Content Writer Web

CHRISTINE T. ABUEG

*** ****** **** ****** ***** Village Las Pinas City · 092********

email: ***.*.***@*****.***

Objective: Experienced digital marketing & HR professional ready to help the client maintain high-quality standards in its processes & services through various initiatives.

EXPERIENCE

AUG 2019 – NOV 2023

QA/ PROCESS ANALYST, PERSONIV MANILA

Creates & optimizes Google ads search campaigns for US-based clients, specifically small & medium-sized businesses;

Performs pay-per-click related tasks such as keyword research, ad copy writing, data analysis, etc.;

Writes high-quality & keyword-rich web content in line with Google Ads policies;

Meets with US-based clients for weekly group discussions, campaign guidelines & other updates;

Ensures that weekly targets are met & campaigns are submitted within service level agreements while observing client instructions;

Conducts process orientation for new hires & refresher trainings for existing campaign managers;

Reviews, proofreads & edits content, focusing on grammar, spelling, capitalization, natural language, & other details required by the client;

Designs & implements quality measures for performance monitoring;

Checks & edits SEM data, focusing on keywords, ad performance, geotargets, & others based on client requests; &

Regularly communicates with leaders & campaign managers re quality-related issues.

2010 – 2019

FREELANCE WEB CONTENT WRITER, SCRIBBLOO

Provides original, high-quality SEO content for foreign clients;

Writes e-books, articles, product reviews & other web content on various topics such as finance, health & wellness, real estate, travel, food, people, pop culture, personal development & others;

Proofreads & edits content prior to submission; &

Remotely communicates with senior editors for other work-related matters.

JUN 2011 – JAN 2012

APR 2002 – NOV 2007

HR SPECIALIST, INSULAR LIFE ASSURANCE CO. LTD

Performs job evaluation by providing data needed for promotions, reclassifications, & transfers;

Writes & regularly updates job descriptions in line with the organizational structure;

Conducts salary surveys, salary reviews, & other initiatives related to comp & ben;

Conducts annual performance evaluation as part of the Company's provision of merit increase;

Implements company policies concerning benefits, compensation, performance, & attendance;

Manages the upkeep of the Company’s employee database, including 201 files, MS Access & employment history cards;

Provides employees with comp & ben documents such as certificate of employment, hospitalization forms, etc.;

Documents disciplinary action hearings & provides valuable input for appropriate course of action;

Acts as the head administrator of various engagement programs such as company anniversary activities, summer outing, Christmas party, & other corporate events;

Prepares the division's annual budgetary requirements in coordination with dept. heads & finance; &

Prepares business correspondence, research, reports, presentations & training materials for the Vice-President of HR.

JUL 2008 – JAN 2009

HR OFFICER, JOLLIBEE

HR Business Partner/ Account Manager for various divisions, handling the following areas:

Employee Relations

Recruitment

Training & Development

Organizational Development

HR Information Systems

Employee Separation

NOV 2007 – APR 2008

HR ASSISTANT MANAGER, GENPACT LLC

Assists the Operations Head in the set-up & implementation of company policies for the new site;

HR Business Partner for several of the site's teams, implementing policies related to employee relations, performance, benefits, & others;

Provides daily headcount & attrition report for client & top management;

Implements disciplinary action for violations concerning policies, attendance, & integrity in coordination with the legal team, operations heads & top management;

Manages the upkeep of employees' database in Oracle;

Administers employee benefits such as SSS, Philhealth, Pagibig, certificate of employment, clearance forms for separated employees, salary loans & others;

Conducts regular meetings with team leaders & operations leaders to address various issues;

Assists in mass hiring activities for new accounts, including the screening of resumes, conducting phone interviews, job offers & completion of pre-employment requirements;

Conducts new hire orientation regarding organizational policies, procedures, & benefits; &

Conducts employee counseling regarding various HR matters as needed.

APR 2000 – OCT 2000

EXECUTIVE ASSISTANT, EDUPRO

Performs secretarial & administrative duties in support of the Managing Director

EDUCATION

JUNE 1996 – DECEMBER 1999

AB HUMAN RESOURCE MANAGEMENT, DLSU COLLEGE OF ST. BENILDE

SKILLS

SEM/ SEO

Leadership

HR Administration

Decision Making

Content Writing

Content Editing

Communications

Problem Solving

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