Elizabeth Beecher

*** ******** ******, ** *****

610-***-**** ad2vuf@r.postjobfree.com

Cognizant Company 2016 – June 12, 2023

Manager, SEO & Search

Perform SEO on global websites

Worked with industry verticals including –

oMany U.S. and International Pharmaceutical brand websites

oB-2-B and Corporate brand websites

oRetail and local websites

Responsible for local search and listings/profile management

Conduct research and define targeted keywords for website content pages using tools such as Screaming Frog, SEMrush, Moz, Buzzsumo, etc.

Develop page title and descriptions, targeting keywords for all website projects following SEO best practices

Perform on-page and technical SEO analysis on client sites and competitive websites and provide tactical recommendations to improve search engine visibility

Coordinate with client IT personnel and/or other website stakeholders to troubleshoot resolve any technical issues related to the SEO campaign

Create and implement effective link building/pruning campaigns, including identifying toxic links and good quality links; link remediation, directory and citation cleanup

Support the analytics team with pulling and analyzing data for reporting with Google and Adobe Analytics, and Google Search Console

Assist in developing and maintaining internal documentation of SEO processes, methodologies, and best practices

Write POV's on SEO best practices, technical SEO to inform internal teams and clients

Participate in client meetings and conference calls

Provide support on business development initiatives

Keep abreast of SEO and integrated marketing trends

Researched, set-up and ran small PPC (pay-per-click) campaigns in Google Ads and Facebook

Baldy Dog, LLC 2006 – 2016

Director Search Engine Optimization

Responsible for the search marketing strategy and management of over 30 client's sites

Responsible for delegating tasks to contractors to fulfill the search marketing strategy

Supporting sales efforts by writing proposals outlining possible strategies for SEO campaigns

Analysis of data from Google Analytics and Webmaster Tools (Search Console) to deliver recommendations to improve campaigns

Research latest trends and technology to support SEO efforts.

Leveraged strategic off-page tactics to improve organic rankings

Worked with network of bloggers to review products for client websites in addition to writing guest posts

Ability to identify, analyze and synthesize the techniques of competitors

Significantly improved the rankings of many e-commerce, b-2-b and services websites.

Successfully drove more traffic to many home builder websites, HVAC, plumber, and contractor websites

Ability to analyze and instruct web developers on global website issues, architecture issues, both of which can impede search engine spiders from being able to access the website.

Baldy Dog Partners

NuSpark Marketing 2010 - 2016

&

NetElixir 2008 – 2015

SEO Manager

Represent each agency as the SEO Department Manager

Developed SEO strategy from concept through reporting for multiple B-2-B and B-2-C clients

SEO Analyst – Avenue A / Razorfish 2004 – 2005

Trained a hand-picked team on SEO tactics and best practices

Developed the SEO plan for Pharmaceutical and other fortune 500 clients

Responsible for site assessments and strategies for effective search engine optimization campaigns.

Analyze data, log files and ROI

Work directly with clients to gain knowledge of business and marketing needs

Provide thorough competitive analysis

Began successful and comprehensive link building campaigns

SEO Specialist – Imirage, Inc. 1998 – 2004

Began the Search Engine Marketing/Optimization Program

Wrote all Marketing Tools

Wrote and delivered proposals for clients

Responsible for learning client's business and marketing goals to implement SEO plan

Conduct website assessments to determine search engine compatibility

Provide monthly reports, giving details of keyword rankings, web trend analysis, competitor analysis and recommendations

Educating team on current search engine optimization practices

Research latest trends and technology to support Search Engine Marketing efforts

Manage several Pay-Per-Click campaigns through Overture and Google AdWords

Responsible for providing marketing support, tools and information to the Sales team

Developed client websites from designs supplied by the Creative team using HTML, CSS and JS technologies

TECHNOLOGY:

Screaming Frog

Majestic SEO

SEMrush

IIS Search Engine Toolkit

BuzzStream

BuzzSumo

HTML

Longtail Pro

Google Analytics

Adobe Analytics

SEOmoz

Microsoft Office Suite 2016

CONFERENCES & ORGANIZATIONS

Search Engine Strategies (SES)

Search Engine Land

Online Marketing Summit (OMS)

PodCamp & SearchCamp Philly

SEMPo

EDUCATION:

Lehigh Valley College - Associate Degree in Specialized Technology in Visual Communications

Temple University, Tyler School of Art

AWARDS:

1ST Place in Electronic Graphic Design at Lehigh Valley College Art Show

Honorable Mention for Graphic Design of Business Cards

Recognition Award for Individual Achievement from Lehigh Valley College

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