. This approach led to continuous campaign monitoring, fine-tuning, and increased client satisfaction and retention rates.

● Drove data-informed decision-making through in-depth market trend analysis, customer behavior assessment, and competitive landscape evaluations, using tools such as Google Analytics and CRM software.

● Strategic adjustments maximized ROI and performance, executing expertise in ROI analysis and marketing analytics.

● Developed detailed marketing plans, showcasing proficiency in budgeting, marketing campaigns, and advertising. Crafted content strategies, implemented advertising strategies, and optimized ROI and conversion rates through multichannel marketing efforts.

● Delivered persuasive client presentations, emphasizing public speaking and presentation skills. Provided routine performance reports to ensure transparency and effective communication.

● Improved marketing automation tools to streamline processes, showcasing expertise in marketing technology.

● Implemented CRM systems for effective customer relationship management, contributing to enhanced customer acquisition and retention.

● Demonstrated prowess in project management, overseeing product launches, event planning, and marketing collateral creation. Contributed to brand development through market positioning and market intelligence, resulting in increased brand awareness and market share analysis.

● Stayed abreast of marketing trends and innovations, contributing to strategic planning and marketing execution.

● Grew validity of marketing metrics and provided accurate insights for continuous optimization, aligning with marketing objectives and ensuring high marketing performance.

Echostar, Littleton, CO 2002 - 2003

Senior Manager of Product Marketing

● Drove sales by developing and executing product positioning and marketing programs for data communication products, including Internet services, Wide Area Networking, and Managed Services

● Created and oversaw the execution of a strategic sales and marketing plan, through cross-functional collaboration defining product features, ensuring alignment with market needs and customer preferences, leading a team of over 30 employees, resulting in a significant 3% increase in total sales revenue for the company.

● Managed the end-to-end product lifecycle, from ideation to launch, and monitored performance metrics to optimize ongoing campaigns.

Starz Encore, Inverness, CO August 2001 - September 2002 Media Buyer Marketing Manager

● Strategically optimized an annual media spend budget of $76 million, leveraging data-driven audits to maximize ROI.

● Grew managed vendor relationships, ensuring cost-effectiveness and efficiency. Achieved a notable 28% improvement in resource allocation for enhanced campaign performance. ICG, Inverness, CO May 2000- June 2001

Senior Marketing Financial Analyst III

● Built and maximized a team of three, saving the company from bankruptcy, by creating a story based on data-driven metrics resulting in recommending a product pivot to ultimately facilitate a merger while retaining 82% of the 1,500 employees during transition, following a successful presentation to the Board of Directors on Wall Street EDUCATION

FLORIDA ATLANTIC UNIVERSITY

Boca Raton, FL

Bachelor of Arts

1998

SKILLS

● Digital Marketing Automation CMS, CRM - Pardot, HubSpot, Salesforce, Marketo, Tableau, ASANA, Trello

● Market Data Analytics: GA4, Adobe, Salesforce, Advanced Excel

● PPC: GoogleAds, Bing Ads, LinkedIn Ads, Insta,Fb

● Social Media: Hootsuite, Sprout - LinkedIn, Instagram, Facebook, Twitter

● Content Marketing: Case Studies, Landing Pages, RFP, Training Guides, Playbooks, Blogs, Presentations - in English AND SPANISH*

● SEO, Web Development and Design: Advanced WordPress, Basic HTML, CSS

● Budgeting, Project Planning, Performance Tracking, Strategy, Programmatic

● Event Management - budget, booth designs/refresh, campaigns, video, planning to post analysis

● Email Marketing: Lead Nurturing Iterated and Cadenced Segmented Drip Campaigns, B2B and B2C - HubSpot, Pardot, Marketo, SurveyMonkey, ConstantContact, FormStack

● Video Marketing: YouTube, InVision, iMovie, Filmora, Final Cut Pro, Adobe Suite, Filmora

● CDP: Optimizely, Amplitude, GA360, Salesforce 360, Adobe Experience (Dynamic Paywall)

● CRO and Testing: HubSpot, Pardot, Marketo

● Sales Funnel Management

● SMS Marketing - SaaS, SpaS

AWARDS

WINNER (GOLD) - CHARTWELL’S NATIONAL PLANNED OUTAGE - OPERATIONS 2023 WINNER - NATIONAL WHO’S WHO IN BUSINESS 2022

NOMINEE - WOMEN OF DISTINCTION AWARD 2014

FINALIST - OUTSTANDING WOMEN IN TECHNOLOGY 2008 (for social/new media marketing & customer relationship)

WINNER for OUTSTANDING SERVICE for TECH INNOVATION AWARDS 2007

MaryJo Chenoy

San Angelo, TX

720-***-****

ad2w99@r.postjobfree.com

http://www.linkedin.com/in/mjchenoy

Portfolio: https://bit.ly/MJportfolio1

Channel: https://bit.ly/MJsChannel

Dear Hiring Manager,

As soon as I saw the posting for a Marketing professional, I knew it was the perfect position for me – and that I was the perfect solution for you. Let me explain further:

As you will see from the attached resume, I’ve worn a lot of different hats. As a Marketing Lead for SBM, I've run the communications gamut for over a decade. From my recent role within SBM serving as Vice President of Marketing for LINK Mobility (technology management industry) building and improving intensely data-driven marketing campaign strategies, and prior, with Cadalys Inc. a tech company serving the Salesforce Exchange Healthcare community - revitalizing channel and stakeholder partnerships, to improving crystal-clear data-based case studies in English and Spanish, you name it,

I've done it. I’m extremely motivated, organized, and disciplined – you have to be to work from home – and it’s important to note, never had a dissatisfied client. While my official title at Echostar was Senior Lead of Product Marketing, in reality, I was known as the person who could do everything. Hats I wore there included negotiating revivalist extraordinaire, product management & data guru and my favorite – She Who Must Be Obeyed (earned for riding herd on the sales and tech geniuses). We were a company where everyone had to pitch in, and I thrived on the excitement of being involved at every level of every project. No matter where I’ve been, I’ve produced top-notch work because I’m dedicated to making sure each and every piece stands out from the crowd. Whether it’s leading strategy for a ground-breaking demand generation case study or end-to-end lead-nurturing sales funnel journey development, I pride myself on my ability to recognize and articulate a distinct voice for every project. And that’s not always restricted to the written word.

While marketing management is my passion, lightning-fast and accurate data story-telling is my bread and butter. Keeping on top of data and making sure all parts get to the finish line at the same time is one thing I do best. The ability to juggle projects and never miss a deadline didn’t just develop through my professional experience. It also comes from having fully raised two kids – both with very different personalities, activities, schedules and demands. It was to adapt or die trying. I’ve learned to budget my time and my assets, and most importantly, I’ve learned to be flexible and to get things done.0

I know what you’re thinking – that yes, I am the perfect person for the job, but there is no way you can afford me. But I’m not in it for the money – well, I am, but it isn’t the most important thing. I’m looking for a position where my contributions count, and my efforts are appreciated – and hopefully a long-term commitment. Benefits such as a short commute and flexibility mean just as much as salary to me, so let’s talk soon!

With respect,

MJ Chenoy

720-***-**** Cell

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