Digital Marketing Specialist

ABOUT ME

As a Marketing Specialist with a proven track record of success, I am a

strategic thinker and leader who is skilled in developing and executing innovative marketing strategies that drive business growth. With extensive experience in branding, digital marketing, customer acquisition, and retention, I am able to leverage data insights to create targeted campaigns that resonate with your audience. I have the ability to build and motivate high-performance teams, collaborate cross-functionally, and communicate effectively with stakeholders at all levels of the organization is a testament to my leadership skills. As the Marketing Director I am dedicated to achieving measurable results and delivering on business objectives, while staying ahead of industry trends and best practices.

EVELYN RIVERA ONBAS

Digital Marketing Specialist Operations Administration 347-***-****

www.linkedin.com/in/eonbas132

***********@*****.***

New York New Jersey

MARKETING DIRECTOR/DIGITAL CHAMPION 2020 - 2022

Formulated and executed individualized marketing plans, boosting business growth and lead generation

Educated advisors on Equitable products, facilitating training and collaborations with wholesalers.

Led targeted campaigns for financial representatives, enhancing adoption rates Managed diverse marketing campaigns across multiple platforms, driving recruitment, production, and brand awareness

Orchestrated office events and served as a B2B liaison for community organizations Leveraged data analysis to optimize campaign effectiveness and contribute to business growth

Developed and maintained promotional activities, creating digital content for brand enhancement.

Specialized in warm lead generation through digital training sessions Played a key role in internal and external brand development during the company's rebranding after the IPO

Promoted and expanded the use of digital and financial planning tools among new and experienced users

Trained advisors on various digital tools and spearheaded branch website development WORK EXPERIENCE

SKILLS

EDUCATION

BMCC - NY

COMPUTER SCIENCE

NORTHEAST FINANCIAL NETWORK NEW JERSEY - NEW YORK MARKETING DIRECTOR May 2022 - November 2023

Developing and implementing marketing strategies to drive business growth Building and managing high-performance marketing teams Successfully launch and maintain the company's brand identity and positioning through consistent messaging and visual elements across all marketing channels Conducting market research and gathering insights to inform marketing decisions Developing and maintaining brand identity and positioning Creating and executing digital marketing campaigns across multiple channels Establishing and managing relationships with key stakeholders and partners Ensuring consistent messaging and communication across all marketing channels Collaborating with other departments such as Sales, Recruiting, Product and Finance to align marketing activities with business objectives Collaborated closely with Sales, Product, and Finance departments to align marketing efforts with business objectives, ensuring a cohesive approach to achieving company goals

REFERENCES

Phone: 917-***-****

Email : *****.******@**********.***

Managing Director - Prudential

SUSAN COOPER

Phone: 954-***-****

Email : ******.*******@*********.***

Financial Services Operations

Strategic Business Partnerships

Resource Management - EQH

MELODY FERRERI

LANGUAGES

SPANISH

SOME TURKISH

INTERESTS

ART TENNIS

MARKETING MANAGER - AXA ADVISORS

(NOW EQUITABLE ADVISORS) 200*-****-**** - 2020

OPERATIONS/ADMINISTRATIVE -

EMPIRE WEALTH STRATEGIES-PENN MUTUAL LIFE 2009 - 2016 EQUITABLE ADVISORS NEW JERSEY - NEW YORK

Digital Marketing Campaign Management

Consistent Messaging and Monthly

Newsletters

Cross-Functional Collaboration

Project Management and Team Building

Graphic Design (Adobe Suite, Canva-Pro,

Microsoft Suite)

Analytic Skills, My Marketing Station (MMS),

Marketing Suite

CRM Software (Salesforce Lighting,

Bookings, Smartoffice, LinkedIn Recruiter,

ZipRecruiter, Business Facebook)

Emerald Broadridge and FMG Suites

Website Management

WordPress

Branding, Press Release, and Events

Coordination

SEO (Search Engine Optimization)

Podcasting Management

Content Creation

Social Media Management

Email Marketing

Paid Advertising

Market Research

Public Relations

Data Analysis

Event Planning

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