Brand Marketing Luxury Retail
Resume:
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Provided designs and executed production strategy for first samples of collections with great commercial success. Created collections with drawings and BOMs based on specific brand identities, which garnered praise with press. Collaborated with Directors on designs and developed their ideas from A-Z. Attended relevant trade shows, either: Premier Vision, LFW, Bread, and Butter, Canton Fair, Bangkok Market, which resulted in productive business relations that advanced the direction of the collection and brand identity. Designed detailed drawings and at times draped "toiles" and made first patterns that ultimately communicated the direction of the collection and helped the design team do their jobs efficiently. (Pattern makers, cutters, sewers ). Kept all tech packs update throughout the development process. Designed various apparel groups such as Pret-a-Porter, Lingerie, Swimwear, Sweatshirts, Outwear Attend fittings and wrote detailed fit notes for pattern makers and sample sewers. Maintained daily communication with all vendors throughout the development of all products. Sent tech files with comments to overseas factories, China, Thailand. Managed all sample developers for collection.
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Attend Design and Product Development hand-off meetings. Attend daily meeting with Factory floor managers.
Ensure timely completion of all tech packs to meet production target dates. Advise corrections and maintain updates to tech packs throughout development phase. Assist in identifying and resolving sample quality and technical issues with manager. Work with Leather and material buying department to develop strategy of work flow. Resource alternative systems of production for continuous improvement. Customize the machinery to facilitate the ongoing changes occurring with production flow, while keeping the highest standard of quality. Special training in learning the archive of designs techniques LV is known for. Louis Vuitton West Covina CA
Product Designer Leather Goods
South West Cotton Company, Roxy/ Quiksilver, Mer-C Biarritz, France Senior Fashion Designer Beachwear Apparel Brands
AYCHA ARAYA - CHAUVET
208 Millwood Road, TO M4S 1J7 c: 647-***-****
e: ad2w96@r.postjobfree.com portfolio: www.aychaaraya.com Having had the experience in technical design development and collaborating with the worlds most innovative design teams, has nurtured an eye for spotting details and the wisdom for establishing efficient production strategies for high-end apparel. Within these expertise emerges a highly cultivated discipline for traditional craftsmanship and sustainability that interlocks with a creative vision for the next trend in the universe of womenswear fashion. PROFESSIONAL EXPERIENCE
Founder of White Light Atelier Los Angeles CA
Pattern Maker Various Bespoke Celebrity Wardrobe February 2020- May 2022
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Designed apparel for Popstars, dancers and performers for multi media projects and performances. Consult fashion stylist on bespoke wardrobe for celebrity client, sourced materials, leather, trims and accessories. Head design department and developed artist's designs by providing patterns, tech files, first and final samples. Planned production strategy for Wardrobe for all clients with overseas manufacturers and local sample rooms. Created the tech files including specs and grading charts for all clients, each tailor made for their brand. Provide "Branding" design for some clients, by designing logo design, packaging, and web/social media design. Iris Setlakwe + San Francisco Montreal QC
Senior Fashion Designer, Buyer Dresses, Knitwear, Wovens.
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Envision collections and delivery groups loaded with trends that have proven to be best sellers. Co-created with design Director all the collections complete with drawings and BOMs based on specific brand identity. Attend Design and Product Development and weekly scheduling meetings where my input was critical for advancement. Ensure timely completion of all tech packs to meet production target dates, and keep organized schedules for teams. Advise corrections and maintained updated tech packs throughout development phase. Co-create artwork and / or buy textile design with our vendors ensuring the alignment with our design direction. Worked closely with sales team and merchandisers to group the overall collection into product lines. Manage and ensure product development based on calendar target dates and how long procedures take. Trained new staff on how fashion design is developed internationally and within the company ethos. June 2022- November 2023
March 09 – December 2011
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Highly skilled at using Photoshop and Illustrator to communicate designs and their details for various ranges of garments. Lingerie, sleepwear, Ready-To-Wear / Cut and Sew knits. Worked directly with the manufacturer in Mexico to design for brands such as Angels, Sexy Little Things, Very Sexy and PINK!.
Designed textiles and prints utilizing a network of suppliers to reinvent collection season after season resulting in new fabrics other collections were able to utilize successfully. Created exclusive prints and T-shirt graphics for specific brands Confident at leading presentations of collections to Directors surpassing sales expectations. Experienced managing sample production in the sample room. Worked closely with Product Developers to solve problems and finding ways for continuous improvement. Traveled to trade shows and suppliers to collect materials for the next collection. I directed the graphic design team in Sri Lanka for Graphic development. Worked directly with suppliers to develop fabrics and trims inventing new elastics for unique designs. Worked with design resource websites and attended fashion forecast seminars. Develop long and short-term strategic product plans for the design team and design processes to support business strategies while collaborating with many departments of the company. SKILLS
Storytelling with trend and fashion direction. Colour scheme expert. Creating tech files/specs for product design using Creative Suite and Procreate. Product development from A-Z including draping, pattern making. Brand developer / mood / story board creator. Fabric development, innovation dye and wash technique. Textile researcher. Languages: Fluent in English, Spanish and French.
EDUCATION
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Parsons Paris, Paris College of Art (PCA) 2011,
Ryerson University (Toronto) Combined BA Fashion Design PROFESSIONAL EXPERIENCE Continued
Victoria’s Secret / INTIMARK SCC
Designer of Intimate Apparel
AYCHA ARAYA - CHAUVET
208 Millwood Road, TO M4S 1J7 c: 647-***-****
e: ad2w96@r.postjobfree.com portfolio: www.aychaaraya.com Additional Work Experiences
Social Media and Website Creator Bleu
Clothing, Los Angeles
• Created fashion content for social Media and web sites.
• Produced photo shoots for social media and on-line shop.
• Researched, interviewed subjects and wrote blog posts on up and coming fashion stories.
• Created the artwork for all content using Adobe Creative suite. Fashion Wardrobe Stylist
Various productions
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Created looks for characters in scripts and or treaments with the objection to create videos. Clients include Shoppers Drugmart, Nike, Bracardi, Shaggy.
Developed looks for Shaun Mendez, Christina Aguilera, Sevyn, Billie Eillish, Zendaya Costume Designer for performers and main artists like Camila Cabello, Madison Beer. Shopped wardrobe for commercial film projects. Project Manager/ Textile Developer
Conscious Earthwear UK
• Researched and developed eco -friendly and environmentally sustainable textiles.
• Created manufacturing systems that were ethically sound.
• Designs I co-created are showcased in the British Museum V&A highlighting our innovative design process.
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