Marketing professional

DHIVYA KUMAR 862-***-****

**** ******* ***, *****, ** 75025 ***************@*****.***

PROFILE

Organized and driven Master’s graduate from a STEM background with 7 years of Marketing experience, eager to re-enter the workforce after taking some time off to take care of my child and also following a relocation. Looking forward to upskill myself and engage in curated opportunities that leverage my background and skillset setting me up for long-term success while facilitating organization growth.

As a Team Leader in the field of Fashion Export Merchandising previously, I have a deeper understanding in Marketing functions including research, operations, product development and management, buying forecasts, risk analysis, and branding to develop and market the business to achieve profits in a fast-paced collaborative team environment.

SKILLS

Branding

Good Communication and Negotiation

Relationship Oriented

Team building, management and leading by example

Analytical thinking and Problem solving

Strategic planning

Market Research and Data Analysis

Understanding of AHP

Working collaboratively and Decision Making

IT SKILLS

JAVA, JavaScript

Web Automation Testing (UI) – Selenium with Java

API Testing, Manual and Automation using Postman

Jenkins, GitHub, Maven, Jira, BDD framework with Cucumber, TDD framework using TestNG

Operating Systems – Linux/Unix, MacOS Monterey, Windows

Basic knowledge in Structured Query Language (SQL) Database

Microsoft Excel using Pivot tables’ creation, manipulation, formatting, VLOOKUP, HLOOKUP, Formulas and Functions, Charts, Microsoft Word, Microsoft PowerPoint, Microsoft Outlook

Ongoing learning - Project Management Professional (PMP) Certification course

OTHER CERTIFICATIONS

Internal Audit Trainer Certified with ISO 9001:2008 (#IA/583/A/3, 21st Jan,2009)

GREEN BELT certified in SIX SIGMA (#3419, 24th Mar,2008)

EXPERIENCE

CAREER BREAK STAY AT HOME MOM U.S.A. 2017-present

Being a stay-at-home mom, I have been primarily focused on providing care to my family.

• Skills revamp 2022-present

Tried to stay updated by learning from platforms like Udemy, third party trainers (3B Tech.) on Java, JavaScript, Software Web Automation E2E Testing using Selenium, Backend API testing using Postman Tool with Java Script, SQL, Jenkins, GitHub, Maven, Jira, BDD framework with Cucumber, TDD framework using TestNG, Linux/Unix, Project Management

• Freelancing 2023 (3 months)

Took part in a freelancing project as a trainee to automate test scripts using Selenium with Java for Guidewire Policy center UI testing and Postman with JavaScript for API testing, all for a leading US Property and Casualty Insurance company, to test the policy issuance and E2E Customer Communication Management (CCM) workflow, as part of a modernization effort from Legacy Systems

• Volunteering in Sales 2019

For The Standard Textiles, volunteered in exit planning strategies on out-of-season seconds inventory by way of running a clearance event for discount sales, clearing the inventory by 42%

For Beamfeature Ltd., volunteered and helped out in trunk show set up and product showcase for potential buyers

• Volunteering at local community 2017

Volunteered at a local community sales event for a charity fundraiser, by partnering with a local retail boutique, facilitating POS and increased sales by 35%

• Volunteering at School 2020-present

Accomplished duties in Elementary School for Sports events, Library time, Health Camps, Book Fairs, and general support as Room Parent for classroom activities’ help

EXPORT MERCHANDISER/MARKETING THE STANDARD TEXTILES INDIA 2015-2017

As a Home Textile Export Company, they export Home Linens to retail brands like JCPenney, Ikea, Big Lots, Dollar General, etc.,

Led Marketing team to manage product through all stages of product lifecycle (concept to market) while maintaining price, quality and delivery standards

Attended weekly meetings to review samples, address quality issues and ensure accuracy of style creation based on technical comments and spec sheets from buyers

Liaising with cross functional design, marketing, planning, sourcing and packaging teams to ensure seamless operations, meeting deadlines and hence timely delivery

Deriving T&A calendar for sampling activities/trade shows, managing samples from Proto, lab dips, to Pilot-run, follow through all stages of product development

FASHION EXPORT MERCHANDISER ASSOCIATE EVOLV CLOTHING COMPANY PVT. LTD., INDIA 2014-2015

An Apparel Export Company and an Ultra Luxury Niche Retailer, the export wing caters to European Premium Clothing Brands like Napapijri, G-Star RAW, Oxbow, Gerry Weber. Being the point of contact between buyers, vendors and all departments in-house,

Worked on product development from the proto sample stage to bulk production shipment completion

Worked with fabric and trims vendors to ensure a reliable and operationally effective flow of goods

Worked cross functionally with buyers, buyer QA, internal team members like design, purchase, operations, finance to facilitate raw materials, address issues, develop solutions, meet deadlines and to accomplish project goals to deliver product requirements

Ensured the deliverables were rendered as per the buyer’s demands, all in a manner beneficial to the partners of the supply chain

ASSOCIATE EXPORT MERCHANDISER THE STANDARD TEXTILES INDIA 2010-2014

As a Home Textile Export Company, they export Home Linens to retail brands like JCPenney, Ikea, Big Lots, Dollar General, etc.,

Worked on fabric development for bulk shipment orders, once the samples are approved

Assisted in calculating costing of the samples, estimate of fabric consumption, and initiating material requirement planning order

Assisted in order placement for yarn buying, dyeing, fabric weaving, daily stock taking of raw materials

Helped in showcasing products in Home Textile Fairs and Exhibitions or as Trunk Shows to regular or potential buyers.

Collaborated with external suppliers as well as co-departments

Identified impacts, proposed changes and checked implementation of fabric production

Performed periodical quality assurance checks on fabrics and ensured buyer ISO standards were met

FASHION MANAGEMENT TRAINEE BEST AND CROMPTON APPARELS INDIA JUN – OCT 2009

As a manufacturer of Active Sportswear, Performance Wear and Fashion Wear, it caters to some well-known Brands such as Decathlon, Adidas, Reebok, Conbipel, Fila, and Puma

As part of the Marketing team, coordinated between the manufacturing plant, the corporate office and the customers for continuous improvement and delivery of the product

GRADUATE INTERN BEAMFEATURE LTD., MANCHESTER, UNITED KINGDOM JAN-APR 2009

Beamfeature is a well-established Import Company, based in the UK, supplying wholesale and retail products in the domestic and overseas market. As part of my dissertation, I developed a marketing strategy by evaluating the effectiveness of suppliers and the sourcing function by rating the vendors using Analytical Hierarchy Process (AHP). Also, proposed a system to introduce Virtual Warehousing by making use of latest WMS.

EDUCATION

Masters in Fashion Management National Institute of Fashion Technology India 2007- 2009 GOLD MEDALIST CGPA 9.0 GPA 3.6

Bachelors in Textile Technology Anna University India 2003-2007 CGPA 8.734 GPA 3.49

HONORS & ACTIVITIES

Received the “Best Academic Performance Award” in Fashion Management Studies for Academic Year 2007-2009, from the Government of India

Had been selected to be a part of the Twinning Program/Student Exchange Program, hosted by the Philadelphia State University, PA (June 2008)

Editor in- chief of college’s monthly technical magazine, “TEXPRESSIONS”, (Oct 2006 - Apr 2007)

Won numerous awards for public speaking, essay writing, paper presentations, quiz, theatre and music.

REFERENCES - WOULD BE FURNISHED UPON REQUEST

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