Bruce Christian Trethewy

**** *. **** **. *-*** Phoenix, AZ 850**-***-*** 3764 ad2vsc@r.postjobfree.com https://www.linkedin.com/in/brucechristian/

Executive Summary

Communications & Marketing professional with exposure to Corporate, Leadership, Human Resources, internal & external communications; writer, editor and managing editor. More than 40 years’ work experience including 20 years as a mid-level manager.

Areas of Expertise

–Corporate/Executive Communications

–Public & Media Relations Strategies

–Word, PowerPoint, Excel

–Event Planning (Pre-Present-Post)

–Social Media & Digital Marketing (Facebook, LinkedIn, X)

–Content Writing

–Email Marketing (Constant Contact)

–CRM Management (Highrise)

–Editorial Calendar Creation

–Internal/External Communications

–Diversity Training

–Media/Advertising Buying

–Event, project management

Professional Experience

Beka Business Media December 2020-December 2023

Sr. Editor & Event Planner

Reported and edited for three trade magazines including ChannelVision Magazine which focuses on the secondary distribution channel for telecommunications, IT industries; RWS Magazine which focused on the telecommunications and IT industries’ products and service supporting remote work; and InsideOutdoor Magazine, which focused on the outdoor retail industry (serving as Editor-in-Chief from December 2022-23). Posted news (on Word Press) for all three on a daily basis and operated the company’s social media for LinkedIn, Instagram and X (formerly Twitter). Wrote, edited and laid out conference and trade show daily papers for WISPA’s WISPAmerica and WISPAPALOOZA events and for INCOMPAS. Served as company lead for 2022 and 2023 Visionary Spotlight Awards. Served as the moderator for all company webinars (Zoom). As event planner, I was responsible for the pre-, present- and post-planning for the 2023 CVxEXPO. This included keeping all tasks on strict deadlines to ensure the show’s success.

CopperPoint Insurance Companies February 2003-April 2019

Communications Manager

Worked in Corporate Communications, Sales & Marketing, Marketing & Communications and Agency Management & Marketing.

Job description follows:

»Work with division Vice President to develop, write and implement communications strategies for the Agency Channel, including letters, advisories, and periodic journals. Build confidence and loyalty among agency partners; promote the company’s brand; and distinguish CopperPoint’s programs and services. Help plan and coordinate annual agency loyalty trip.

»Ensure consistency and correct use of company’s brand in all internal/external communications, talking points, FAQs, speeches, PowerPoint presentations with employees, policyholders, agents and stakeholders.

»Create editorial calendar. Write, edit press releases, company news, annual report, marketing materials and award nominations; Pitch stories to media outlets; Post material to company website, blog, social media outlets (Facebook, LinkedIn and Twitter); Identify key words, key phrases for SEO/SEM..

»Work with Human Resources to rewrite performance management criteria as well as communicate HR changes to internal awards programs, company policies, PTO, core values and HR events.

» Manage company’s email marketing through Constant Contact and Agency Channel CRM (Highrise).

» Work with Board liaison and General Counsel’s office on communications for annual board elections.

» Manage cross-divisional teams in creation, direction and execution of company’s annual Safety Works Expo.

» Manage Marketing budget for company swag; business outreach events with associations and agency partners; and advertising.

» Manage company’s events contracts with Phoenix Suns, Phoenix Open, Arizona Cardinals, Arizona Diamondbacks and other business partners; Serve as business outreach liaison to industry associations and chambers of commerce.

»Maintain administrative details for writing and production staff, including paid time off and periodic performance reviews.

Virgo Publishing Inc. – Group December 1999-August 2002

Managing Editor, Telecommunications Division

Group Managing Editor for division’s five publications. (Two monthly and three quarterly),

Among the job duties were:

»Work with four editors-in-chief of five monthly telecommunications-oriented magazines; Help plan and direct editorial content and coordinate it with art, tables and/or graphs; Work with writers to shape and guide their stories; Supervise copy editors.

»Edit all submitted stories.

»Provide opinions and input on industry issues.

»Coordinate copy flow through the editing process; Lay out magazines and work with production manager and designers through production process.

»Work with the company IT department to design and ensure accurate and timely website listings; Write, edit and post daily stories for magazines’ websites.

»Maintain administrative details for 12-person staff and freelance writers, including paid time off and periodic performance reviews.

Education:

University of Phoenix – Master of Business Administration

Arizona State University – Bachelor if Mass Communications (Journalism)

Awards:

Internal Awards: Received “Key Contributor” award from CopperPoint in 2014; 21 GOAL awards and 5 Customer Service awards.

External Awards: Silver Quill from the Southern Region of the International Association of Business’ Communicators (IABC); Four Copper Quills from the Phoenix IABC Chapter; Two Cactus Quills from Southern Arizona IABC Chapter. Recognized as Community Journalist of the Year (1996) from the Arizona Press Club and received 2nd place for editorial writing (1995); Maricopa County Bar Association’s “Freedom of the Press Award” and Cox Communications’ “Best of West” award.

Affiliations:

Former board member for Genesis City; former member of the International Association of Business Communicators; National Public Relations Society; former board member of Television Critics Association and the Arizona Press Club

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