CHRISTOPHER SARMIENTO

Nashville, Tennessee, United States 818-***-**** ad2vf9@r.postjobfree.com TOP-PERFORMING SALES AND MARKETING SENIOR MANAGER

Digital Advertising Expert • Global Brand Director • Account Management Excellence Strategic Partnerships • Enterprise Sales • Multichannel Marketing • Market Analysis Increased Sales Growth • Increased E-Commerce Sales • Increased Market Share • Increased Profit CEO Award • Superior Client Success Award • Growth Mindset Champion Award • Rookie of the Year Award WORK EXPERIENCE

Procter & Gamble Aug 2019 - present

• Senior Account Executive

Nashville, Tennessee, United States Feb 2023 – present

Owned relationship between Dollar General and P&G’s $40M grooming and skin care businesses.

Doubled Olay's assortment range, yielding an extra $3.3M in shipments.

Boosted sales by 13%, profit by 6%, and expanded Dollar General's Skin Care by 40%.

Maintained accurate annual projections and revenue estimates to ensure profitability.

Created strategies for assortment, merchandising, shelving, pricing to increase sales growth.

Analyzed market trends to maintain Dollar General’s competitiveness in the market.

Mobilized teams for successful execution of product launches, promotions & incentives.

Handled communications between multiple agencies and teams to ensure the successful creation of displays, ad features, sales promotions, on-shelf availability, and product in-stock.

• Omnichannel Senior Account Executive

Fayetteville, Arkansas, United States Jul 2021 – Feb 2023

Acted as the single point of contact for P&G’s grooming’s $30M eCommerce business.

Boosted Walmart's online sales by 11%, increased market share by 1.2%.

Maintained 98% content quality rating across 200 SKUs, surpassing all other categories.

Executed the early and exclusive online launch of GilletteLabs on Walmart.com.

Fostered effective collaboration with diverse multifunctional teams and strategic selling leadership to structure comprehensive effective plans and negotiations.

Enhanced Share of Voice (SOV) through strategic negotiations with Walmart for on-site banner ads, licensing, and sponsored search placements.

• Account Executive

Charlotte, North Carolina, United States Aug 2019 – Jun 2021

Owned the relationship between Food Lion and Hannaford stores and P&G’s $30M grooming business.

Grew P&G Grooming’s distribution by 4.2%, sustained a remarkable on-shelf availability rate of 95%, and improved in-stock rates by an impressive 13%.

Outperformed sales goals with 11% increase, 10% profit boost, and 124%.

Managed trade fund effectively, driving promotional ROI up by an astounding 133% while maintaining forecast accuracy at a steady rate of 3%.

Boosted market share by 1.4% via print, digital, social, branded, and experiential ads.

Mobilized digital campaigns to recapture lapsed users, boosting sales by 14%. Nativo Oct 2015 – Jul 2019

• Global Client Success Manager

New York, New York, United States Feb 2018 – Jul 2019

Boosted Utah Tourism hotel bookings by 162% through sponsored content.

Identified HPE's top markets, leading to ad spend efficiencies and a 392% revenue boost.

Optimized Amex's lead gen content strategy, boosting revenue by 100%.

Managed key client relationships including prestigious brands like LVMH, Guerlain, Jean Paul Gaultier, TAG Heuer, Vanity Fair, Neiman Marcus, and Nordstrom.

Relocated swiftly to Nativo's NYC office, spearheading international operations in Canada and the UK to specialize in Luxury Fashion & Entertainment verticals.

Oversaw editorial syndication, custom creation, and licensing for clients and agencies.

Grew existing businesses 3x on average, while driving new business with the sellers.

• Account Coordinator

Los Angeles, California, United States Feb 2016 – Jan 2018

Promoted after successful internship from October 2015 – February 2016.

Managed 30 diverse digital ad campaigns across various industries.

Authored Nativo's first Account Coordinator Progress Plan for efficient new hire onboarding.

Streamlined purchase order, production, metadata setup, tag implementation, and reporting.

Boosted productivity by creating Nativo's innovative offshore team in Chennai, India.

Mentored first Account Management Intern to secure promotion within three months. VOLUNTEER EXPERIENCE

Rio 2016 Summer Olympics

Rio de Janeiro, Rio de Janeiro, Brazil Jul 2016 – Sep 2016

Recorded all match statistics in water polo event, escorted athletes around the Olympic Park, provided excellent guest services in Portuguese, Spanish and English. Miss USA 2015

Baton Rouge, Louisiana, United States Jun 2015 – Jul 2015

Assisted the wardrobe department with fittings, on-set production management during photoshoots. Quickly and efficiently helped Miss Universe and the pageant hosts through extensive wardrobe changes during live telecast.

EDUCATION

Louisiana State University

Baton Rouge, Louisiana, United States Aug 2015

Degree: Bachelor of Science in Business Administration Major: Marketing

Internship: Films in Motion – promoted films, engaged with VIPs, and managed post- production including editing, processing, retouching, color correcting, and archiving.

LSU's Grooving Music Festival - Planned LSU's annual concerts, performing artist relations, talent management, event promotion, admissions, and vendor management. TECHNOLOGIES AND SKILLS

Nielsen • IRI • PowerBI • Tableau • Salesforce • DCM • MOAT • Google Analytics • Google Tag Manager Adobe Creative Suite • MS Excel • MS Word • MS PowerPoint • Circana DK • IAS • DoubleClick • Oracle DoubleVerify • Photoshop • InDesign • Organizational • Time-Management • Communication • Multitasking

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